How to Write an SEO Friendly Blog Post

Table of Contents

SEO Friendly Blog

Writing an engaging blog to rank higher on Google Search Results is a combination of both using SEO tactics and writing skills.

SEO is a cheap, gradual, and time-consuming process. It is useful in the long-term whereas many views paid marketing as an easy and quick way to drive traffic without a significant time investment. Once spending stopped, you lose that traffic. 

Optimizing a blog post or article to rank on Google search results is not a complicated process as one might think. SEO-friendly and content blogs go hand in hand and are dependent.

In this blog post, I am going to share  Step by Step Guide to Writing an Optimized Website Blog Post.

  1. Define a focus keyword: Focus on two long-tail keywords
  2. Where to use Focus Keyword
  3. Optimize your images
  4. Length for the blog or article
  5. Keyword density
  6. Syndicate via Social Channels
  7. Elements of an optimized page

Keys to Success

Use current SEO trends and tricks for optimization. Leaning on practices that were once tried and true could now get your website penalized.

Define a focus keyword: Focus on two long-tail keywords

SEO friendly blog post starts with defining a focus keyword. To know what keyword to use we need the target audience and what they are likely to search.

Where to use Focus Keyword

    • Blog/Page Title

    • H1 and H2 titles

    • URL

    • Body

    • Image tag

    • Site Title

    • Meta Description

Optimize your images

To have SEO Friendly Blog, Use the focus keyword as the title of the image and define the Alt tag and description to help both users and search engines to understand what the image portrays.  Images have significant effects on the speed and download of the page; therefore, bloggers need to make sure the image is resized (not losing image quality) before uploading to the website.


Seo Friendly Blog

Length for the blog or article

    • An optimized blog requires a minimum of 600 words.

Keyword density

    • The focus keyword is required to repeat 3-5 times to increase keyword density.

Syndicate via Social Channels & Review Sites

Elements of an optimized page

    • Use responsive design

    • Make sure the blog page loads under two seconds

    • Check the index status for the blog via Google webmaster

Some say content is blood while others believe content is king. SEO is not a one-time setup process. In both cases to have an active & engaging content strategy companies need to develop editorial calendar feeding content into their website on a regular basis. Well done SEO can have a long-lasting, sustainable impact for your website

About the Author

Zabi Niazi - Director of Search Marketing SEM and SEO

Hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer's journey generating awareness, acquisition, retention, and advocacy.