What is Google Ads?
Google Ads are the first suggestions that pop up when you search for something on Google. You can tell they’re advertisements because they say “Ad” next to the URL. This means that the business promoting that website has paid to put that website there. Google uses your location to figure out which search results to show you. You may have noticed that when you search for something, like a business, it suggests locations near you with that business name or product.
What are the Benefits of Google Ads?
Since Google Ads use consumer locations for suggestions, this allows you to promote your business to the people near your agency. For example, if someone searches for “Homeowners insurance near me,” your agency is more likely to pop up if you offer Homeowners insurance, and this is the same for other insurance products, too.
Benefits of Google Ads include being able to:
- Target ideal customers (like those in your area)
- Control your cost and stick to your budget
- Measure your success (clicks, phone calls, actions)
- Manage your campaigns how you choose
Campaign Types and Platforms Ads Appear
Campaign Types | Platforms They Appear |
| Search Ads | Text ads on the SERP |
| Display Ads | Media-rich ads on websites |
| Video Ads | Video ads on YouTube |
| Shopping Ads | Product ads on Google |
| App Ads | Mobile app-specific ads on many channels |
| Local Search Ads | Search ads that drive traffic to a physical location |
| Smart Ads | Automated and simplified campaign builder |
| Performance Max Ads | An AI-driven, all-in-one campaign builder. |
| Discovery Ads | Native-looking image ads across Google’s feed placements |