Zabi NiaziBay Area digital marketing consultant
I am a Bay Area digital marketing consultant with 16+ years in B2B SaaS and enterprise technology. I help teams get found on Google and in AI answers, then turn that attention into pipeline with SEO, Google Ads, GEO and AEO, ABM and marketing automation.
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A Bay Area digital marketing consultant who drives revenue through search
I am Zabi Niazi, a Bay Area digital marketing consultant based in Union City, California. Over 16 years I have run search, paid media and demand generation programs for B2B SaaS and enterprise technology companies.
My work covers SEM, SEO, GEO and AEO, account-based marketing, paid media and marketing automation. I have managed budgets up to $9.6M and seen conversion rates and marketing-influenced revenue improve by 20 to 50 percent.
Work experience
Director of Search and Multi-Channel Paid Media
- Ran cross-channel strategy across SEO, SEM, GEO/AEO and paid media. Pipeline grew 25% and qualified traffic grew 50%.
- Led ABM programs that lifted lead conversion 30% with conversational search optimization and personalized campaigns.
- Cut CPC 25% and grew featured snippets 40% through A/B testing.
Global Marketing Campaigns Manager, Demand Generation
- Managed a $9.6M annual budget across SEM, SEO, ABM, paid social and events.
- Mapped the customer journey and added schema markup for AEO, which lifted lead-to-opportunity conversion 31%.
- Improved customer engagement 20%, retention 15% and account expansion 10% through go-to-market campaigns.
Senior Manager, Search Engine Marketing
- Directed global SEM on a $6.4M budget. Cost per lead fell 43% and conversion rate rose 30%.
- Raised Google Ads Quality Score 36% with new bidding strategies and responsive search ad tests.
- Improved ROAS 35% by refining multi-touch attribution.
Enterprise Demand Generation Manager (Contract)
- Built an enterprise ABM strategy that shortened the sales cycle 18%.
- Raised email engagement 26% with audience segmentation and A/B tests.
- Lifted MQL-to-SQL conversion 22% with multi-touch nurture programs.
Senior Digital Marketing Manager, Demand Generation
- Grew website traffic 34% and conversions 20% across SEO, SEM, content and paid social.
- Improved MQL-to-SQL conversion 18% with better lead scoring and routing.
- Expanded brand visibility 30% through paid media partnerships and content syndication.
Organic and Paid Media Consultant
- Grew organic traffic 24% and cut cost per lead 33% through SEO and SEM.
- Lifted click-through rate 20% with A/B tests and landing page work.
Education
Bachelor of Science, Management Information Systems
San Jose State University, 2009 – 2014
Certifications
Skills and tools
A MarTech toolkit built over 16+ years of running enterprise digital marketing programs.
Proficiency levels
MarTech stack and platforms
CRM and marketing automation
Paid media and ABM
SEO and SEM tools
Analytics and BI
CRO and experimentation
Services from a Bay Area digital marketing consultant
Hands-on work across demand generation and search marketing, each service tied to pipeline growth and measurable outcomes.
SEM, SEO and GEO/AEO optimization
Search strategy from technical SEO and paid search to generative and answer engine optimization for AI search.
- Technical SEO audit and fixes
- GEO, AEO and featured snippet optimization
- Google Ads and Bing Ads management
- Schema and structured data
- Keyword research and content strategy
Demand generation and ABM
Demand generation and account-based programs that speed up the pipeline and improve MQL-to-SQL conversion.
- ABM strategy and execution
- Audience segmentation and targeting
- Lead scoring and routing
- Multi-touch attribution
- Sales and marketing alignment
Marketing automation and nurture
Marketo, HubSpot and Salesforce programs that engage prospects at every stage and move them toward a decision.
- Marketo and HubSpot program setup
- Email strategy and A/B testing
- Nurture workflow design
- CRM integration and data hygiene
- KPI reporting from Salesforce and Marketo
Paid media and social advertising
Paid media across Google, LinkedIn, Meta and display, aimed at better ROAS, lower cost per lead and more qualified pipeline.
- Google Ads and SA360 campaigns
- LinkedIn Ads for B2B lead generation
- Meta Ads and display
- Smart bidding and audience targeting
- Budget optimization
Analytics, attribution and reporting
The analytics foundation behind every decision: GA4, Tag Manager, attribution and dashboards leaders actually read.
- GA4 setup and migration
- Google Tag Manager implementation
- Bizible and Segment attribution
- Looker Studio and Tableau dashboards
- Salesforce and Marketo KPI integration
Conversion rate optimization
CRO programs built on A/B tests, heatmaps and journey analysis to improve conversion across the funnel.
- A/B and multivariate testing
- Landing page audits
- Heatmap and session recordings
- Funnel drop-off analysis
- Form and click-through optimization
A proven process
Four phases that take every engagement from ambiguity to results that compound.
- 1Audit and discover
A deep look at current programs, tech stack, competitors and audience data before anything changes. - 2Strategy and roadmap
A prioritized plan tied to business goals, with KPIs and targets for 30, 60 and 90 days. - 3Execute and optimize
Hands-on work and steady optimization using live data and A/B tests. - 4Report and scale
Clear executive reporting and attribution, then more budget behind what works.
Work that speaks for itself
Real campaigns and verified numbers from a Bay Area digital marketing consultant with a record across B2B SaaS and enterprise technology.
TimeZ Marketing: 25% pipeline growth and 50% more qualified traffic
I ran cross-channel strategy across SEO, SEM, GEO/AEO and paid media, and led ABM programs built on conversational search optimization, segmentation and personalized campaigns.
Results
Qualys: a $9.6M budget and a 31% lead-to-opportunity lift
I managed the annual budget across SEM, ABM, paid social and events, then mapped the customer journey and added AEO schema markup. Marketing-influenced revenue rose 27%.
Results
BirdEye: a $6.4M SEM program with 43% lower cost per lead
I directed global SEM with natural language query optimization, cutting cost per lead 43%, lifting conversion 30% and raising Google Ads Quality Score 36%.
Results
What colleagues say
Recommendations from senior marketing leaders I have worked with.
Zabi came in as an SEM expert and took the initiative to manage our Webinar program. He adapted rapidly and understood demand generation fundamentals well. He is very professional and consistently delivers.
Zabi is one of the most capable SEO and digital marketing experts I have worked with. He combines deep domain knowledge with an analytical mind that stays laser-focused on the business context and creating strong commercial outcomes.
Both recommendations are public on LinkedIn.
Let’s build something remarkable
Whether you need a Bay Area digital marketing consultant or you are hiring for a senior search or demand generation role, I reply to serious inquiries within one business day.
Send a message
For hiring inquiries, please include the role, the company and any useful details.
Availability
Based in Union City, CA and open to remote work.
zbiniazi@gmail.com
+1 (408) 334-2087
linkedin.com/in/zbiniazi
Bay Area digital marketing consultant FAQ: questions from clients and hiring managers
Common questions from recruiters, hiring managers and B2B marketing leaders.
What does a Bay Area digital marketing consultant do?
I plan and run search, paid media and demand generation programs for B2B companies, then report the results in pipeline, not clicks. In practice that means SEO and AI search work, Google Ads, ABM, marketing automation and analytics, built around your goals.
What kinds of roles and engagements are you open to?
I take consulting projects, contracts and senior roles such as Senior Digital Marketing Manager, Director of Demand Generation or Head of SEM and SEO, mainly in B2B SaaS and enterprise technology. Fractional and advisory work is possible in limited amounts.
Which industries and company sizes have you worked with?
Mostly B2B SaaS and enterprise technology: Qualys, BirdEye, Arm and iBaby Labs. Budgets ranged from early-stage programs to a $9.6M annual enterprise budget, and I am comfortable building from scratch or tuning a mature stack.
Which marketing technology do you know?
Salesforce, Marketo (Adobe Marketo Engage certified), HubSpot, Pardot, Eloqua, 6Sense, Google Ads, LinkedIn Ads, SA360, GA4, Tag Manager, Looker Studio, Bizible, Segment and Tableau. I have connected these across complex go-to-market setups.
Do you work remotely or on site?
Remote or hybrid works best for me. I am based in Union City, CA and happy to visit teams around the Bay Area for workshops, and I stay close to sales, product and leadership through Slack, Asana and regular calls.
Can you share references and results?
Yes. Two LinkedIn recommendations, from a Qualys director and a CMO, are on my profile, and I can walk through detailed results from TimeZ Marketing, Qualys and BirdEye. Professional references are available later in the process.
What makes you different from other candidates and consultants?
I can run the whole demand generation engine: SEM, SEO, GEO/AEO, Marketo and GA4 on the execution side, plus budget ownership and ROI reporting for executives. I also work on AI search visibility, which many marketers have not started yet.
Serving the whole San Francisco Bay Area
On-site and remote across Silicon Valley, the Peninsula and San Francisco.
Further reading on a Bay Area digital marketing consultant’s work
Authoritative references I rely on.
Ready to grow qualified pipeline?
Free consultation. Reply within one business day.
Book a free consultationzbiniazi@gmail.com