What is Google Ads Target ROAS
Target ROAS is a Google Ads Smart Bidding solution that uses exclusive, auction-time bidding capabilities to automatically set the right bid for each auction and help you get the highest conversion value possible at your target return on ad spend (ROAS).
- Target ROAS bidding system predicts conversion values for every single auction on Search, Display, and Shopping.
- Target ROAS for Shopping also takes your data feed into account as a signal for bidding.
- Target ROAS is Google Ads Smart Bidding strategy that helps you get more conversion value or revenue at the target return-on-ad spend (ROAS) you set.
- Target ROAS lets you bid based on a target return on ad spend (ROAS).
- Target ROAS is available as either a standard strategy or portfolio strategy across multiple campaigns.
- Target ROAS can be applied at Campaign and Ad-group levels.
When to use Target ROAS Bid Strategy
- You want to drive campaigns to a specific Return on Ad Spend.
- Use when conversions have different values and you want them to meet a target return.
- You have multiple conversion actions and want to weigh each individual conversion based on its total value.
- Do not use it when you do not know the different values of your conversions.
- You’re an eCommerce or lead generator business.
Requirements - Target ROAS Bid Strategy
- You must be tracking conversions and conversion value.
- Your campaign has at least 15 conversions** in the last 30 days that are passing conversion values through Google Ads.
Target ROAS with Shopping Campaigns
- Median increase in Shopping campaigns using the Target ROAS Smart Bidding strategy.
- Target ROAS for Shopping campaigns needs at least 20 conversions in the last 45 days unless using Smart Shopping Campaigns, which have zero eligibility.
- The time period analyzed is 7 weeks.
What does Target ROAS stand for
Target ROAS stands for Target Return on Ads Spend.