About

About

About Zabi Niazi, Bay Area marketing consultant

I turn search, paid media and account-based marketing into pipeline for B2B SaaS and technology companies.

Book a free consultationView resume
16+years in B2B SaaS
$9.6Mlargest budget
-43%cost per lead
01 · Story

Who is Zabi Niazi?

Zabi Niazi is a digital marketing consultant based in Union City, California. With 16+ years in B2B SaaS, enterprise technology and cybersecurity, he helps companies grow qualified pipeline through SEO, GEO/AEO, Google Ads and demand generation.

I connect every channel to the numbers sales cares about: MQL quality, opportunities and marketing-influenced revenue. You work with me directly, not a team of juniors.

02 · Journey

My career path

Six roles, one thread: measurable pipeline.

  1. 2010Freelance B2B SaaS consulting: SEO, SEM, CRO
  2. 2016iBaby Labs: demand generation
  3. 2018Arm: enterprise ABM
  4. 2019BirdEye: $6.4M global SEM
  5. 2020Qualys: $9.6M multi-channel budget
  6. 2022TimeZ Marketing: Director of Search and Paid Media
03 · Approach

How I work

Revenue first

Reports built around pipeline, not vanity metrics.

Test and learn

A/B testing and attribution to keep improving.

Ready for AI search

Schema, entities and clear answers assistants can cite.

Plain English

Clear communication with executives, sales and engineers.

04 · Fit

Who I work with

A great fit

  • B2B SaaS, cybersecurity and enterprise technology teams
  • Companies spending on Google Ads or LinkedIn without clear returns
  • Teams that want to be found by Google and AI assistants

Probably not a fit

  • Keyword-stuffed content at the lowest price
  • Guaranteed rankings or overnight results
  • Campaigns without a measurable goal
05 · Work together

Ways to work together

Every engagement starts with a free consultation.

Audit and roadmap

A focused review of your site, ads and analytics with a prioritized 30-60-90 day plan.

Monthly retainer

Ongoing SEO, paid media and reporting with clear KPIs.

Project or fractional

Site builds, campaign launches or part-time marketing leadership.

Proof

What colleagues say

Recommendations from LinkedIn.

One of the most capable SEO and digital marketing experts I have worked with. Deep domain knowledge with an analytical mind focused on commercial outcomes.

Bruce Grant, CMO, Opus Global

Came in as an SEM expert, took initiative on our webinar program, and consistently delivers.

Vasundhara Panigrahi, Director, Data and Analytics, Qualys

Let’s talk about your growth goals

Free consultation. Reply within one business day.

Book a free consultationzbiniazi@gmail.com