What is Click Through Rate CTR
- CTR is the number of clicks your ad receives divided by the number of impressions. clicks ÷ impressions = CTR. For example, if you receive 15 clicks and 100 impressions, then your CTR would be 15%.
- Each Listing, Keywords, and Ads have their own CTR found in your account.
- A high CTR is indicative that users find your ad relevant and helpful.