What is Customer Journey Mapping?
A customer journey map is a visual representation of the customer, the buyer or user journey. The story of your customers’ experiences is with a brand in touch points having awareness to advocacy
5 Reasons to Include Customer Journey Mapping as Part of Your Digital Marketing Strategy.
- Drastically improves PROSPECTS communication & engagement.
- Communications are triggered based on where the prospect is in the customer journey.
- Defined ICP -increase efficiency by focusing resources where generate the most value for the company.
- A proactive approach to fulfilling customer needs. Solving problems before they are problems.
- Improving overall database quality. Sales & Marketing alignment..