About

About

About Bay Area Digital Marketing Consultant Zabi Niazi: SEO, Google Ads and AI Search That Drive Pipeline

Read about Bay Area digital marketing consultant Zabi Niazi, who turns search, paid media and account-based marketing into pipeline for B2B SaaS and technology companies.

16+years in B2B SaaS
$9.6Mlargest budget
-43%cost per lead
01 · Story

About Bay Area Digital Marketing Consultant Zabi Niazi: The Short Version

Learn about Bay Area digital marketing consultant Zabi Niazi, based in Union City, California. With 16+ years in B2B SaaS, enterprise technology and cybersecurity, he helps companies grow qualified pipeline through SEO, GEO/AEO, Google Ads and demand generation.

About Bay Area digital marketing consultant Zabi Niazi: key results of 16+ years in B2B SaaS, $9.6M largest budget and -43% cost per lead
Key results

I connect every channel to the numbers sales cares about: MQL quality, opportunities and marketing-influenced revenue. You work with me directly, not a team of juniors.

02 · Journey

My Career Path

Six roles, one thread: measurable pipeline.

  1. 2010Freelance B2B SaaS consulting: SEO, SEM, CRO
  2. 2016iBaby Labs, San Jose: demand generation
  3. 2018Arm, San Jose: enterprise ABM
  4. 2019BirdEye, Palo Alto: $6.4M global SEM
  5. 2020Qualys, Foster City: $9.6M multi-channel budget
  6. 2022TimeZ Marketing, San Jose: Director of Search and Paid Media
03 · Approach

How I Work as a Bay Area Digital Marketing Consultant

Revenue First

Reports built around pipeline, not vanity metrics.

Test and Learn

A/B testing and attribution to keep improving.

Ready for AI Search

Schema, entities and clear answers assistants can cite.

Plain English

Clear communication with executives, sales and engineers.

04 · Fit

Who I Work With

A Great Fit

  • B2B SaaS, cybersecurity and enterprise technology teams
  • Companies spending on Google Ads or LinkedIn without clear returns
  • Teams that want to be found by Google and AI assistants

Probably Not a Fit

  • Keyword-stuffed content at the lowest price
  • Guaranteed rankings or overnight results
  • Campaigns without a measurable goal
05 · Work together

Ways to Work Together

Every engagement starts with a free consultation.

Audit and Roadmap

A focused review of your site, ads and analytics with a prioritized 30-60-90 day plan.

Monthly Retainer

Ongoing SEO, paid media and reporting with clear KPIs.

Project or Fractional

Site builds, campaign launches or part-time marketing leadership.

Proof

What Colleagues Say

Recommendations from LinkedIn.

One of the most capable SEO and digital marketing experts I have worked with. Deep domain knowledge with an analytical mind focused on commercial outcomes.

Bruce Grant, CMO, Opus Global

Came in as an SEM expert, took initiative on our webinar program, and consistently delivers.

Vasundhara Panigrahi, Director, Data and Analytics, Qualys
06 · Industries

Industries I Serve

Cybersecurity

Demand generation for enterprise security buyers with long sales cycles.

B2B SaaS

SEM, SEO and conversion programs that lower cost per lead.

Enterprise Technology

Account-based marketing for complex, multi-stakeholder deals.

Consumer Technology

Traffic, conversion and lead routing for connected products.

07 · Bay Area

Local to the San Francisco Bay Area

Based in Union City, CA. On-site or remote.

San FranciscoSan JosePalo AltoSanta ClaraSunnyvaleCupertinoMountain ViewRedwood CityFoster CityBurlingameFremontOakland

See how I can help with SEO, Google Ads and AI search services.

08 · FAQ

About Bay Area Digital Marketing Consultant FAQ

Where is Zabi Niazi based?

Zabi Niazi is based in Union City, California, and serves companies across the San Francisco Bay Area and remotely.

How does an engagement start?

With a free consultation to understand your goals, followed by an audit and a prioritized roadmap.

What does a consultant cost?

It depends on scope. After the free consultation you receive a proposal with clear deliverables and pricing.

Who does the work?

Zabi works with you directly. There is no hand-off to junior staff.

At a glance

At a Glance: Process and Coverage

Four-step engagement process: audit, roadmap, execution and reporting
How an engagement works
Map-style list of Bay Area cities served, including San Francisco, San Jose and Palo Alto
Bay Area cities I serve
Sources

Further Reading

Authoritative references I rely on.

Let’s Talk About Your Growth Goals

Free consultation. Reply within one business day.

Book a free consultationzbiniazi@gmail.com