Latest Posts

Seasonality-Planning---Google-Ads
SEM | Search Engine Marketing Blogs
Zabi Niazi

3 Strategies Help Seasonality Planning

Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers.  Three strategies help Seasonality Planning:

Read More »
Backlinks
SEM | Search Engine Marketing Blogs
Zabi Niazi

Actionable Strategies – Increase Backlinks

Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.

One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.

Read More »
Structured-Data-and-Markup
SEO | Search Engine Optimization Blogs
Zabi Niazi

Structured Data and Schema Markup

In this blog, I’ll share what structured data is, how it’s useful for both Google and you, how to get started using it, and some best practices if you already do.

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On page SEO Checklist
SEM | Search Engine Marketing Blogs
Zabi Niazi

URL

What is URL  URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL for the website you

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Landing Page Optimization And Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Landing Page

What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising campaigns. Majority of email

Read More »
SERP-Ranking
SEM | Search Engine Marketing Blogs
Zabi Niazi

SERP

SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists of both paid and

Read More »

Featured SEM

Featured SEO

Search Engine Optimization (SEO) Blogs

Seasonality-Planning---Google-Ads
SEM | Search Engine Marketing Blogs
Zabi Niazi

3 Strategies Help Seasonality Planning

Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers.  Three strategies help Seasonality Planning:

Read More »
Backlinks
SEM | Search Engine Marketing Blogs
Zabi Niazi

Actionable Strategies – Increase Backlinks

Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.

One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.

Read More »
Structured-Data-and-Markup
SEO | Search Engine Optimization Blogs
Zabi Niazi

Structured Data and Schema Markup

In this blog, I’ll share what structured data is, how it’s useful for both Google and you, how to get started using it, and some best practices if you already do.

Read More »
On page SEO Checklist
SEM | Search Engine Marketing Blogs
Zabi Niazi

URL

What is URL  URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL for the website you

Read More »
Landing Page Optimization And Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Landing Page

What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising campaigns. Majority of email

Read More »
SERP-Ranking
SEM | Search Engine Marketing Blogs
Zabi Niazi

SERP

SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists of both paid and

Read More »

Search Engine Marketing (SEM) Blogs

Seasonality-Planning---Google-Ads
SEM | Search Engine Marketing Blogs
Zabi Niazi

3 Strategies Help Seasonality Planning

Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers.  Three strategies help Seasonality Planning:

Read More »
Backlinks
SEM | Search Engine Marketing Blogs
Zabi Niazi

Actionable Strategies – Increase Backlinks

Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.

One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.

Read More »
On page SEO Checklist
SEM | Search Engine Marketing Blogs
Zabi Niazi

URL

What is URL  URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL for the website you

Read More »
Landing Page Optimization And Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Landing Page

What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising campaigns. Majority of email

Read More »
SERP-Ranking
SEM | Search Engine Marketing Blogs
Zabi Niazi

SERP

SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists of both paid and

Read More »
Content Marketing Process
SEM | Search Engine Marketing Blogs
Zabi Niazi

Content Marketing

Compelling content is a cornerstone of any modern marketing strategy. More than 50% of businesses currently invest money, time and energy into content marketing, with

Read More »

All Blogs

Seasonality-Planning---Google-Ads
SEM | Search Engine Marketing Blogs
Zabi Niazi

3 Strategies Help Seasonality Planning

Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also connecting with your potential customers.  Three

Read More »
Backlinks
SEM | Search Engine Marketing Blogs
Zabi Niazi

Actionable Strategies – Increase Backlinks

Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.

One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.

Read More »
On page SEO Checklist
SEM | Search Engine Marketing Blogs
Zabi Niazi

URL

What is URL  URL stands for Uniform Resource Locator. The location of a webpage or file on the internet. The URL

Read More »
Landing Page Optimization And Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Landing Page

What is a Landing Page A landing page is a standalone site specifically designed for lead gen purposes, marketing or advertising

Read More »
SERP-Ranking
SEM | Search Engine Marketing Blogs
Zabi Niazi

SERP

SERP Explained! SERP stands for Search Engine Results Pages are Google’s response to a user’s queries. A SERPs page includes consists

Read More »
Content Marketing Process
SEM | Search Engine Marketing Blogs
Zabi Niazi

Content Marketing

Compelling content is a cornerstone of any modern marketing strategy. More than 50% of businesses currently invest money, time and energy

Read More »
How is Ad Rank Calculated - SEM & SEO Consultant - Zabi Niazi
SEM | Search Engine Marketing Blogs
Zabi Niazi

Ad Rank

AdRank Ad Rank determines Ad placement. The higher the value, the better you will rank. Ad Rank is a value that’s

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What Google Ads Can & Cannot Help you Accomplish
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Ads Benefits

Google Ads is my favorite tool in the overall marketing stack. In fact, Google Ads formerly Google Adwords is the tool that helped me decide to pursue a career in Digital Marketing. 

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Cost-Per-Acquisition-CPA-Formula
SEM | Search Engine Marketing Blogs
Zabi Niazi

Cost Per Acquisition CPA

What is Cost Per Acquisition CPA CPA stands for cost per acquisition or cost per action. How much as a business

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Enhanced CPC Google Ads Bid Strategy
SEM | Search Engine Marketing Blogs
Zabi Niazi

Enhanced CPC (eCPC) – Smart Bidding Strategy

– Enhanced CPC automatically adjusts your bids for clicks that are likely to convert.

– Another way for Google to increase bids if it thinks you are bidding too low for a well-performing ad and likely to get a conversion.

Read More »
PPC-Swot-Analysis---Questions-to-Ask
SEM | Search Engine Marketing Blogs
Zabi Niazi

PPC SWOT Analysis

PPC SWOT Analysis How to analyze your PPC campaigns like a boss in a B2B SaaS model? First, identify KPI’s. In

Read More »
Google Ads Smart Bidding Best Practices Guide - Zabi Niazi - San Jose, CA
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Ads Smart Bidding Best Practices Guide

This guide will take you through best practices when getting started with Smart Bidding covering account set up, bidding strategies, assessing and improving performance, and troubleshooting.

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Bid Simulators: Helps understand how changes to your budget and goals will affect smart bidding.
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Ads Bid Simulator

Google Ads Bid Simulator: Helps understand how changes to your budget and goals will affect smart bidding.

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Google Ads Smart Bidding Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Smart Bidding Best Practices

Smart Bidding combines an exclusive set of signals to set real-time bids for each and every auction to help you achieve

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Google Ads Optimization Score Tips and Best Practices
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Ads Optimization Score

Google Ads Optimization score is an estimate of how well your Google Ads account is set up to perform.

It can help you work smarter, freeing up more bandwidth to focus on opportunities that will help you grow your business. Along with the score, you’ll see a list of recommendations that can help you optimize each campaign.

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Google Ads Account Structure
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Ads Account Structure

In this step by step guide, Google Ads Account Structure – you’ll learn how to organize your account with the right

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Dynamic Search Ads - Google Ads - ZabiNiazi
SEM | Search Engine Marketing Blogs
Zabi Niazi

Google Dynamic Search Ads

Did you know that 15% of searches on Google.com are brand new every day? These new searches can make managing keyword

Read More »

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