Enhanced CPC (eCPC) – Smart Bidding Strategy

  • Last Updated: December 29, 2022

Table of Contents

Enhanced CPC Google Ads Bid Strategy

Enhanced Cost-per-Click (eCPC)

  1. Enhanced CPC automatically adjusts your bids for clicks that are likely to convert.
  2. Another way for Google to increase bids if it thinks you are bidding too low for a well-performing ad and likely to get a conversion.
  3. Google Ads will increase your max bid by 30% so that you can win the ad space you want and get more conversions.

When To Use Enhanced ECPC Bidding Strategy

  1. Use when you want to get more conversions but still want control over your bids.
  2. Do not use it when you are limited by budget.
  3. Enhanced eCPC can be applied at Campaign and Ad-group levels.
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About the Author

Zabi Niazi - Director of Search Marketing SEM and SEO

Hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer's journey generating awareness, acquisition, retention, and advocacy.