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Google Ads Maximize Conversions

  • Maximize conversions uses advanced machine learning to automatically optimize bids and offer auction-time bidding capabilities that tailor bids for each and every auction to help get the most conversions for your campaign while spending your budget.

How it Works

  • Maximize Conversions takes historical information about your campaign and evaluating the contextual signals present at auction-time.
  • Maximize conversions bidding automatically finds an optimal bid for your ad each time its eligible to appear on SERP.
  • Maximize conversions sets bids to help get the most conversions for your campaign while spending your budget.
  • Unlike Target ROAS or Target CPA bid strategies, Maximize Conversions is concerned with conversion volume rather than return on investment goals.
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Maximize Conversions Best Practices

  • Let your campaign run for at least 48 hours before applying any changes/edits. 48 Hours is the minimum time required by Google Machine Learning ML to optimize toward the target goal and see any results. 
  • Avoid modifying your budget more than once every 3 days.
  • Start with your usual CPC and avoid modifying it. Modify your bid if you see the system has reached its maximum CPC adjustment.

FAQ

Maximize conversions uses advanced machine learning to automatically optimize bids and offer auction-time bidding capabilities that tailor bids for each and every auction to help get the most conversions for your campaign while spending your budget.

About the Author

Zabi Niazi - Director of Search Marketing SEM and SEO

Hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer's journey generating awareness, acquisition, retention, and advocacy.