KPIs – Key Performance Indicators

Table of Contents

Key Performance Indicator KPI - Explained. SEM & SEO Consultant

What Is A KPI?

If you are an SEO, SEM, PPC or a Digital Marketer, I am sure you have heard of KPI’s from your boss.

KPI stands for Key performance indicators used to measure the performance of a campaign or a marketing colleague working on campaigns.

It is a strategic tracking method that helps your business organize and define what these goals and objectives are in numerical form.

Lead Gen KPIs

  • Website Visitors
  • Conversions
  • Followers

Demographics KPI​

  • Devices
  • Geography and Language
  • %New Users

Engagement KPIs

  • Dwell Time
  • Clicks
  • Scroll Tracking

Acquisition KPIs

  • %of Total traffic by channel
  • Referral Paths
  • SEO – Ranking Keywords

Social Media Engagement KPIs

  • Reach
  • Impressions
  • Shares / Retweets
  • Likes / Reactions / Favorites
  • Comments / Replies
  • Link Clicks
  • Audience Demographics
  • Most Popular Content
  • Social Referral Traffic
  • Conversions / Leads / Purchases
  • Optimal Days / Time of Engagement
  • Followers

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Seasonality-Planning---Google-Ads
SEM | Search Engine Marketing Blogs
Zabi Niazi

3 Strategies Help Seasonality Planning

Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers.  Three strategies help Seasonality Planning:

Read More »
Backlinks
SEM | Search Engine Marketing Blogs
Zabi Niazi

Actionable Strategies – Increase Backlinks

Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.

One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.

Read More »
Structured-Data-and-Markup
SEO | Search Engine Optimization Blogs
Zabi Niazi

Structured Data and Schema Markup

In this blog, I’ll share what structured data is, how it’s useful for both Google and you, how to get started using it, and some best practices if you already do.

Read More »
On page SEO Checklist
SEM | Search Engine Marketing Blogs
Zabi Niazi

URL

What is URL  URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL for the website you

Read More »