Target Search Page Location – Google Ads Bidding Strategy

Table of Contents

What is Google Ads Target Search Page Location

  • Google set your bids in accordance with the first page or top of the page bid estimates.

When to use Target Page Search Location Bidding Strategy?

  • Use when you want to be on the first page or top of the page and cost is not an issue.
  • Do not use if you have a small budget or strict ROI and CPA goals.
  • It can be applied at Campaign, Ad-group and keywords level.

About the Author

Zabi Niazi - Director of Search Marketing SEM and SEO

Hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer's journey generating awareness, acquisition, retention, and advocacy.