Maximize Conversions – Google Ads Bidding Strategy

Table of Contents

Google Maximize Conversions Bid Strategy Explained by Zabi Niazi - SEM & SEO Consultant

What is Google Ads Maximize Conversions

  • Maximize conversions automatically sets bids to help get the most conversions for your campaign while spending your budget.
  • Maximize conversions use advanced machine learning to automatically optimize bids and offer auction-time bidding capabilities that tailor bids for each and every auction.

How it works

  • Maximize Conversions takes historical information about your campaign and evaluating the contextual signals present at auction-time.
  • Maximize conversions bidding automatically finds an optimal bid for your ad each time its eligible to appear on SERP.
  • Maximize conversions sets bids to help get the most conversions for your campaign while spending your budget.
  • Unlike Target ROAS or Target CPA bid strategies, Maximize Conversions is concerned with conversion volume rather than return on investment goals.


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