SEO is a process. It takes time and plenty of research to find what connects with your audience to achieve SEO success in organic search results. That’s why our SEO process starts with you. You know your business best and your goals will act as the driving force behind your SEO strategy. So before we start any work, our team takes the time to get to know you and your business. By learning more about your audience, business model and competition, our team can work more effectively to develop a customized search engine optimization strategy tailored to your exact needs.
Identify and Set Goals
Our experienced marketing consultants work with you to define your digital marketing goals and developing an initial platform to start strategizing your SEO plan.
Site Audit - The Most Important Step for Your SEO Success
By combing through your website, we gain a better understanding of the strengths and weaknesses of your current position. Using an extensive range of SEO tools, we identify and prioritize the elements of your website that will provide the most benefit.
Auditing your competitors’ actions is a proven way to distinguish your unique value proposition. This also helps our SEO team highlight your business’ strengths while staying in tune with the competitive landscape of your industry.
This critical phase involves an in-depth analysis of popular search terms, combined with useful insights into how your customers are searching. Our team analyzes search volume, competition and opportunity through a host of keyword tools to identify the terms that are most valuable for your business growth.
Our SEO strategists lay out how your optimization plan will be implemented, assigning proper key phrases to the appropriate pages on your site. This crucial step ensures your customers find you when searching for terms relevant to your business, products or services.
Utilizing our research and optimization map, our SEOs apply on-page optimization to your website. We keep track of all changes that we make, helping our team gauge the effectiveness of our plan.
Monitor Traffic and Rankings
We monitor how your site is performing by analyzing metrics collected via Google Analytics and Search Console. These insights not only show us how your site is performing but can also open our eyes to new opportunities or identify failures. It’s not a crystal ball, but it’s pretty close!
Refine SEO Plan
Using site performance data, we modify our SEO plan and continue to improve your search engine optimization. Studying your analytics data allows us to make necessary adjustments to your optimization and continue to convert visitors into customers.
With our content marketing services, our team develops unique content targeted to engage your customers and perform in search engines.
Reporting and Refinement
We continue to monitor and report your site’s performance routinely. This includes checking your analytics data along with your site’s overall health, allowing our team to stay on top of your site’s keywords positioning in the marketplace.