KPIs – Key Performance Indicators

Table of Contents

What Is A KPI?

If you are an SEO, SEM, PPC or a Digital Marketer, I am sure you have heard of KPI’s from your boss.

KPI stands for Key performance indicators used to measure the performance of a campaign or a marketing colleague working on campaigns.

It is a strategic tracking method that helps your business organize and define what these goals and objectives are in numerical form.

Lead Gen KPIs

Demographics KPI​

  • Devices
  • Geography and Language
  • %New Users

Engagement KPIs

  • Dwell Time
  • Clicks
  • Scroll Tracking

Acquisition KPIs

  • %of Total traffic by channel
  • Referral Paths
  • SEO – Ranking Keywords

Social Media Engagement KPIs

  • Reach
  • Impressions
  • Shares / Retweets
  • Likes / Reactions / Favorites
  • Comments / Replies
  • Link Clicks
  • Audience Demographics
  • Most Popular Content
  • Social Referral Traffic
  • Conversions / Leads / Purchases
  • Optimal Days / Time of Engagement
  • Followers

About the Author

Zabi Niazi - Director of Search Marketing SEM and SEO

Hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer's journey generating awareness, acquisition, retention, and advocacy.