SEM Consultant - Certified with Google and Microsoft
Helping Businesses Get Results that Matter
Google Ads makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer.
Over 12 years of hands-on execution expertise and managed +$25 Million in ad spending enable optimize your Google Ads account and maintain a +8 Quality score. A +8 Quality score means we are getting a 40% CPC discount.
A + 8 Quality score also indicates that Google finds the Ads optimized for the keywords and Ads optimized with the landing pages providing a seamless experience and creating value for customers by enabling take action such as filling out forms, downloading a white paper, reaching out to Customer Support, engaging with Chatbots or providing feedback filling out surveys.
Work With a Dedicated SEM Consulting Agency
With Google Ads & Bing Ads, I can help you reach more relevant customers within your budget. Plus, Google’s smart technology will help you improve ads over time to get more of the results that matter to your business. You can find a consultant on Fiverr or on LinkedIn, but the service get working with me is second to none.
What is Search Engine Marketing?
Search Engine Marketing – or SEM involves the promotion of websites by increasing their visibility in search engines results pages primarily through paid advertising.
Google Ads & Bing Ads Accounts Management
Google Ads is Google’s tool that allows advertisers promote website visibility across Google networks including Google.com.
Bing Ads is Microsoft’s tool that allows advertisers promote website visibility on Bing.com and Yahoo.com.
Achieve your marketing objectives today
Discover the right solutions for your marketing objective
Show up when people search for what you offer
Google is the leading search engine dominating the search market over a decade. Google.com is where search people search for what to do, what to buy and places to g0. Your Business Ads can appear on Google at the very moment someone is looking for products or services like yours. Whether Mobile or Desktop, a well timed ad can turn people into valuable customers.
What is the minimum budget to launch Google search campaigns?
Google Ads does not have a minimum or max budget number. You can launch a new campaign by having a low budget of as much as $50 or you can have a budget in the millions.
Get the most of your Marketing Budget
Managed over $25 million Ad Spend working with Startups and Enterprise +12 years of experience
Holistic Approach
How SEM support brings value by looking at the overall demand-gen acquisition strategy
Unique Approach
Approach build as a result of reviewing competitors and what worked in the past
Achieve Business Goals by Reaching Target Audience Across the Google Network.
Your position in the results depends on a number of factors such as your maximum bid limit, the competitiveness of your keywords, the number of competitors, quality scores, and so on. Generally, the higher your ads are, the more traffic you will get and the more conversions you’re likely to get. So, being in the top positions has a lot of benefits although it can get expensive if you overbid.
SEM Audit Services
Prior to managing and optimizing Google Ads account, Bing Ads Account, LinkedIn Ads, Facebook Ads, Apple Search Ads or Amazon Ads, we first conduct a complete SEM and PPC accounts audit and SWOT analysis to identify low-hanging fruits that could be fixed fast and have quick gains, identify areas of opportunities and how and where stand in the competition.
Later the account management and Account optimization strategies are developed based on learnings from Auditing the Accounts and SWOT Analysis. One of the goals we aim for is to start from the point where left working with the previous company or consultant you were working with. Audit areas and categories are listed below.
- Account Structure
- Campaign Bidding Strategies
- Quality Scores
- Review Search Terms and Negative Keywords List
- Landing Pages
- Ad Copies / Media Assets
- Conversion Tracking
Manage Ad Spending as per SEM/PPC Strategy and Budget
- Paid Search, SEM, or PPC
- Paid Social Including, Quora, Reddit, and more…
- Press Media (PR)
- Content Syndication Programs
- In-person or Virtual Events
Local SEM Consultant
Be identified as Local in the city your business is located or internationally known by the country your business is located. An international player in the market. Part of the strategy for achieving local presence or worldwide recognition is by Submitting or registering your business in the;
- Local Business Directories
- Local Search Listings
- Apple Maps
- Google Maps
- Online Business Directory Database and Sites
- Many more…
Enterprise Search Engine Marketing Consultant
- Keyword Research
- Extensive Content Creation
- Stronger Emphasis on Search Engine; SEM and SEO, Technical Optimization
- Simplifying Site Architecture
- Sitemap Creation and Management
- And more…
FAQ
What is Google Ads?
Google Ads, formerly known as Google AdWords, is an advertising service by Google for businesses that want to display ads on Google search results and its advertising network.
What is a Text Ad?
A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.
What does an SEM Consultant do?
SEM Consultant is part of the Demand Generation team responsbile for managing Google Ads and Bing Ads account.
Using the tool ensure that business ads show on Google when someone search relevant business keywords. For example, if your business a flower shop. The keywords would be “Fresh Tulip flowers shop near me” .
In addition, to optimizing keywords and Ads, SEM consultant is also responsible for managing Google Ads account budgets and spend. Optimizing Bids, CPC, and CPA’s. Also, ensuring Finance pays Google invoices on time.
What is SEM?
SEM stands for Search Engine Marketing and includes auction-based keywords (different advertisers bid) on search engine result pages (SERPs).
Search Engine Marketing (SEM) is the process of gaining website traffic by purchasing ads on search engines. Google, Yahoo, Bing and more…
What is SEO?
SEO describes the work you can do to try to improve how often your website shows up when someone types a search query into Google or another search engine. You’re probably eager to understand how you can improve how often your website shows up in the search results.
What is the difference between SEO & SEM?
SEO is using techniques to show up “without cost” on Google.com whereas, SEM is paid ads – through which one can show on Google page 1.
What is PPC?
PPC stands for Pay Per click marketing. Pay Per Click is the opposite of Display marketing. PPC – you only pay when the ad is clicked. Whereas, Display ads – you pay even when no one clicks.
How is SEM different from PPC?
SEM is referred to paid ads on Search Engines whereas Pay Per Click (PPC) is referred to both search engines & paid ads on other networks such as Quora or Facebook or Twitter.
What are the top 5 SEM Channels?
Google Ads
Bing/Yahoo Ads
Quora Ads
Medium.com Ads
And more…
What's the benefit of search ads?
Well, they help businesses just like yours stand out within the search results and get noticed by the people who are searching. So if your business can provide digital marketing services and fulfill customer needs, this is where you want to show up.