Customer Journey Map -> Explained

Table of Contents

What is Customer Journey Mapping?

A customer journey map is a visual representation of the customer, the buyer or user journey. The story of your customers’ experiences is with a brand in touch points having awareness to advocacy

5 Reasons to Include Customer Journey Mapping as Part of Your Digital Marketing Strategy.

  • Drastically improves PROSPECTS     communication  & engagement. 
  • Communications are triggered based on where the prospect is in the customer journey. 
  • Defined ICP -increase efficiency by focusing resources where generate the most value for the company. 
  • A proactive approach to fulfilling customer needs. Solving problems before they  are problems. 
  • Improving overall database quality. Sales & Marketing alignment.. 

An Example Buyer Journey


Customer Journey Stages

About the Author

Zabi Niazi - Director of Search Marketing SEM and SEO

Hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer's journey generating awareness, acquisition, retention, and advocacy.