What is Click Through Rate CTR

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What is Click Through Rate CTR

Click-Through Rate is a ratio showing how often people who see your ad end up clicking it. CTR can be used to gauge how well your keywords and ads are performing.

  • CTR is the number of clicks your ad receives divided by the number of impressions. clicks ÷ impressions = CTR. For example, if you receive 15 clicks and 100 impressions, then your CTR would be 15%.
  • Each Listing, Keywords, and Ads have their own CTR found in your account.
  • A high CTR is indicative that users find your ad relevant and helpful.
Click Through Rate Ctr

About the Author

Zabi Niazi - Director of Search Marketing SEM and SEO

Hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer's journey generating awareness, acquisition, retention, and advocacy.