Zabi
Niazi
Senior Digital Marketing Manager · Demand Generation · AI-Powered Search
16+ years driving measurable revenue growth through integrated digital marketing — SEM, SEO, GEO/AEO, ABM, paid media, and marketing automation across B2B SaaS and enterprise technology.
Senior Digital Marketer
Driving Revenue Through Search
I’m Zabi Niazi — a Senior Digital Marketing Manager with 16+ years driving measurable revenue growth through integrated digital marketing strategies across B2B SaaS and enterprise technology sectors.
Expert in architecting full-funnel campaigns across SEM, SEO, GEO/AEO, ABM, paid media, and marketing automation that accelerate pipeline velocity and optimize customer acquisition. I’ve successfully managed multimillion-dollar budgets ($9.6M+), delivering 20–50% improvements in conversion rates and marketing-influenced revenue.
- Orchestrated cross-channel strategy across SEO, SEM, GEO/AEO & paid media — 25% pipeline growth & 50% qualified traffic increase
- Led data-driven ABM programs elevating lead conversion by 30% through conversational search optimization and personalized activations
- Reduced CPC by 25% and boosted SEO rankings with featured snippet acquisition by 40% via comprehensive A/B testing
- Managed $9.6M annual budget across SEM, SEO, ABM, paid social and events — driving double-digit pipeline expansion and SQLs
- Implemented customer journey mapping and schema markup for AEO, increasing lead-to-opportunity conversion by 31%
- Achieved 20% improvement in customer engagement, 15% retention and 10% account expansions through GTM campaigns
- Directed global SEM strategy managing $6.4M annual budget — slashed cost-per-lead by 43% and boosted conversion rates by 30%
- Elevated Google Ads Quality Score by 36% through advanced bidding strategies and responsive search ad testing
- Amplified campaign efficiency by 35% and achieved 35% ROAS improvement through refined multi-touch attribution models
- Spearheaded enterprise ABM strategy that compressed sales cycle by 18% through advanced account targeting
- Enhanced email marketing engagement by 26% through strategic audience segmentation and A/B testing
- Increased MQL-to-SQL conversion by 22% through sophisticated multi-touch lead nurturing programs
- Increased website traffic by 34% and conversions by 20% through unified SEO, SEM, content marketing and paid social
- Grew MQL-to-SQL conversion by 18% and accelerated pipeline velocity through improved lead scoring and routing
- Expanded brand visibility by 30% through strategic paid media partnerships and content syndication programs
- Delivered 24% growth in organic traffic and 33% reduction in CPL through AI-powered search, SEO and SEM optimization
- Generated 20% lift in CTR through A/B testing and CRO programs across landing pages and ad creative
Skills & Tools
A comprehensive MarTech toolkit built over 16+ years managing enterprise digital marketing programs across B2B SaaS and technology sectors.
Services Built for
Real Results
Hands-on expertise across the full demand generation and search marketing spectrum — each service focused on pipeline growth and measurable business outcomes.
Full-funnel search strategy — from technical SEO and paid search to generative engine and answer engine optimization for AI-powered search.
- Technical SEO audit and remediation
- GEO/AEO and featured snippet optimization
- Google Ads and Bing Ads management
- Structured data and schema implementation
- Keyword research and content strategy
Integrated demand gen and account-based marketing programs that accelerate pipeline velocity and improve MQL-to-SQL conversion rates.
- Full-funnel ABM strategy and execution
- Advanced audience segmentation and targeting
- Lead scoring and routing optimization
- Multi-touch attribution modeling
- Sales and marketing alignment
Marketo, HubSpot, and Salesforce-powered nurture programs that engage prospects at every stage and accelerate conversion through personalized automation.
- Marketo and HubSpot program setup
- Email campaign strategy and A/B testing
- Lead nurturing workflow design
- CRM integration and data hygiene
- Salesforce and Marketo KPI reporting
Multi-channel paid media strategy across Google, LinkedIn, Meta, and display — maximizing ROAS, reducing CPL, and scaling qualified pipeline.
- Google Ads and SA360 campaign management
- LinkedIn Ads for B2B lead generation
- Meta Ads and display advertising
- Smart bidding and audience targeting
- Budget optimization and ROAS improvement
End-to-end analytics infrastructure — GA4 migration, GTM implementation, multi-touch attribution, and executive dashboards that surface actionable insights.
- GA4 setup, migration and configuration
- Google Tag Manager implementation
- Bizible and Segment attribution setup
- Looker Studio and Tableau dashboards
- Salesforce and Marketo KPI integration
Data-driven CRO programs using A/B testing, heatmaps, and user journey analysis to systematically improve conversion rates across the full funnel.
- A/B and multivariate testing programs
- Landing page audit and optimization
- Heatmap and session recording analysis
- Funnel drop-off identification
- Form, checkout and CTR optimization
A Proven Process
Four disciplined phases that take every engagement from ambiguity to measurable, compounding results.
Deep audit of existing programs, tech stack, competitor landscape, and audience data — before touching anything.
Prioritized action plan aligned to business goals — clear KPIs, milestones, and targets for 30, 60, and 90 days.
Hands-on implementation and continuous optimization using real-time data, A/B testing, and iterative improvement.
Transparent executive reporting, clear attribution, and scaling of top-performing channels to compound results.
Work That Speaks for Itself
Real campaigns. Verified numbers. A consistent track record across B2B SaaS, enterprise tech, and high-growth companies.
Google Ads, LinkedIn & Meta
Orchestrated cross-channel digital marketing strategy across SEO, SEM, GEO/AEO and paid media. Led data-driven ABM programs optimizing customer journey through conversational search optimization, advanced segmentation, and personalized campaign activations.
Managed $9.6M annual budget across SEM, ABM, paid social, and events. Implemented customer journey mapping and AEO schema markup, increasing marketing-influenced revenue by 27%.
Directed global SEM strategy with natural language query optimization — slashing cost-per-lead by 43%, boosting conversion rates by 30%, and elevating Google Ads Quality Score by 36%.
What Clients & Colleagues Say
Recommendations from senior marketing leaders and CMOs I have had the privilege of working with across B2B SaaS and enterprise technology.
Zabi came in as an SEM expert and took the initiative to manage our Webinar program. He adapted rapidly and understood demand generation fundamentals well. He is very professional and consistently delivers — someone you can rely on.
Zabi is one of the most capable SEO and digital marketing experts I have worked with. He combines deep domain knowledge with an analytical mind that stays laser-focused on the business context and creating strong commercial outcomes. He knows how to deliver factor increases in traffic and improved conversion rates that generate leaps in sales and revenues.
Zabi’s ability to align marketing strategy with business objectives is exceptional. His data-driven approach to demand generation and ABM directly contributed to significant pipeline growth and marketing-influenced revenue. A true strategic partner who delivers results with full accountability.
Let’s Build Something Remarkable
Whether you are hiring a Senior Digital Marketing Manager or looking for demand generation and search marketing expertise — I respond to all serious inquiries within 24 hours.
For hiring inquiries please include the role, company, and any relevant details. I respond within 24 hours.
Senior Digital Marketer
Available for Hire
Based in Union City, CA. Open to B2B SaaS and enterprise technology roles in demand generation, digital marketing leadership, and search marketing. Available for full-time, contract, and consulting engagements.
Questions from Hiring Managers
Common questions from recruiters, hiring managers, and B2B marketing leaders.