Latest Posts

Seasonality-Planning---Google-Ads
SEM | Search Engine Marketing Blogs
Zabi Niazi

3 Strategies Help Seasonality Planning

Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers.  Three strategies help Seasonality Planning:

Read More »
Backlinks
SEM | Search Engine Marketing Blogs
Zabi Niazi

Actionable Strategies – Increase Backlinks

Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.

One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.

Read More »
Structured-Data-and-Markup
SEO | Search Engine Optimization Blogs
Zabi Niazi

Structured Data and Schema Markup

In this blog, I’ll share what structured data is, how it’s useful for both Google and you, how to get started using it, and some best practices if you already do.

Read More »
On page SEO Checklist
SEM | Search Engine Marketing Blogs
Zabi Niazi

URL

What is URL  URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL for the website you

Read More »
Landing Page Optimization And Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Landing Page

What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising campaigns. Majority of email

Read More »
SERP-Ranking
SEM | Search Engine Marketing Blogs
Zabi Niazi

SERP

SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists of both paid and

Read More »

Featured SEM

Featured SEO

Search Engine Optimization (SEO) Blogs

Seasonality-Planning---Google-Ads
SEM | Search Engine Marketing Blogs
Zabi Niazi

3 Strategies Help Seasonality Planning

Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers.  Three strategies help Seasonality Planning:

Read More »
Backlinks
SEM | Search Engine Marketing Blogs
Zabi Niazi

Actionable Strategies – Increase Backlinks

Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.

One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.

Read More »
Structured-Data-and-Markup
SEO | Search Engine Optimization Blogs
Zabi Niazi

Structured Data and Schema Markup

In this blog, I’ll share what structured data is, how it’s useful for both Google and you, how to get started using it, and some best practices if you already do.

Read More »
On page SEO Checklist
SEM | Search Engine Marketing Blogs
Zabi Niazi

URL

What is URL  URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL for the website you

Read More »
Landing Page Optimization And Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Landing Page

What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising campaigns. Majority of email

Read More »
SERP-Ranking
SEM | Search Engine Marketing Blogs
Zabi Niazi

SERP

SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists of both paid and

Read More »

Search Engine Marketing (SEM) Blogs

Seasonality-Planning---Google-Ads
SEM | Search Engine Marketing Blogs
Zabi Niazi

3 Strategies Help Seasonality Planning

Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers.  Three strategies help Seasonality Planning:

Read More »
Backlinks
SEM | Search Engine Marketing Blogs
Zabi Niazi

Actionable Strategies – Increase Backlinks

Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.

One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.

Read More »
On page SEO Checklist
SEM | Search Engine Marketing Blogs
Zabi Niazi

URL

What is URL  URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL for the website you

Read More »
Landing Page Optimization And Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Landing Page

What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising campaigns. Majority of email

Read More »
SERP-Ranking
SEM | Search Engine Marketing Blogs
Zabi Niazi

SERP

SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists of both paid and

Read More »
Content Marketing Process
SEM | Search Engine Marketing Blogs
Zabi Niazi

Content Marketing

Compelling content is a cornerstone of any modern marketing strategy. More than 50% of businesses currently invest money, time and energy into content marketing, with

Read More »

All Blogs

Seasonality-Planning---Google-Ads
SEM | Search Engine Marketing Blogs
Zabi Niazi

3 Strategies Help Seasonality Planning

Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers.  Three

Read More »
Backlinks
SEM | Search Engine Marketing Blogs
Zabi Niazi

Actionable Strategies – Increase Backlinks

Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.

One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.

Read More »
Structured-Data-and-Markup
SEO | Search Engine Optimization Blogs
Zabi Niazi

Structured Data and Schema Markup

In this blog, I’ll share what structured data is, how it’s useful for both Google and you, how to get started using it, and some best practices if you already do.

Read More »
On page SEO Checklist
SEM | Search Engine Marketing Blogs
Zabi Niazi

URL

What is URL  URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL

Read More »
Landing Page Optimization And Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Landing Page

What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising

Read More »
SERP-Ranking
SEM | Search Engine Marketing Blogs
Zabi Niazi

SERP

SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists

Read More »
Bounce-Rate-Explained---SEM-&-SEO-Consultant
SEO | Search Engine Optimization Blogs
Zabi Niazi

How to reduce Bounce Rate

Bounce rate is the percentage of visitors to a particular website who navigate away from the website after viewing only one page and not taking an action. 

Read More »
CRO-Conversion-Rate-Optimization-
SEO | Search Engine Optimization Blogs
Zabi Niazi

Conversion Rate Optimization CRO

A Conversion takes place, when a visitor has arrived on your website and completed a desired goal. These goals can vary, such as buying a product or filling out a form.

Read More »
Image-SEO-Best-Practices---SEO-&-SEM-Consultant---Zabi-Niazi---San-Jose,-California
SEO | Search Engine Optimization Blogs
Zabi Niazi

Images SEO Best Practices

Do users search visually for your content?
If so, how might they by searching?
What preview of your site’s content would they find compelling?
Do your pages have an image that’s particularly relevant for that page?

Read More »
Attribution Models
SEO | Search Engine Optimization Blogs
Zabi Niazi

Attribution Model

On the path to a conversion, a customer may do multiple searches and interact with multiple ads from the same advertiser. Attribution models let you choose how much credit each click gets for your conversions. You can attribute the credit to the customer’s first click, last click, or a combination of multiple clicks.

Read More »
Google-Search-Operators-Explained-with-Example---SEO-Consulting
SEO | Search Engine Optimization Blogs
Zabi Niazi

Google Search Operators Explained

Google search operators are special commands that extend the capabilities of regular text searches on Google.

Search operators help you narrow down search results and can be useful for everything from content research to finding online discussions to technical SEO site audits.

Read More »
Featured Posts SEO
Zabi Niazi

Sitemap.xml File

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to crawl your site more efficiently.

Read More »
Robots.txt-File---SEM-&-SEO-Consultant
SEO | Search Engine Optimization Blogs
Zabi Niazi

What is Robot.txt File

The robots.txt file placed in the root of a website tells search engine crawlers which URLs the crawler can access on your site. Sitemap.

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htaccess file
SEO | Search Engine Optimization Blogs
Zabi Niazi

htaccess file

htaccess files (or “distributed configuration files”) provide a way to make configuration changes on a per-directory basis

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Get started with Local Services by Google - SEM & SEO Consultant - Zabi Niazi
SEO | Search Engine Optimization Blogs
Zabi Niazi

Get started with Local Services by Google

Local Services by Google puts your business at the top of his search. And with the Google Guarantee, it appears with a stamp of approval. It gives first time customers that extra bit of confidence they need to give you a call.

Read More »
Hire-SEO-Expert
SEO | Search Engine Optimization Blogs
Zabi Niazi

How to Find and Hire SEO Expert

Hiring SEO expert has the potential to improve your site and save time, but you also risk damage to your site and reputation if you hire someone who gives you bad advice or recommends bad practices and bad shortcuts. Here’s a general set of recommendations to have in mind as you go about hiring an SEO specialist.

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Off Page SEO Techniques - SEM & SEO Consulting Services
SEO | Search Engine Optimization Blogs
Zabi Niazi

13 Off Page SEO Techniques To Help Boost Rankings

Optimizing off site rankings factors involves improving search engine and user perception of a sites popularity, trustworthiness, relevance, and authority. Accomplished by working & linking with other reputable sites, peoples, pages etc building a relationship where promote, vouch or approve your piece of content, advice & asset.

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What is Organic Search Result
SEO | Search Engine Optimization Blogs
Zabi Niazi

Organic Search

Organic search results refers unpaid results (known as natural or organic.

On a typical Google search result page, the first three results are promoted. meaning advertisers paid bid and paid for. Ads with no “Ad” sign means the result is organic.

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What is SEO & How it works
SEO | Search Engine Optimization Blogs
Zabi Niazi

What is SEO & How it Works

SEO stands Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. i.e. Google, Yahoo, Bing.

Read More »
Content Marketing Process
SEM | Search Engine Marketing Blogs
Zabi Niazi

Content Marketing

Compelling content is a cornerstone of any modern marketing strategy. More than 50% of businesses currently invest money, time and energy

Read More »
How is Ad Rank Calculated - SEM & SEO Consultant - Zabi Niazi
SEM | Search Engine Marketing Blogs
Zabi Niazi

Ad Rank

AdRank Ad Rank determines Ad placement. The higher the value, the better you will rank. Ad Rank is a value that’s

Read More »
What Google Ads Can & Cannot Help you Accomplish
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Ads Benefits

Google Ads is my favorite tool in the overall marketing stack. In fact, Google Ads formerly Google Adwords is the tool that helped me decide to pursue a career in Digital Marketing. 

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Cost-Per-Acquisition-CPA-Formula
SEM | Search Engine Marketing Blogs
Zabi Niazi

Cost Per Acquisition CPA

What is Cost Per Acquisition CPA CPA stands for cost per acquisition or cost per action. How much as a business

Read More »
Customer Journey Map Explained
Search Marketing SEM & SEO Blog
Zabi Niazi

Customer Journey Map -> Explained

What is a Customer Journey Map?
A customer journey map is a visual representation of the customer, the buyer or user journey. The story of your customers’ experiences is with a brand in touch points having awareness to advocacy

Read More »
Mobile SEO Checklist by Zabi Niazi - SEM & SEO Consultant Bay Area San Jose, CA
SEO | Search Engine Optimization Blogs
Zabi Niazi

Mobile SEO Checklist 2023

As more and more users adopt to Mobile from Desktop, it’s become crucial to add, Mobile marketing strategy into the overall Marketing Goals.

In this blog “Mobile SEO Checklist”, I am going to share How to drive business growth with a fast and well-designed mobile site.

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Enhanced CPC Google Ads Bid Strategy
SEM | Search Engine Marketing Blogs
Zabi Niazi

Enhanced CPC (eCPC) – Smart Bidding Strategy

– Enhanced CPC automatically adjusts your bids for clicks that are likely to convert.

– Another way for Google to increase bids if it thinks you are bidding too low for a well-performing ad and likely to get a conversion.

Read More »
PPC-Swot-Analysis---Questions-to-Ask
SEM | Search Engine Marketing Blogs
Zabi Niazi

PPC SWOT Analysis

PPC SWOT Analysis How to analyze your PPC campaigns like a boss in a B2B SaaS model? First, identify KPI’s. In

Read More »
Core Web Vitals - How it Works
SEO | Search Engine Optimization Blogs
Zabi Niazi

6 Ways to Measure Core Web Vitals

Core Web Vitals measures user experiences on your website. Core Web Vitals report shows how your pages perform based on real-world

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Google Ads Smart Bidding Best Practices Guide - Zabi Niazi - San Jose, CA
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Ads Smart Bidding Best Practices Guide

This guide will take you through best practices when getting started with Smart Bidding covering account set up, bidding strategies, assessing and improving performance, and troubleshooting.

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Bid Simulators: Helps understand how changes to your budget and goals will affect smart bidding.
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Ads Bid Simulator

Google Ads Bid Simulator: Helps understand how changes to your budget and goals will affect smart bidding.

Read More »
Google Ads Smart Bidding Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Smart Bidding Best Practices

Smart Bidding combines an exclusive set of signals to set real-time bids for each and every auction to help you achieve

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Google Ads Optimization Score Tips and Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Ads Optimization Score

Google Ads Optimization score is an estimate of how well your Google Ads account is set up to perform.

It can help you work smarter, freeing up more bandwidth to focus on opportunities that will help you grow your business. Along with the score, you’ll see a list of recommendations that can help you optimize each campaign.

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Google Ads Account Structure
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Ads Account Structure

In this step by step guide, Google Ads Account Structure – you’ll learn how to organize your account with the right

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Dynamic Search Ads - Google Ads - ZabiNiazi
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Dynamic Search Ads

Did you know that 15% of searches on Google.com are brand new every day? These new searches can make managing keyword

Read More »
Top On-Page SEO Checklist You Can't Ignore - ZabiNiazi.Com
SEO | Search Engine Optimization Blogs
Zabi Niazi

On Page SEO Checklist

In this blog post, I am going to share seventeen (17) SEO checklist that will help improve ranking for a specific

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