3 Strategies Help Seasonality Planning
Zabi Niazi January 25, 2023
Seasonality Planning Strategies During seasonal times, it’s important to focus on campaign efficiency while also
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What is Search Engine Marketing?
Search Engine Marketing – or SEM involves the promotion of websites by increasing their visibility in search engines results pages primarily through paid advertising.
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Google Ads is Google’s tool that allows advertisers promote website visibility across Google networks including Google.com.
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Google Ads does not have a minimum or max budget number. You can launch a new campaign by having a low budget of as much as $50 or you can have a budget in the millions.
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Actionable Strategies – Increase Backlinks
Zabi Niazi January 18, 2023
Backlinks also known as one-way links or Inbound Links are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page.
One strategy to increase the chances of showing Google page 1 or higher rankings is to increase the number of backlinks from credible and authoritative sites.
Structured Data and Schema Markup
Zabi Niazi January 16, 2023
In this blog, I’ll share what structured data is, how it’s useful for both Google and you, how to get started using it, and some best practices if you already do.
What is SEM?
SEM stands for Search Engine Marketing and includes auction-based keywords (different advertisers bid) on search engine result pages (SERPs).
Search Engine Marketing (SEM) is the process of gaining website traffic by purchasing ads on search engines. Google, Yahoo, Bing and more…
What is the difference between SEO & SEM?
SEO is using techniques to show up “without cost” on Google.com whereas, SEM is paid ads – through which one can show on Google page 1.
What is PPC?
PPC stands for Pay Per click marketing. Pay Per Click is the opposite of Display marketing. PPC – you only pay when the ad is clicked. Whereas, Display ads – you pay even when no one clicks.
How is SEM different from PPC?
SEM is referred to paid ads on Search Engines whereas Pay Per Click (PPC) is referred to both search engines & paid ads on other networks such as Quora or Facebook or Twitter.
What are the top 5 SEM Channels?
Google Ads
Bing/Yahoo Ads
Quora Ads
Medium.com Ads
And more…