Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers. Three strategies help Seasonality Planning:
Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.
One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.
In this blog, I’ll share what structured data is, how it’s useful for both Google and you, how to get started using it, and some best practices if you already do.
What is URL URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL for the website you
What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising campaigns. Majority of email
SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists of both paid and
Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers. Three strategies help Seasonality Planning:
Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.
One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.
In this blog, I’ll share what structured data is, how it’s useful for both Google and you, how to get started using it, and some best practices if you already do.
What is URL URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL for the website you
What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising campaigns. Majority of email
SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists of both paid and
Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers. Three strategies help Seasonality Planning:
Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.
One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.
What is URL URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL for the website you
What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising campaigns. Majority of email
SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists of both paid and
Compelling content is a cornerstone of any modern marketing strategy. More than 50% of businesses currently invest money, time and energy into content marketing, with
Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers. Three
Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.
One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.
In this blog, I’ll share what structured data is, how it’s useful for both Google and you, how to get started using it, and some best practices if you already do.
What is URL URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL
What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising
SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists
What is AB testing – Explained. AB testing is putting two experiences against each other to see which one is better.
Top 10 – CTA Best Practices Are you looking for ways to convince more people to do business with you? Would
Bounce rate is the percentage of visitors to a particular website who navigate away from the website after viewing only one page and not taking an action.
A Conversion takes place, when a visitor has arrived on your website and completed a desired goal. These goals can vary, such as buying a product or filling out a form.
Do users search visually for your content?
If so, how might they by searching?
What preview of your site’s content would they find compelling?
Do your pages have an image that’s particularly relevant for that page?
On the path to a conversion, a customer may do multiple searches and interact with multiple ads from the same advertiser. Attribution models let you choose how much credit each click gets for your conversions. You can attribute the credit to the customer’s first click, last click, or a combination of multiple clicks.
What is Click Through Rate (CTR) Click-Through Rate is a ratio showing how often people who see your ad end up
Google search operators are special commands that extend the capabilities of regular text searches on Google.
Search operators help you narrow down search results and can be useful for everything from content research to finding online discussions to technical SEO site audits.
A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.
The robots.txt file placed in the root of a website tells search engine crawlers which URLs the crawler can access on your site. Sitemap.
htaccess files (or “distributed configuration files”) provide a way to make configuration changes on a per-directory basis
The 3 – Google Search Stages Google Search works in three stages. Crawling: Google crawls text, images, and videos from pages it
Local Services by Google puts your business at the top of his search. And with the Google Guarantee, it appears with a stamp of approval. It gives first time customers that extra bit of confidence they need to give you a call.
You could find out how many users visit your site from Google Search, which queries bring people to your websites, or how your website appears on Google Search.
Hiring SEO expert has the potential to improve your site and save time, but you also risk damage to your site and reputation if you hire someone who gives you bad advice or recommends bad practices and bad shortcuts. Here’s a general set of recommendations to have in mind as you go about hiring an SEO specialist.
In this blog, I will be sharing with you some of the proven and fool proof ways you (yes, everybody but
Optimizing off site rankings factors involves improving search engine and user perception of a sites popularity, trustworthiness, relevance, and authority. Accomplished by working & linking with other reputable sites, peoples, pages etc building a relationship where promote, vouch or approve your piece of content, advice & asset.
Organic search results refers unpaid results (known as natural or organic.
On a typical Google search result page, the first three results are promoted. meaning advertisers paid bid and paid for. Ads with no “Ad” sign means the result is organic.
SEO stands Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. i.e. Google, Yahoo, Bing.
Compelling content is a cornerstone of any modern marketing strategy. More than 50% of businesses currently invest money, time and energy
AdRank Ad Rank determines Ad placement. The higher the value, the better you will rank. Ad Rank is a value that’s
Google Ads is my favorite tool in the overall marketing stack. In fact, Google Ads formerly Google Adwords is the tool that helped me decide to pursue a career in Digital Marketing.
What is Cost Per Acquisition CPA CPA stands for cost per acquisition or cost per action. How much as a business
What Is A KPI? If you are an SEO, SEM, PPC or a Digital Marketer, I am sure you have heard
What is a Customer Journey Map?
A customer journey map is a visual representation of the customer, the buyer or user journey. The story of your customers’ experiences is with a brand in touch points having awareness to advocacy
As more and more users adopt to Mobile from Desktop, it’s become crucial to add, Mobile marketing strategy into the overall Marketing Goals.
In this blog “Mobile SEO Checklist”, I am going to share How to drive business growth with a fast and well-designed mobile site.
– Enhanced CPC automatically adjusts your bids for clicks that are likely to convert.
– Another way for Google to increase bids if it thinks you are bidding too low for a well-performing ad and likely to get a conversion.
What Is Google Ads Maximize Clicks – Sets bids to get the most clicks for a target spent amount. Maximize clicks
Before we dive into the topic SEO Hacks, let’s remind ourselves what are the most common SEO challenges we face? In
PPC SWOT Analysis How to analyze your PPC campaigns like a boss in a B2B SaaS model? First, identify KPI’s. In
Google understands intent so you can anticipate intent. In this blog post Understanding User Intent for SEO, I am going to
Here are optimization tips for your YouTube channel and videos that will help you to start doing better in search, get recommended, and gain more traction.
What is Google Core Web Vitals Google’s mission is to provide the best experience for users of its search engine. Core
Core Web Vitals measures user experiences on your website. Core Web Vitals report shows how your pages perform based on real-world
This guide will take you through best practices when getting started with Smart Bidding covering account set up, bidding strategies, assessing and improving performance, and troubleshooting.
Target CPA Bid Strategy In this blog, I’ll explain how Target CPA bidding works, and how this bidding strategy can help you
Google Ads Bid Simulator: Helps understand how changes to your budget and goals will affect smart bidding.
What are the most important Google SEO Ranking Factors? Google has over 200 Search Ranking Factors. In this blog, I am
What is Google Ads Target Search Page Location When to use Target Page Search Location Bidding Strategy?
What is Google Ads Target Impression Share When to use Target Impression Bidding Strategy?
Maximize conversions automatically sets bids to help get the most conversions for your campaign while spending your budget.
Pros And Cons Of Manual Bidding Strategy Pro’s Con’s Easiest bid strategy Advertisers set their own bids manually at the keyword
To check if Google knows your website or if your website is indexed on Google at all, type site: followed by your
What is Google Ads Target ROAS Target ROAS is Google Ads Smart Bidding strategy that helps you get more conversion value or revenue at
Smart Bidding combines an exclusive set of signals to set real-time bids for each and every auction to help you achieve
What is Google Ads Offline Conversion Tracking If you’re an advertiser focused on generating leads, an ad usually doesn’t lead directly
Google Ads Optimization score is an estimate of how well your Google Ads account is set up to perform.
It can help you work smarter, freeing up more bandwidth to focus on opportunities that will help you grow your business. Along with the score, you’ll see a list of recommendations that can help you optimize each campaign.
I manage Google Ads for BirdEye. Almost every day one of the questions I ask myself. How do I make sure
Have you ever thought about your Google Ads campaign structure? What works for your type of business and how to make
In this step by step guide, Google Ads Account Structure – you’ll learn how to organize your account with the right
Google Ads Bid Strategy Explained by Zabi Niazi – SEM & SEO Consultant Bay Area San Jose, CA
Do you want to improve your Google Ads account efficiency? If the answer is yes – One area to look at
Did you know that 15% of searches on Google.com are brand new every day? These new searches can make managing keyword
In this blog post, I am going to share seventeen (17) SEO checklist that will help improve ranking for a specific
SEO Friendly Blog Writing an engaging blog to rank higher on Google Search Results is a combination of both using SEO
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