How do you track SEO performance? Have you given some thought so far – what could be those metrics to track seo performance. First thing comes to mind is, Google Analytics, every time there is a question about website.
Digital Marketing is mathematical, would you believe? Every aspect of Digital Marketing is somehow some kind of mathematical formula. Formulas that aim to improve user experience, find relevance and make information accessible to each and every one.
Each campaign we execute, we first identify, KPI’s.
We identify two kinds of KPI’s, one: status and second: KPI’s we want to aim for through the campaign.
SEO is a time-consuming initiative and often require throughout campaign period analyze results that show how we are performing reaching the KPI’s goals set at the launch. The changes implemented and all other tasks, are they going north or south?
This where KPI’s come super handy – In an attempt to steer the right direction. The direction that leads to achieving the KPI goals.
we measure the KPIs and determine how we are performing. Through the data answer all questions relating to How, current progress, how much left, what pace, etc.
From the variety of the KPI’’s available – what KPI’s are the one that can truly gauge the campaign progress and projecting what changes can help us lead to reaching campaign goals.
In this blog, I am sharing KPIs through which you can truly get an idea, of how you are performing and provide a sense of how likely it will be to reach the final set of goals.
19 KPIs and Metrics Help Track SEO Performance
- Overall Number of Site Visits or Pageviews – Natural (excluding bots and crawl numbers)
- New vs Returning (excluding bots and crawl numbers)
- Increase or decrease in Backlinks
- Bounce Rate – identified per page or Overall site
- Keywords Ranking – Target keywords vs What keywords Google ranks your website
- Organic Traffic volume
- # of first-page keywords
- # of top 100 keywords
- Click Through Rate- identified per page using GA4 or Overall site using GSC
- Conversion Rate – when first launched website vs Now
- Avg time spent on site – When first launched the website vs Now
- Avg position – identified per page using GA4 or Overall site using GSC
- Domain Authority
- Pages Authority
- SERP visibility
- Featured Snippets – number when first launched vs Now and the types
- Acquisition Channels & Volume
- Core Web Vitals & Time takes the site to fully load
- Google My Business Profile Metrics
What's difference between KPIs and Metric
|Measure the progress of the most important objective of your team or business||Measure the performance of different parts of your business|
|Usually set by the company based on the objectives||Usually have an industry benchmark|
|Driven by multiple strategies and metrics||Driven by a tactic, an individual, and or a small group in a team|
|KPIs offer comparative insights that guide future actions||Metrics provide information that can be digested|
|KPIs are initiated by high level decision makers||Metrics are extracted and organized by activity or process|
|KPIs incorporate Goals and Objectives||Metrics can be viewed historically but do not identify future action|
|KPIs can be evaluated and reset over time using the SMART methodology||Metrics are static and once extracted do not change|
|Measure progress towards identified key business goals and objectives||Measure performance of specific business processes and activities|
|Relevant across different departments||Relevant for specific departments or business areas|
|High level perspective||Lower level perspective|
|Used for strategic decision making||Tend to be operational or tactical|
- Identify Orphan pages
- Find potential information architecture improvements
- Identify pages missing focus keyword, page/post title and meta description
- Identify pages that exceed or too less “Metadata Content” then the recommended 160 (meta description) and 60 (Title)
- Identify link building opportunities
- Identify pages that have less than the recommended Internal Links and Backlinks
- Scan for keyword optimization
- Scan for site errors
- Find and fix thin content
- Identify and fix duplicate content
- Identify page update opportunities
- Run page speed analytics
- Switch from HTTP to HTTPS