SEM, SEO and PPC Digital Marketing Consultant
Are you struggling to optimize your SEO, SEM, PPC, or Paid Search campaigns? I am a certified expert in Google Ads, SEO, SEM, PPC, and Google Analytics with more than 16 years of proven experience delivering laser-focused, revenue-driving digital marketing strategies that drastically improve your online presence, reduce ad spend waste, and generate scalable, measurable business growth.
Proven Expertise for B2B SaaS, eCommerce brands and Local Businesses
I help B2B SaaS, eCommerce, and local businesses outrank competitors by leveraging advanced SEO techniques, cutting-edge SEM tactics, precise PPC campaign management, and comprehensive analytics optimization fueled by AI-driven solutions. This approach attracts high-quality leads, maximizes ROI, and sustains long-term growth.
Strategic and Data-Driven Growth Process
- Conducting comprehensive audits that uncover hidden opportunities and eliminate wasted spend
- Developing tailored, data-driven marketing roadmaps meticulously aligned with your unique business objectives
- Employing continuous campaign optimization through real-time analytics to maximize conversions and advertising efficiency
Collaborate with a certified marketing consultant to align your digital spend with impactful, scalable results. Book your personalized consultation today and transform your digital marketing with confidence.
Average Performance Uplifts for New Clients
37%
Boost in Conversions
45%
Reduction in Cost Per Lead (CPL)
$15K
$15K Saved (Spam Clicks)
Core Areas of Expertise
As a seasoned digital marketing consultant with over 16 years of experience, I combine strategy, creativity, and data-driven insights to help businesses grow online. My expertise spans Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, conversion optimization, and analytics—enabling me to build integrated marketing programs that align with both short-term goals and long-term growth. I specialize in delivering measurable results for B2B SaaS marketing, e-commerce businesses, startups, and small businesses by accelerating lead generation, maximizing ROI, enhancing online visibility, and ensuring a sustainable competitive edge in today’s digital landscape.
- Performance Marketing and ROI Optimization
- Google Ads Management and PPC Lead Generation
- Technical and Local SEO Strategies
- Brand Growth and Online Visibility
- E-Commerce and B2B SaaS Digital Marketing
- Conversion Rate Optimization (CRO)
- Analytics and Data-Driven Decision Making
- Audience Targeting and Segmentation
- Marketing Automation and CRM Integration
- Multi-Channel Campaign Strategy
Product Name Consultant Services
Digital Marketing Solutions for Growth
SEO
As an SEO Consultant, I develop strategies to boost organic traffic and search rankings for local businesses to large enterprises. My expertise covers Local SEO, Technical SEO, E-commerce SEO, International SEO, and Enterprise SEO, along with Google Search Central best practices.
SEM
Dominate search results with integrated SEM Services. I combine PPC and SEO to maximize visibility and capture traffic, delivering a strong ROI. My expertise leverages tools like SEMrush for competitive insights, keyword targeting, and conversion optimization. Accelerate your market presence.
PPC
As a PPC Consultant, I create high-converting Google Ads and Bing Ads campaigns. I specialize in targeted ads, meticulous keyword research, and continuous optimization to maximize your ROI and accelerate your sales funnel. Get measurable results and efficient ad spend.
Comprehensive Digital Marketing Solutions
Delivering expert PPC consulting, SEM services, SEO strategies, E-commerce marketing, and Growth marketing solutions tailored to your unique business needs. Unlock scalable ROI optimization, maximize qualified lead generation, and build a strong, sustained online presence with personalized consulting services.
PPC, SEM, and Paid Media
Google Ads Consultant
Maximize conversions with data-driven campaign management, smart bidding, and tailored ad copy strategies. Perfect for e-commerce, SaaS, and local businesses. Learn more at Google Ads Help.Bing Ads Consultant
Reach a high-intent audience beyond Google through Microsoft Advertising. Optimize bids, refine targeting, and scale ROI with consistent analytics. Explore Microsoft Ads Docs.LinkedIn Ads Consultant
Generate B2B leads and connect with decision-makers using advanced audience segmentation, content strategy, and ROI-focused LinkedIn campaigns. Visit LinkedIn Marketing.Pinterest Ads Consultant
Inspire discovery and drive product engagement through visual storytelling. Optimize creative assets for conversion with proven audience targeting. See Pinterest Business.TikTok Ads Consultant
Capture attention fast with high-converting short-form video campaigns. Build brand reach and engagement among mobile-first audiences. Learn more at TikTok for Business.SEM Consultant
Align paid and organic strategy to increase visibility and capture demand efficiently. Gain insights from data-driven keyword research and bid optimization. Read more at Search Engine Land.Paid Search Consultant
Improve ROI through structured campaign builds, optimized ad quality, and performance-driven automation across all major ad networks. Visit Google Paid Search Guide.Paid Social Consultant
Drive awareness and conversions across social platforms like Meta, Pinterest, and LinkedIn using audience insights and creative optimization. Explore Meta Ads Resources.SEO and Organic Visibility
SEO Consultant
Boost rankings and organic visibility with customized audits, on-page SEO, and link-building strategies. Designed for long-term growth and consistent performance. Learn more from Moz SEO Guide.Enterprise SEO Consultant
Drive large-scale SEO success with multi-site optimization, data automation, and competitive SERP insights. Ideal for global and high-traffic enterprise platforms. Reference Enterprise SEO Resources.Technical SEO Consultant
Solve crawl, index, and speed challenges across your site. Implement schema markup, structured data, and performance fixes for maximum visibility. See Google SEO Guide.International SEO Consultant
Expand into global markets with multilingual SEO, hreflang optimization, and localized search strategies. Build relevance across languages and regions. Explore Ahrefs International SEO.Local SEO Consultant
Strengthen brand visibility in local searches, enhance map listings, and improve regional traffic through optimized NAP and review signals. Learn via BrightLocal SEO Hub.Google Business Profile Optimization Consultant
Maximize your Google listing with optimized categories, visuals, and structured reviews to build local authority. Reference Google Business Help.Google Maps Consultant
Improve Google Maps visibility and appear in local 3-packs with accurate data, reviews, and geographic targeting. Learn from Google Maps Platform.E-commerce and Multichannel Integration
E-commerce Advertising Consultant
Boost online sales through product feed optimization and targeted campaigns across Google Shopping, Meta Ads, and Pinterest. Tailored bidding and creative strategies ensure high ROI. More at E-commerce Overview.SEO and SEM Services Consultant
Get a complete search visibility strategy blending organic SEO with paid SEM to maximize reach. Ideal for businesses aiming to dominate SERPs with cohesive campaigns. Explore Digital Marketing Services.Conversion, Analytics, and Growth
Conversion Rate Optimization Consultant
Improve lead-to-customer conversion with CRO audits, A/B testing, and UX enhancements. Strategies focus on lifting on-page engagement and reducing drop-offs. More at ConversionXL Guide.Google Analytics Consultant
Gain actionable insights through custom dashboard setup, event tracking, and data segmentation to guide smarter marketing decisions. See Google Analytics Help.Performance Marketing Consultant
Drive measurable ROI with cross-channel advertising plans, budget allocation strategies, and continuous optimization cycles. Reference HubSpot Performance Marketing.Growth Marketing Consultant
Scale both acquisition and retention with integrated campaigns designed for long-term growth. Effective for B2B SaaS, startups, and e-commerce. Learn from Growth Tribe.ABM Consultant
Target high-value enterprise accounts through personalized, multi-channel outreach in marketing and sales alignment. Explore ABM Strategies.Demand Generation Consultant
Create predictable pipelines with inbound marketing, targeted ads, and lead nurturing workflows. Reference DemandGen Report.
Tailored Digital Marketing Solutions for Your Industry
B2B SaaS Marketing
Gain a competitive edge in the SaaS space by capturing more enterprise leads and accelerating sales with integrated digital strategies and targeted technical SEO. Our approach focuses on niche keyword optimization, conversion-driven content, and account-based marketing tailored to engage decision-makers in the B2B ecosystem. Harness advanced SEM and SEO tactics designed to nurture long sales funnels and maximize customer lifetime value with proven results. Explore our expert SEM consulting for SaaS.
E-Commerce Growth
Elevate your online store’s visibility and increase your return on ad spend with specialized eCommerce PPC campaigns and optimized product SEO. Drive targeted traffic through Google Shopping Ads, retargeted social media ads, and conversion-optimized landing pages. Our comprehensive eCommerce marketing solutions adapt to seasonal trends, product launches, and competitive marketplaces to consistently scale revenue. Learn more at eCommerce advertising consulting.
Local Business Acceleration
Dominate your regional marketplace with hyper-focused Local SEO and Google Ads tailored to capture qualified, neighborhood customers. We boost local rankings on Google Maps and regional directories, fueling foot traffic and sales for clinics, retailers, and service providers. Our location-based search and paid ad tactics deliver measurable results by targeting intent-driven local searches. Discover how our local SEO consulting can transform your business.
Growth Challenges We Help Resolve
My tailored approach engages customers at every stage of the buyer’s journey, aligning campaigns with your business goals to drive measurable performance and long-term success. Whether it’s reducing wasted ad spend, improving Quality Scores, or implementing advanced bid strategies, I ensure that every dollar of your ad budget works harder to deliver real results.
Challenge
Businesses often waste advertising spend on irrelevant or overly broad keywords, leading to clicks that do not convert and reducing ROI.
Generic keywords and poorly targeted campaigns inflate CPC and reduce profitability.
Solution
A professional PPC consultant conducts detailed keyword research, leverages negative keywords, and focuses on high-intent search terms. Regular audits and bid adjustments optimize spending efficiency.
We also implement long-tail targeting strategies to reach audiences ready to convert.
Challenge
Advertising platforms frequently update algorithms, ad formats, and targeting options. Businesses that fail to adapt risk underperforming campaigns.
Without staying current, campaigns may lose visibility or fail to leverage new features like AI bidding or automated targeting.
Solution
Our Google Ads expertise ensures campaigns remain aligned with platform changes. We monitor updates, optimize ad formats, and adjust strategies proactively.
We also advise on emerging features like Performance Max, Discovery ads, and AI-powered automation to maintain competitive advantage.
Challenge
Click fraud, bots, and competitor clicks inflate costs and distort performance data. Misleading metrics make it hard to understand true campaign effectiveness.
Solution
We use click fraud detection tools, IP exclusions, and advanced monitoring to protect your ad spend. Accurate reporting ensures informed decisions.
Challenge
Poorly designed landing pages reduce conversion rates and increase bounce rates. Slow load times, unclear messaging, and weak CTAs deter users from completing actions.
Solution
We optimize landing pages for speed, usability, and persuasive messaging. A/B testing ensures headlines, CTAs, and forms are maximized for conversions.
Challenge
Low conversion rates waste ad spend and indicate misalignment between ad messaging and landing page content.
Solution
Through PPC optimization, A/B testing, and user behavior analysis, we improve conversion rates, enhance lead quality, and increase ROI.
Challenge
Incorrect or missing tracking leads to unreliable data, making it impossible to optimize campaigns or accurately measure ROI.
Solution
We implement Google Analytics and tag management solutions, ensuring reliable conversion tracking and cross-platform analytics for accurate optimization.
Challenge
Budgets are often misallocated to low-performing campaigns, reducing efficiency and increasing CPA.
Solution
We analyze performance data, reallocate budgets to high-converting campaigns, and forecast seasonal trends for efficient spend allocation.
Challenge
High cost per acquisition (CPA) reduces profitability, particularly in competitive industries or B2B markets.
Solution
We optimize bidding strategies, improve ad relevance, and use AI-powered automated bidding to maintain lower CPA while maximizing conversions.
Challenge
Marketing campaigns often fail to deliver measurable ROI, leaving businesses unsure of revenue impact.
Solution
We define KPIs, track conversions, and analyze campaigns using data-driven insights to reallocate spend for optimal ROI.
Challenge
Poor audience targeting wastes ad spend on irrelevant users and reduces campaign effectiveness.
Solution
We refine audience targeting using demographics, behavior, intent, and custom segments. Retargeting and lookalike campaigns improve lead quality and conversion rates.
Challenge
Ad fatigue occurs when audiences repeatedly see the same creatives, leading to declining CTR and engagement.
Solution
We refresh creatives, rotate ad copy, and implement dynamic ads to maintain audience interest and performance.
Challenge
Competitors impact visibility, CPC, and CTR, making it harder to achieve conversions without proper insights.
Solution
We conduct competitor research, analyze keyword gaps, and create differentiated campaigns. Strategies include auction insights, competitor benchmarking, and unique creative messaging to outperform competitors.
Why Hire Us and What Sets Us Apart?
Partnering with Zabi Niazi means working directly with a trusted SEO consultant and PPC consultant who has helped businesses achieve measurable results in both organic search (SEO) and paid search (SEM + PPC). My goal is simple: increase your visibility, drive qualified leads, and maximize ROI through integrated digital strategies.
Why it matters: Search engines and ad platforms evolve rapidly — Google updates, privacy-driven tracking changes, and new ad formats on Meta and Google can change campaign performance overnight. Continuous innovation ensures campaigns remain efficient, scalable, and aligned with buyer intent.
What I do: I monitor algorithm updates and ad platform releases, test new ad formats (Responsive Search Ads, Performance Max), and refine bidding strategies to protect and grow conversion volume while controlling CPA. I pair PPC experiments with SEO tests (content hubs, structured data) to create durable traffic sources.
Practical steps: run small controlled experiments, adopt automated bidding where it helps (Target CPA/ROAS), and maintain a roadmap for landing page improvements. Combine insights from analytics (GA4) with search console signals to adapt content and bids in real time.
Learn more: Google Ads consultant services · SEO consulting · Google Ads optimization guide.
San Francisco Bay Area – Digital Marketing Consultant
Looking for a digital marketing consultant in San Francisco or the Bay Area who knows how to scale businesses in today’s competitive markets? I partner with SaaS startups, eCommerce brands, and local companies throughout San Francisco, Silicon Valley, Oakland, San Jose, and beyond, helping them achieve measurable growth through tailored SEO, SEM, and PPC consulting.
Whether you need a Bay Area SEO consultant to improve organic rankings, a San Francisco PPC consultant to optimize your advertising spend, or a local Google Ads strategist to capture more qualified leads, I deliver custom strategies that maximize ROI.
San Francisco Digital Marketing Consultant
Looking to boost your online presence and attract more customers in the competitive Bay Area market? I specialize in creating powerful digital marketing strategies that deliver real results. From local startups to established enterprises, I help businesses like yours stand out and grow.
Serving Local + Remote Clients
I work with businesses across the Bay Area and also provide remote consulting services worldwide. Whether you’re local or global, you’ll receive data-driven, personalized strategies to accelerate digital growth.
Remote clients nationwide and internationally
Offering the same high-quality digital marketing services anywhere in the U.S. or worldwide.
Local SEO and PPC Services for Businesses in San Francisco
Your business needs to be visible where your customers are searching. I provide comprehensive Local SEO and PPC (Pay-Per-Click) services tailored specifically for San Francisco and the wider Bay Area. This means more foot traffic, more phone calls, and more conversions for your business. My services are designed to get you found by local customers actively looking for your products or services.
Serving Silicon Valley Bay Area
While based in the heart of the Bay Area, my expertise extends to all major cities and communities. Whether you’re in the tech hub of Silicon Valley, the vibrant city of Oakland, or the bustling market of San Jose, I have the local knowledge to help you succeed. I understand the unique dynamics of each local market, ensuring your campaigns are always relevant and effective.