Zabi Niazi Bay Area Digital Marketing Consultant
I am a Bay Area digital marketing consultant with 16+ years in B2B SaaS and enterprise technology. I help teams get found on Google and in AI answers, then turn that attention into pipeline with SEO, Google Ads, GEO and AEO, ABM and marketing automation.
Last updated: · By Zabi Niazi
Table of contents
About Zabi Niazi
I am Zabi Niazi, a Bay Area digital marketing consultant based in Union City, California. Over 16 years I have run search, paid media and demand generation programs for B2B SaaS and enterprise technology companies.
My work covers SEM, SEO, GEO and AEO, account-based marketing, paid media and marketing automation. I have managed budgets up to $9.6M and seen conversion rates and marketing-influenced revenue improve by 20 to 50 percent.
See the full professional background, the skills and tools or more about me.
Why Companies Work With Me
My background includes B2B SaaS and enterprise technology teams at Qualys, BirdEye, Arm and TimeZ Marketing. Explore my approach and experience, skills and platforms, or measured results.
Skills and Tools
A MarTech toolkit built over 16+ years of running enterprise digital marketing programs.
Proficiency Levels
MarTech Stack and Platforms
CRM and Marketing Automation
Paid Media and ABM
SEO and SEM Tools
Analytics and BI
CRO and Experimentation
Digital Marketing Consulting Services
Hands-on work across demand generation and search marketing, each service tied to pipeline growth and measurable outcomes.
SEM, SEO and GEO/AEO Optimization
Search strategy from technical SEO and paid search to generative and answer engine optimization for AI search.
- Technical SEO audit and fixes
- GEO, AEO and featured snippet optimization
- Google Ads and Bing Ads management
- Schema and structured data
- Keyword research and content strategy
Demand Generation and ABM
Demand generation and account-based programs that speed up the pipeline and improve MQL-to-SQL conversion.
- ABM strategy and execution
- Audience segmentation and targeting
- Lead scoring and routing
- Multi-touch attribution
- Sales and marketing alignment
Marketing Automation and Nurture
Marketo, HubSpot and Salesforce programs that engage prospects at every stage and move them toward a decision.
- Marketo and HubSpot program setup
- Email strategy and A/B testing
- Nurture workflow design
- CRM integration and data hygiene
- KPI reporting from Salesforce and Marketo
Paid Media and Social Advertising
Paid media across Google, LinkedIn, Meta and display, aimed at better ROAS, lower cost per lead and more qualified pipeline.
- Google Ads and SA360 campaigns
- LinkedIn Ads for B2B lead generation
- Meta Ads and display
- Smart bidding and audience targeting
- Budget optimization
Analytics, Attribution and Reporting
The analytics foundation behind every decision: GA4, Tag Manager, attribution and dashboards leaders actually read.
- GA4 setup and migration
- Google Tag Manager implementation
- Bizible and Segment attribution
- Looker Studio and Tableau dashboards
- Salesforce and Marketo KPI integration
Conversion Rate Optimization
CRO programs built on A/B tests, heatmaps and journey analysis to improve conversion across the funnel.
- A/B and multivariate testing
- Landing page audits
- Heatmap and session recordings
- Funnel drop-off analysis
- Form and click-through optimization
A Proven Process
Four phases that take every engagement from ambiguity to results that compound.
- 1Audit and discover
A deep look at current programs, tech stack, competitors and audience data before anything changes. - 2Strategy and roadmap
A prioritized plan tied to business goals, with KPIs and targets for 30, 60 and 90 days. - 3Execute and optimize
Hands-on work and steady optimization using live data and A/B tests. - 4Report and scale
Clear executive reporting and attribution, then more budget behind what works.
Work That Speaks for Itself
Real campaigns and verified numbers from a Bay Area digital marketing consultant with a record across B2B SaaS and enterprise technology.
TimeZ Marketing: 25% Pipeline Growth and 50% More Qualified Traffic
I ran cross-channel strategy across SEO, SEM, GEO/AEO and paid media, and led ABM programs built on conversational search optimization, segmentation and personalized campaigns.
Results
Qualys: A $9.6M Budget and a 31% Lead-to-Opportunity Lift
I managed the annual budget across SEM, ABM, paid social and events, then mapped the customer journey and added AEO schema markup. Marketing-influenced revenue rose 27%.
Results
BirdEye: A $6.4M SEM Program With 43% Lower Cost per Lead
I directed global SEM with natural language query optimization, cutting cost per lead 43%, lifting conversion 30% and raising Google Ads Quality Score 36%.
Results
What Colleagues Say
Recommendations from senior marketing leaders I have worked with.
Zabi came in as an SEM expert and took the initiative to manage our Webinar program. He adapted rapidly and understood demand generation fundamentals well. He is very professional and consistently delivers.
Zabi is one of the most capable SEO and digital marketing experts I have worked with. He combines deep domain knowledge with an analytical mind that stays laser-focused on the business context and creating strong commercial outcomes.
Both recommendations are public on LinkedIn.
Let’s Grow Your Qualified Pipeline
Tell me about your business, current marketing challenges and goals. I offer consulting across Google Ads, SEO, AI search and demand generation.
Request a Free Consultation
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Consulting Engagements
Based in the San Francisco Bay Area, I work with businesses locally and remotely. Choose the support that fits your goals and team.
Start with a conversation about your goals and the best next steps.
Get a Free ConsultationFrequently Asked Questions
Common questions from B2B marketing leaders and consulting clients.
What does a Bay Area digital marketing consultant do?
I plan and run search, paid media and demand generation programs for B2B companies, then report the results in pipeline, not clicks. In practice that means SEO and AI search work, Google Ads, ABM, marketing automation and analytics, built around your goals.
What kinds of consulting engagements do you offer?
I offer consulting projects and ongoing engagements across SEO, Google Ads, AI search, analytics and demand generation for B2B SaaS and enterprise technology teams. Scope, deliverables and fees are agreed before work begins.
Which industries and company sizes have you worked with?
Mostly B2B SaaS and enterprise technology: Qualys, BirdEye, Arm and iBaby Labs. Budgets ranged from early-stage programs to a $9.6M annual enterprise budget, and I am comfortable building from scratch or tuning a mature stack.
Which marketing technology do you know?
Salesforce, Marketo (Adobe Marketo Engage certified), HubSpot, Pardot, Eloqua, 6Sense, Google Ads, LinkedIn Ads, SA360, GA4, Tag Manager, Looker Studio, Bizible, Segment and Tableau. I have connected these across complex go-to-market setups.
Do you work remotely or on site?
Yes. I serve businesses remotely and offer on-site consulting and workshops across the San Francisco Bay Area, depending on project scope.
Can you share references and results?
Yes. You can review my case studies and professional recommendations, and I can discuss the scope, approach and measurable outcomes of relevant projects during a consultation.
What makes your digital marketing consulting approach different?
I combine strategy with hands-on execution across Google Ads, SEO, AI search, demand generation and marketing automation. I prioritize qualified leads, pipeline and efficient marketing investment—not traffic or rankings alone.
Serving the Whole San Francisco Bay Area
Based in Union City, I provide SEO, Google Ads, PPC and AI search consulting for businesses in San Francisco, San Jose, Palo Alto, Santa Clara, Sunnyvale, Cupertino, Mountain View, Redwood City, Foster City, Fremont and across the Bay Area. Remote consulting is also available.
Further Reading
Authoritative references I rely on.
Ready to Grow Qualified Pipeline?
Email me and I will get back to you soon.
Book a free consultationzbiniazi@gmail.com