Organic Search

Table of Contents

What is Organic Search

Organic search results refer to unpaid search engine rankings (known as natural or organic).

On a typical Google SERP, the first three results are promoted, meaning advertisers bid and paid for. Ads with no “Ad” sign mean the result is organic.

Getting on page one paid search is easy whereas to achieve similar results on organic or SEO, is time-consuming, requires a huge amount of research, and produces unique quality content.

I personally think Paid ads can get us 1st-page search results fast, and easily, and is the short term whereas thinking organic is long-term traffic and difficult to obtain.


About the Author

Zabi Niazi - Director of Search Marketing SEM and SEO

Hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer's journey generating awareness, acquisition, retention, and advocacy.