Comparing Search Campaign vs Smart Campaign
Google Ads can help you grow your business or brand and showcase your products and services to customers searching Google or visiting partner websites
Search Campaign
Search campaigns offer advanced features for advertisers who want to show ads on Google search and other websites. Search campaigns include in-depth reporting.
Smart Campaign
Smart Campaigns are Google’s solution for small businesses. Ads can be set up in just a few steps. Google’s technology will find ways to improve them over time.
Compare Options: | Search Campaigns | Smart Campaigns |
| Bidding | Advertiser managed | Automated |
| Ad extensions | Advertiser managed | Automated |
| Keyword creation | Advertiser managed | Automated |
| Keyword editing | Advertisers can edit individual keywords | Advertisers can manage keyword themes |
| Reporting | Detailed reports for the campaign, ad group, ad, keyword, and search terms | Simplified dashboard highlighting important stats |
| Where ads show | Advertiser managed | Automated |
| Landing pages | Multiple | One per campaign |