What Is A KPI?
If you are an SEO, SEM, PPC or a Digital Marketer, I am sure you have heard of KPI’s from your boss.
KPI stands for Key performance indicators used to measure the performance of a campaign or a marketing colleague working on campaigns.
It is a strategic tracking method that helps your business organize and define what these goals and objectives are in numerical form.
Lead Gen KPIs
- Website Visitors
- Conversions
- Followers
Demographics KPI
- Devices
- Geography and Language
- %New Users
Engagement KPIs
- Dwell Time
- Clicks
- Scroll Tracking
Acquisition KPIs
- %of Total traffic by channel
- Referral Paths
- SEO – Ranking Keywords
Social Media Engagement KPIs
- Reach
- Impressions
- Shares / Retweets
- Likes / Reactions / Favorites
- Comments / Replies
- Link Clicks
- Audience Demographics
- Most Popular Content
- Social Referral Traffic
- Conversions / Leads / Purchases
- Optimal Days / Time of Engagement
- Followers
