Track SEO Performance? | Leverage 19 KPIs & Metrics

Table of Contents

How do you track SEO performance? Have you given some thought so far – what could be those metrics to track seo performance. First thing comes to mind is, Google Analytics, every time there is a question about website. 

Digital Marketing is mathematical, would you believe? Every aspect of Digital Marketing is somehow some kind of mathematical formula. Formulas that aim to improve user experience, find relevance and make information accessible to each and every one.

Each campaign we execute, we first identify, KPI’s.

We identify two kinds of KPI’s, one: status and second: KPI’s we want to aim for through the campaign.

SEO is a time-consuming initiative and often require throughout campaign period analyze results that show how we are performing reaching the KPI’s goals set at the launch. The changes implemented and all other tasks, are they going north or south?

This where KPI’s come super handy – In an attempt to steer the right direction. The direction that leads to achieving the KPI goals.

 we measure the KPIs and determine how we are performing. Through the data answer all questions relating to How, current progress, how much left, what pace, etc. 

From the variety of the KPI’’s available – what KPI’s are the one that can truly gauge the campaign progress and projecting what changes can help us lead to reaching campaign goals.

In this blog, I am sharing KPIs through which you can truly get an idea, of how you are performing and provide a sense of how likely it will be to reach the final set of goals.

19 KPIs and Metrics Help Track SEO Performance

  1. Overall Number of Site Visits or Pageviews – Natural (excluding bots and crawl numbers)
  2. New vs Returning (excluding bots and crawl numbers)
  3. Increase or decrease in Backlinks
  4. Bounce Rate – identified per page or Overall site
  5. Keywords Ranking – Target keywords vs What keywords Google ranks your website
  6. Organic Traffic volume
  7. # of first-page keywords
  8. # of top 100 keywords
  9. Click Through Rate- identified per page using GA4 or Overall site using GSC
  10. Conversion Rate – when first launched website vs Now
  11. Avg time spent on site – When first launched the website vs Now
  12. Avg position – identified per page using GA4 or Overall site using GSC
  13. Domain Authority
  14. Pages Authority
  15. SERP visibility
  16. Featured Snippets – number when first launched vs Now and the types
  17. Acquisition Channels & Volume
  18. Core Web Vitals & Time takes the site to fully load
  19. Google My Business Profile Metrics

What's difference between KPIs and Metric

KPIs                                                                                        Metrics

Measure the progress of the most important objective of your team or businessMeasure the performance of different parts of your business
Usually set by the company based on the objectivesUsually have an industry benchmark
Driven by multiple strategies and metrics Driven by a tactic, an individual, and or a small group in a team
KPIs offer comparative insights that guide future actionsMetrics provide information that can be digested
KPIs are initiated by high level decision makersMetrics are extracted and organized by activity or process
KPIs incorporate Goals and ObjectivesMetrics can be viewed historically but do not identify future action
KPIs can be evaluated and reset over time using the SMART methodologyMetrics are static and once extracted do not change
Measure progress towards identified key business goals and objectivesMeasure performance of specific business processes and activities
Relevant across different departmentsRelevant for specific departments or business areas
High level perspectiveLower level perspective
Used for strategic decision makingTend to be operational or tactical
  1. Identify Orphan pages
  2. Find potential information architecture improvements
  3. Identify pages missing focus keyword, page/post title and meta description
  4. Identify pages that exceed or too less “Metadata Content” then the recommended 160 (meta description) and 60 (Title)
  5. Identify link building opportunities
  6. Identify pages that have less than the recommended Internal Links and Backlinks
  7. Scan for keyword optimization
  8. Scan for site errors
  9. Find and fix thin content
  10. Identify and fix duplicate content
  11. Identify page update opportunities
  12. Run page speed analytics
  13. Switch from HTTP to HTTPS

About the Author

Zabi Niazi - Director of Search Marketing SEM and SEO

Hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer's journey generating awareness, acquisition, retention, and advocacy.