Everything To Know About [Google Search Console​]

Table of Contents

Everything To Know About Google Search Console

Imagine a service where you can check many aspects of your website’s activity in Google Search for free.You could find out how many users visit your site from Google Search, which queries bring people to your websites, or how your website appears on Google Search.

Well, there’s good news.

This service already exists, and it’s called Google Search Console.

If you’re a business owner and you have a website, Google Search Console is for you.

Even if someone else oversees the technical maintenance of your website, your site is still part of your business.

Make sure that you have access to Search Console and that you’re familiar with what it can do.

Learning about how your website is performing in search results will help you make informed business decisions and will help you become more aware of how to use search as a channel for connecting with your potential and actual customers.

What is Google Search Console

Formerly known as Google Webmaster Tools, now rebranded as Google Search Console is a free tool from Google that helps website owners, SEO professionals, and developers understand how they’re performing on Google Search and what they can do to improve their appearance and search to bring more relevant traffic to their websites.

Search Console is not a requirement for your site to appear in the organic search results, but it can help you monitor and optimize how Google crawls, indexes, and serves your website to users.

How Customers Find Your Website On Google

So, what can Search Console do for your online business?

It helps you understand whether your site is on Google and how Google Search and the world sees it.

Search Console includes a wealth of information.

There are a few metrics you can review every week to make sure your website is getting visitors.

  • How do your potential customers usually find you on Google Search?
  • What queries bring you the most traffic?
  • What other sites mention and link to your website?
  • How well does your mobile site display information?

Search Console allows you to submit new content to Google and to remove content that you don’t want to show in search results. You can also monitor the health of your website. Search Console will warn you if detect your website has been infected by malware or if it has any spam issues.

So, remember, if you have an online business, it is important to monitor your website’s activity in the same way you might monitor your inventory levels or your weekly operational costs. This is to make informed business decisions and maintain a positive online presence. Get familiar with Search Console as one of the ways to monitor your website’s activity and health.

Google Search Console
Optimize Website

Use Search Analytics From GSC to Optimize Website Content

See which queries bring users to your website. Find out Keyword CTR’s and Kewyords Average Position to help optimize your website content accordingly.
Optimize Website With Search Analytics Using Search Console Or Ga4 Google Search Console
Use GSC Index Sitemap

Submit Sitemap and Submit via Search Console. Review pages with issues and resubmit for consideration.

Use Google Search Console submit your website Sitemap. Check status for pages indexed and pages having index issues. 

Through GSC you can also remove single URLs from Google Search.

Get Alerted on Issues

Google Search Console will send you an email to inform if there are issues with Sitemap or other pages.

Google Search Console is the only place through which you can see how Google translates your website. If there are issues with the site, Google will alert via GSC. You can fix the issue and resubmit for crawl index. 

Enhance & Optimize Your Site

AMP - Accelerated Mobile Page Status

Monitor, test, and track your AMP pages with Search Console tools and reports.

Mobile Usability

Test and improve your site’s mobile usability with customized reports. Test site via Google Page Speed Insights to find How your Content Loads.

Featured or Rich Results Status & Reports

Your articles, Local Business, or other structured data can appear as rich results on Google Search. Monitor and improve them using Search Console reports.

About the Author

Zabi Niazi - Director of Search Marketing SEM and SEO

Hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer's journey generating awareness, acquisition, retention, and advocacy.