Zabi Niazi

SEM, SEO and PPC Digital Marketing Consultant

SEO, SEM and PPC Digital Marketing Consultant

I’m Zabi Niazi, a Google Ads Certified Digital Marketing Consultant with over 16 years of experience helping B2B SaaS companies, eCommerce brands, and local businesses break through growth barriers and turn digital marketing challenges into sustainable growth opportunities.

Result-Driven Organic and Paid Search Marketing

My mission is simple: To help you achieve significant and measurable growth through tailored SEO, SEM, and PPC strategies that deliver long-term results. Here’s how I make it happen:

  • Boost Your Google Rankings with data-driven SEO and strategic content
  • Maximize ROI by reducing wasted ad spend and cutting acquisition costs
  • Drive Quality Leads and Sales through high-converting, targeted traffic
  • Tailored Strategies that are uniquely designed for your business, goals, and industry—no guesswork, no templates

From comprehensive audits to scalable campaign execution, every recommendation is backed by data and laser-focused on one thing: predictable, profitable growth.

Table of Contents

Expertise

  • I’m Zabi Niazi, a data-driven Digital Marketing Consultant with 16+ years of hands-on and strategic experience in designing, executing, and optimizing multi-channel demand generation campaigns. Learn more about my digital marketing services.
  • I specialize in data-driven strategies that maximize ROI, exceed sales goals, and accelerate business growth. From paid search campaigns to SEO, I integrate cross-platform marketing efforts for optimal impact. Explore my Google Ads Consultant services.
  • My expertise spans campaign setup, ongoing management, and strategic consulting to help businesses optimize their marketing efforts. Whether you’re looking for PPC optimization or organic search improvements, I ensure your campaigns are continuously refined for performance.
  • With a strong focus on Google Ads, SEM, SEO, and PPC, I have successfully managed over $25M in ad spend, achieving Quality Scores above 9 and delivering high-ROI campaigns. My experience spans various industries, helping businesses scale and reach their growth objectives. Learn about my PPC Consulting services.
  • My expertise extends to optimizing ad spend efficiency, improving conversion rates, and enhancing organic search rankings. By analyzing data and adjusting strategies in real time, I maximize the impact of every marketing dollar spent.
  • I utilize advanced tools and methodologies, including conversion rate optimization (CRO) and search engine optimization (SEO), to ensure businesses get the best performance from both paid and organic channels. Read more about SEO best practices at Moz.
  • At Qualys – Managed a $2.4M quarterly budget, improving acquisition rates by 30% and increasing marketing-influenced revenue by 27%. My work in optimizing SEM campaigns contributed significantly to the company’s bottom line. Explore Qualys’ work in cybersecurity.
  • As a freelance B2B SaaS consultant – Implemented scalable website optimizations, resulting in a 40% increase in qualified traffic and a 35% boost in conversion rates through data-driven insights and A/B testing. Check out my B2B SaaS SEO Services.
  • My ability to optimize demand generation campaigns has helped businesses significantly enhance pipeline growth and lead quality. I focus on actionable insights that produce measurable results for my clients.
  • I blend data-driven decision-making with cross-functional collaboration to drive measurable business impact. I work closely with teams to ensure that every campaign is aligned with your business goals and objectives.
  • My hands-on experience with Fortune 500 companies has honed my ability to scale demand-generation initiatives and execute high-performing multi-channel campaigns that lead to long-term, sustainable growth.
  • My approach ensures businesses achieve optimal marketing performance while maintaining efficiency and agility in execution. I continuously monitor campaigns and adjust strategies to ensure they are performing at their peak.
  • Scalable Strategies for Sustainable Growth: I create and implement marketing strategies that scale as your business grows, ensuring consistent results over time.
  • Transparent Reporting & Data-Driven Decisions: My transparent approach means you’ll always know the performance of your campaigns, with regular reporting and insights into what’s driving success.
  • Real-Time Performance Tracking & Optimization: I leverage tools like Google Analytics and HubSpot to track and optimize campaigns in real-time.
  • Hyper-Targeted Campaigns for Maximum ROI: By using advanced targeting strategies, I ensure your ads are shown to the right audience at the right time.
  • Strategic Keyword Research & Intent-Based Targeting: My thorough approach to keyword research ensures your campaigns are targeting the most relevant and profitable search terms.
  • Local, National & International SEO for Maximum Reach: I provide localized SEO strategies to target specific geographic areas, as well as national and international campaigns to reach broader markets. Explore my Local SEO services.
  • Performance Marketing with Measurable Results: I focus on measurable outcomes—whether it’s leads, sales, or revenue—and continuously optimize campaigns to ensure they are delivering results.
  • By partnering with me, you gain access to advanced advertising technologies and proven expertise, ensuring your brand is positioned for long-term profitability and success.

Maximizing Growth: How We’ll Work Together

My tailored approach engages customers at every stage of the buyer’s journey, aligning campaigns with your business goals to drive measurable performance and long-term success. Whether it’s reducing wasted ad spend, improving Quality Scores, or implementing advanced bid strategies, I ensure that every dollar of your ad budget works harder to deliver real results.

Low Leads & Sales

Causes: Poor targeting, inefficient landing pages, lack of proper conversion paths.

Solution: Optimize conversion funnels, align strategies with clear goals.

Prevention: Regularly review targeting, ad copy, and landing page alignment.

Best Practices: A/B testing, clear CTAs, targeted ads.

Marketing Objectives That Drive Results

I focus on data-driven strategies to help businesses achieve their marketing goals. Whether you’re looking to expand your reach, improve conversions, or strengthen brand authority, our tailored solutions align with your objectives.

From SEO and paid media to full-funnel demand generation, our expertise helps businesses scale efficiently.

Brand Growth and Awareness
  • Increase brand awareness
  • Boost brand engagement
  • Improve brand reputation
  • Establish brand authority
Lead Generation and Sales
  • Generate high-quality leads
  • Increase sales and revenue
  • Improve customer retention
  • Enhance customer lifetime value
Traffic and Online Visibility
  • Increase website traffic
  • Improve search rankings
  • Develop a strong social media presence
Market Growth and Edge
  • Break into new markets
  • Increase market share
  • Target new customer segments
Performance and ROI Optimization
  • Maximize return on investment (ROI)
  • Improve product and service quality
  • Enhance customer loyalty and engagement
Customer Loyalty and Advocacy
  • Build strong customer relationships
  • Encourage repeat purchases
  • Foster customer advocacy
  • Generate positive reviews and referrals

Client Engagement Workflow

Initial Discovery

We identify your goals and key needs to scope out a plan that maximizes value and sets onboarding up for success.

Onboarding

We align expectations around the agreement, billing, and all essentials to establish a smooth working relationship.

Mutual Understanding

Within the first few days, we introduce your team and lay out what to expect in the first 30 days.

Impact Check-In

By Week 2, we dig deeper into your long-term goals and show you the progress already made.

Strategy Workshop

We present your strategic roadmap — where you are, where you want to go, and how we’ll help you get there.

Ongoing Strategy

From Day 30 onward, we refine your marketing strategy in 90-day cycles to align with evolving business goals.

How You Can Work with Me? & Advantages

I offer a range of flexible services, combining SEO, SEM, PPC, and Paid Search strategies to boost your online presence. Whether you’re looking to scale your organic traffic or optimize your paid campaigns, I’ll help you achieve measurable growth.

This service is ideal for businesses seeking a holistic approach to both SEO and Paid Search (SEM)…

  • Develop and oversee both SEO and SEM strategies, aligned with your business goals.
  • Provide regular performance reports, covering both organic and paid channels.
  • Advise on budget allocation between organic and paid efforts for maximum ROI.
  • Map SEO and Paid Search activities to clear ROI metrics.
  • Offer strategic advice on website redesigns, migrations, and paid campaign setup.

Flexible Contract

Contact Me

If you’re looking for ongoing, tailored support across SEO, SEM, and PPC, this service is perfect…

  • Develop and implement tailored SEO, SEM, and PPC strategies.
  • Conduct in-depth technical, content, and traffic audits across both organic and paid channels.
  • Perform keyword research and competitive analysis…
  • Support content production and optimization…
  • Manage PPC campaigns and create link acquisition strategies.
  • Provide regular reports and track ROI.

Flexible Contract

Contact Me

This service focuses on providing expert guidance for optimizing your Google Ads and Paid Search campaigns…

  • Get expert advice on Google Ads and Paid Search campaigns.
  • Receive unbiased insights and troubleshoot underperforming campaigns.
  • Validate your Paid Search strategy, processes, and priorities.
  • Get help with keyword research, bid management, and tracking.
  • Access to SEO & SEM tools during consultation.

Flexible Contract

Contact Me

As you can see from the table above, each strategy plays a different role in driving traffic. SEO focuses on organic traffic and long-term growth, while SEM offers quicker results through both organic and paid efforts. On the other hand, PPC provides immediate traffic but comes at a cost per click.

If you’re unsure which strategy is best for your business or if you want to combine these strategies for optimal results, contact me to discuss your goals. I can help tailor a strategy that aligns with your business objectives, whether you’re looking for long-term organic growth or need immediate visibility.

Facing a Digital Marketing Challenge?

Every business encounters hurdles. Swipe through common problems our clients face, and discover the expert solutions we provide to overcome them.

Find Your Solution Today

Mapping Your Digital Growth Journey

Navigate the interconnected stages of our service process. From initial strategy to continuous optimization, we guide your brand every step of the way.

Discovery & Audit

We begin by understanding your current digital landscape, identifying opportunities and pinpointing areas for improvement.

Strategy & Planning

Based on insights, we craft a bespoke digital marketing strategy tailored to your specific goals and target audience.

Implementation & Execution

Our experts put the plan into action, meticulously managing campaigns and optimizing assets for peak performance.

Monitoring & Optimization

We continuously track performance, analyze data, and refine strategies to ensure ongoing growth and superior ROI.

Your Digital Success

The ultimate destination of our collaborative journey.

View All Our Services

FAQs

Frequently Asked Questions

What is ZabiNiazi.com?
ZabiNiazi.com is the online presence of Zabi Niazi, a data-driven Digital Marketing Consultant specializing in SEM, SEO, PPC, and Google Ads. With over 15 years of experience, Zabi helps B2B SaaS companies, startups, and enterprises maximize their ROI through strategic and hands-on digital marketing campaigns.
Where can I see your portfolio/work samples?
While specific portfolio details may be discussed during a consultation, Zabi's experience includes managing over $25M in ad spend and achieving significant ROI improvements for clients. For example, at Qualys, acquisition rates improved by 30% and marketing-influenced revenue by 27. As a freelance consultant, website optimization strategies boosted qualified traffic by 40% and increased conversion rates by 35%. Please contact Zabi directly to discuss how his experience applies to your specific needs.
Do you offer free consultations/quotes?
Yes, Zabi offers initial consultations to discuss your digital marketing needs and provide tailored solutions. Please contact him to schedule a consultation and receive a quote.
What is your experience in digital marketing?
Zabi Niazi has over 15 years of hands-on and strategic experience in designing, executing, and optimizing multi-channel demand generation campaigns. He has a proven track record of delivering measurable results for B2B SaaS companies, startups, and enterprises, including managing substantial ad budgets and significantly improving ROI.
What is your process for managing Google Ads/PPC campaigns?
Zabi's process involves a data-driven approach, from campaign setup and management to ongoing optimization. He leverages cutting-edge advertising technologies and A/B testing to ensure campaigns align with your business objectives and maximize revenue potential.
What types of clients do you work with?
Zabi primarily works with B2B SaaS companies, startups, and enterprises, providing tailored digital marketing solutions to drive their growth.
What results can I expect when working with you?
Clients can expect measurable results, including enhanced organic rankings, optimized ad spend, increased website traffic, improved conversion rates, and sustainable growth. Zabi focuses on delivering high-ROI campaigns that align with your specific business objectives.
Where are you located, and do you work with remote clients?
Zabi is based in San Francisco, but he serves clients globally, providing remote consulting services to businesses worldwide.