What is Google Ads Target Impression Share
- Target impression share is a Smart Bidding Strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of SERPs.
- Target impression share is available either as a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns.
- Impression Share only includes the Google Search Network.
When to use Target Impression Bidding Strategy?
- User Target Impression share to increase brand awareness.
- Ideal for Branded Keywords campaign where you want to capture 100% of the Impressions and prevent competitors bid against and win targeting your branded keywords.
- For some situations, ideal performance means being present on certain search terms.
How to Change Your Bid to Target Impression Share Bid Strategy
Follow the slider below for steps change to Target Impression Bid Strategy
Step 1 – Select a Search campaign that would like to change Bid Strategy to Target Impression Share in your account.
Step 2 – From the navigation bar, select Settings, then choose Bidding from the menu and then select Change bid strategy to apply a new bid strategy to the campaign.
Step 3 – From the dropdown menu, select Impression share as the type of bidding you want to change to.
Same page, from the dropdown menu, select your preferred location for ads to appear.
Same page, enter your impression share goal percentage. In this example, we are selecting 70%. You can also enter your preferred maximum CPC bid limit, but that’s not recommended. Select SAVE.
Best Practices - Target Impression Share Bid Strategy
- Avoid restrictive bid limits
- Enter the highest CPC bid possible to have 100% chances Google selecting your bid and place in the ad placement.
- Start with the right target
- Use historical data to select the Target impression share want to target. For example, if you are already capturing 40% of impression share and entering 80%, that’s not Correct. If you are already capturing 40% then should add the missing 60% in the Target Impression Share bracket.
- Allow time for Optimization
- When using automated bidding, give the campaign time to optimize before you evaluate its performance.
- Use the Bid Strategy Report
- Bid Strategy report lets you see how your current CPC bid limit is performing against key target keywords. If the current CPC bid is low and miss capturing impressions. Through this report, you can find the CPC bid should use to target the impression share reaching your goals.
Key Takeaways - Target Impression Share Bid Strategy
Target Impression Share is an automated bidding strategy that automatically sets bids with the goal of showing your ad in the 3 possible Ad placements on Google SERP.
Use this bidding strategy to drive brand awareness. Ideal for branded keywords.
When setting up Target Impression Share, choose the percentage of share you want to achieve as your goal for the campaign. For branded campaigns, you would want to capture 100% of the impression share. Avoid competitors or make it hard for competitors bid against your branded keywords.
Leverage reporting within your Google Ads account to adjust your target CPC and target impression goal % when needed.