About

I’m a laser-focused, data-driven digital marketing executive with over 16 years of proven success in demand generation, growth marketing, and full-funnel performance strategies tied to revenue-driving KPIs. My background spans B2B SaaS, e-commerce, and global enterprise organizations, where I’ve built and scaled integrated programs across paid media, ABM, SEO/SEM, and marketing automation. My work consistently delivers transformative growth strategies that accelerate pipeline, drive measurable revenue impact, and maximize long-term customer value.

I specialize in turning complex data into actionable strategies that optimize acquisition, increase ROI, and fuel sustainable business growth. By leveraging advanced analytics, marketing technologies, and automation, I deliver custom, innovative solutions for each client that streamline operations, unlock scalability, and generate measurable results. Whether building go-to-market strategies, scaling ABM programs, or optimizing demand-generation campaigns, I execute AI-driven, scalable solutions with seamless multi-platform strategies that nurture prospects, deepen engagement, and align marketing tightly with sales and overall business objectives.

With expertise in Google Ads, SEM, SEO, and PPC, I have successfully managed and optimized over $25 million in ad spend, achieving industry-leading Quality Scores and multi-channel ROI. Highlights include leading a $2.4M quarterly budget at Qualys, delivering a 30% lift in acquisition rates and a 27% increase in marketing-influenced revenue, as well as driving a 40% surge in qualified traffic and a 35% boost in conversions through website optimizations as a freelance consultant.

What truly differentiates me is a proactive approach to creating new marketing angles, blending data-driven decision-making with cross-functional collaboration to deliver measurable business outcomes. From Fortune 500 enterprises to high-growth startups, I’ve refined the ability to design and scale marketing engines that both capture immediate demand and establish long-term market leadership.

My core strengths include scalable growth strategies, AI-powered campaign optimization, transparent reporting with actionable insights, and hyper-targeted campaigns relentlessly focused on ROI. Leveraging strategic keyword research aligned with user intent, I execute omnichannel programs across local, national, and international markets—providing seamless end-to-end experiences that guide prospects through every stage of their journey and convert visitors into loyal customers.

By partnering with me, companies gain access to cutting-edge, revenue-first marketing programs that are laser-focused on maximizing revenue impact, driving transformative growth, and delivering long-term competitive advantage—whether by optimizing existing initiatives or designing entirely new strategies built for scale.

I’m a data-driven digital marketing leader with over 16 years of experience specializing in demand generation, growth marketing, and full-funnel performance strategies. My background spans B2B SaaS, e-commerce, and enterprise organizations, where I’ve built and scaled integrated programs across paid media, ABM, SEO/SEM, and marketing automation. My work consistently focuses on driving pipeline growth, accelerating revenue, and maximizing long-term customer value.

I excel at translating data into actionable strategies that maximize ROI, optimize customer acquisition, and fuel business growth. By leveraging advanced analytics, marketing technologies, and automation platforms, I help businesses streamline operations, scale efficiently, and achieve sustainable success. Whether it’s developing go-to-market strategies, scaling ABM programs, or optimizing multi-channel campaigns, I deliver high-impact initiatives that effectively nurture prospects and drive engagement across the full customer lifecycle, while ensuring tight alignment with sales and business goals.

With a focus on Google Ads, SEM, SEO, and PPC, I’ve managed over $25 million in ad spend, achieving consistently high Quality Scores and delivering strong ROI for B2B SaaS, startups, and enterprises. Key results include leading a $2.4 million quarterly budget at Qualys with a 30% increase in acquisition rates and 27% growth in marketing-influenced revenue, as well as driving a 40% rise in qualified traffic and a 35% lift in conversion rates through website optimizations as a freelance consultant.

What sets me apart is the blend of data-driven decision-making with effective cross-functional collaboration to generate measurable business impact. My experience with Fortune 500 companies has honed my ability to scale demand generation programs and execute multi-channel campaigns that deliver long-term growth. Based in San Francisco, I serve a global client base, increasing visibility, targeting the right audiences, and generating high-quality leads through tailored strategies that improve organic rankings and optimize paid media investment.

My core strengths include scalable growth strategies, transparent reporting with data-driven insights, real-time tracking and continuous optimization, hyper-targeted campaigns focused on ROI, strategic keyword research aligned with user intent, and SEO spanning local to international markets.

I provide end-to-end marketing solutions that guide customers seamlessly through each stage of their journey, converting visitors into loyal clients while aligning campaigns with business objectives. From setup to ongoing management and optimization, I enable organizations to focus on growth while maximizing their marketing performance.

By partnering with me, companies access cutting-edge marketing technologies and proven strategies that drive measurable and lasting success, whether refining existing campaigns or designing new approaches to maximize revenue and secure market leadership.

I’m a data-driven digital marketing leader with 16+ years specializing in demand generation, growth marketing, and full-funnel performance across B2B SaaS, e-commerce, and enterprise. I’ve built and scaled integrated programs across paid media, ABM, SEO/SEM, and marketing automation, consistently driving pipeline growth, revenue acceleration, and customer value.

I translate data into actionable strategies that maximize ROI and customer acquisition by leveraging advanced analytics and marketing technologies. I’ve managed over $25 million in ad spend, delivering high-ROI campaigns and scalable growth for startups and enterprises alike.

What sets me apart is combining data-driven insights with collaborative execution to generate measurable impact. I provide end-to-end solutions that engage prospects throughout their journey and align marketing tightly with sales and business goals, enabling sustainable revenue growth.

Full Version (about 1.5–2 minutes)

I’m a data-driven digital marketing leader with over 16 years of experience specializing in demand generation, growth marketing, and full-funnel performance strategies. My background spans B2B SaaS, e-commerce, and enterprise organizations, where I’ve built and scaled integrated programs across paid media, ABM, SEO/SEM, and marketing automation. My work consistently focuses on driving pipeline growth, accelerating revenue, and maximizing long-term customer value.

I excel at translating data into actionable strategies that maximize ROI, optimize customer acquisition, and fuel business growth. By leveraging advanced analytics, marketing technologies, and automation platforms, I help businesses streamline operations, scale efficiently, and achieve sustainable success. Whether it’s developing go-to-market strategies, scaling ABM programs, or optimizing multi-channel campaigns, I deliver high-impact initiatives that effectively nurture prospects and drive engagement across the full customer lifecycle, while ensuring tight alignment with sales and business goals.

With a focus on Google Ads, SEM, SEO, and PPC, I’ve managed over $25 million in ad spend, achieving consistently high Quality Scores and delivering strong ROI for B2B SaaS, startups, and enterprises. Key results include leading a $2.4 million quarterly budget at Qualys with a 30% increase in acquisition rates and 27% growth in marketing-influenced revenue, as well as driving a 40% rise in qualified traffic and a 35% lift in conversion rates through website optimizations as a freelance consultant.

What sets me apart is the blend of data-driven decision-making with effective cross-functional collaboration to generate measurable business impact. My experience with Fortune 500 companies has honed my ability to scale demand generation programs and execute multi-channel campaigns that deliver long-term growth. Based in San Francisco, I serve a global client base, increasing visibility, targeting the right audiences, and generating high-quality leads through tailored strategies that improve organic rankings and optimize paid media investment.

My core strengths include scalable growth strategies, transparent reporting with data-driven insights, real-time tracking and continuous optimization, hyper-targeted campaigns focused on ROI, strategic keyword research aligned with user intent, and SEO spanning local to international markets.

I provide end-to-end marketing solutions that guide customers seamlessly through each stage of their journey, converting visitors into loyal clients while aligning campaigns with business objectives. From setup to ongoing management and optimization, I enable organizations to focus on growth while maximizing their marketing performance.

By partnering with me, companies access cutting-edge marketing technologies and proven strategies that drive measurable and lasting success, whether refining existing campaigns or designing new approaches to maximize revenue and secure market leadership.

Concise Version (about 45–60 seconds)

I’m a data-driven digital marketing leader with 16+ years of experience specializing in demand generation, growth marketing, and full-funnel strategies across B2B SaaS, e-commerce, and enterprise sectors. I’ve built and scaled integrated campaigns in paid media, ABM, SEO/SEM, and marketing automation that consistently drive pipeline growth and revenue acceleration.

By leveraging data analytics and advanced marketing technologies, I develop actionable strategies that maximize ROI and optimize customer acquisition. I’ve managed over $25 million in ad spend, achieving strong ROI and scalable growth for startups and enterprises.

What sets me apart is my ability to blend data-driven insights with collaborative execution to deliver measurable impact. I create end-to-end marketing solutions that engage customers at every stage and align marketing tightly with sales and business goals, enabling sustainable growth.

Tell me about your experience with demand generation or paid media.
I bring over 16 years of experience in demand generation and paid media, primarily across B2B SaaS, e-commerce, and enterprise environments. I’ve built and scaled integrated programs encompassing paid media, ABM, SEO/SEM, and marketing automation. I’ve managed over $25 million in ad spend, focusing on platforms like Google Ads, SEM, and PPC. My campaigns consistently deliver high ROI by leveraging data-driven insights, precise targeting, and continuous optimization to drive pipeline growth, revenue acceleration, and long-term customer value.

How do you use data to drive marketing strategy?
Data is foundational to my marketing strategy. I translate analytics into actionable insights that maximize ROI and optimize customer acquisition. By leveraging advanced marketing technologies, automation platforms, and real-time performance tracking, I identify high-impact opportunities and iterate campaigns to improve efficiency continuously. This data-driven approach ensures that every campaign aligns tightly with sales goals and overall business objectives, enabling measurable and sustainable growth.

Describe a successful campaign or project you led.
At Qualys, I managed a $2.4 million quarterly paid media budget, where I improved acquisition rates by 30% and increased marketing-influenced revenue by 27%. This success stemmed from optimizing channel mix, targeting, and creative testing, combined with close collaboration with sales teams to ensure lead quality. Additionally, as a freelance consultant, I implemented scalable website optimizations based on A/B testing and data insights, resulting in a 40% increase in qualified traffic and a 35% boost in conversion rates, significantly enhancing client pipeline and revenue.

What differentiates you from other candidates?
What sets me apart is my unique blend of deep data-driven expertise and cross-functional collaboration skills. I have hands-on experience managing large-scale demand generation programs and executing multi-channel campaigns with measurable business impact. My ability to align marketing tightly with sales, coupled with my experience working with Fortune 500 companies and startups, allows me to scale high-performing initiatives that deliver sustainable long-term growth. Additionally, my proactive use of advanced analytics and marketing automation consistently drives optimized campaign performance.

How do you collaborate with sales and other teams?
Collaboration with sales is critical in my approach. I ensure marketing efforts are tightly aligned with sales objectives by establishing clear communication channels, sharing performance insights, and jointly refining lead qualification criteria. This partnership helps optimize lead nurturing and pipeline velocity. I also work cross-functionally with product, analytics, and creative teams to develop integrated campaigns that address customer pain points throughout the journey, ensuring a seamless and consistent experience.

How do you measure and optimize campaign performance?
I measure campaign performance using a combination of KPI tracking—such as acquisition rates, conversion rates, pipeline contribution, and ROI—and real-time analytics dashboards. Continuous optimization is driven by data: I conduct A/B testing on creatives and landing pages, adjust targeting strategies based on performance, and allocate budget dynamically toward higher-performing channels. Transparent reporting with data-driven insights enables stakeholders to understand results and supports informed decision-making for ongoing improvements.