I’m Zabi Niazi, a data-driven digital marketing and demand generation consultant with over 15 years of experience executing and optimizing full-funnel campaigns across SEM, SEO, PPC, Google Ads, and LinkedIn Ads driving pipeline growth, improving acquisition efficiency, and increasing revenue for B2B SaaS companies, startups, and enterprise brands.

Expert Google Ads Consulting Specialist - Zabi Niazi - Bay Area SF

What sets me apart is my ability to both lead and execute. I take full ownership of the campaign lifecycle—from strategy and launch to reporting and ongoing optimization. With a deep understanding of what drives performance, I’ve consistently helped companies outperform competitors by achieving greater results with smarter, more efficient spend. My programs are built on data, aligned with business objectives, and designed for scalable, repeatable success. I combine analytical rigor with cross-functional collaboration to consistently improve pipeline quality, conversion rates, and revenue velocity.

At Ibabay Labs, I led a team of seven, overseeing strategy, execution, and budget management while optimizing spend to maximize ROI. At Qualys, I managed a $2.4M quarterly media budget, increasing acquisition by 30% and boosting marketing-influenced revenue by 27%. In a consulting engagement, I developed and implemented a conversion rate optimization (CRO) strategy that increased qualified traffic by 40% and lifted conversions by 35%. At a high-growth SaaS startup, I rebuilt the paid search and SEO programs from the ground up, resulting in a 3x increase in pipeline contribution within a single quarter.

I bring a deep understanding of complex B2B buyer journeys and a passion for leveraging data to guide multi-channel decision-making. I specialize in results-oriented strategies that improve pipeline quality, optimize ad spend, and drive sustainable growth across both paid and organic channels. Whether it’s SEM, SEO, PPC, or LinkedIn Ads, I develop full-funnel campaigns that align with business objectives and turn traffic into high-converting, loyal customers.

From initial strategy through execution, reporting, and ongoing optimization, I handle every aspect of digital marketing with precision—freeing teams to focus on what they do best. I thrive in fast-paced, performance-driven environments where strategy meets execution, and I’m energized by turning challenges into growth opportunities. I combine analytical rigor with hands-on execution to deliver measurable, scalable results.

If you hire me, you’re partnering with an expert who not only maximizes revenue potential through data-driven marketing but also positions your brand for long-term success.

Intro

I’m Zabi Niazi, a data-driven Digital Marketing Consultant with 16+ years of hands-on and strategic experience in designing, executing, and optimizing multi-channel demand generation campaigns across SEM, SEO, PPC, Google Ads, social media, and email marketing.

I specialize in translating data into actionable strategies that maximize ROI, exceed sales goals, and accelerate business growth. By leveraging cutting-edge marketing technologies and data-driven insights, I help businesses enhance marketing performance and drive sustainable success. Whether you need campaign setup, ongoing management, or strategic consulting, I develop high-performing campaigns that engage and nurture prospects at every stage of the customer journey while ensuring your marketing efforts align with business objectives.

Expertise in High-Performance Paid Media & SEO

With a focus on Google Ads, SEM, SEO, and PPC, I have successfully managed over $25M in ad spend, achieving Quality Scores above 9 and delivering high-ROI campaigns for B2B SaaS companies, startups, and enterprises. My expertise extends to optimizing organic rankings, ad spend efficiency, and customer acquisition strategies, ensuring sustainable growth for my clients.

Proven Success in Driving Growth

Throughout my career, I’ve led integrated campaigns that have significantly increased pipeline coverage, revenue, and lead quality. Key successes include:

At Qualys – Managed a $2.4M quarterly budget, improving acquisition rates by 30% and increasing marketing-influenced revenue by 27%.
As a freelance B2B SaaS consultant – Implemented scalable website optimizations, resulting in a 40% increase in qualified traffic and a 35% boost in conversion rates through data-driven insights and A/B testing.

What Sets Me Apart

What differentiates me is my ability to blend data-driven decision-making with cross-functional collaboration to drive measurable business impact. My hands-on experience with Fortune 500 companies has honed my expertise in scaling demand generation initiatives and executing high-performing, multi-channel campaigns that drive long-term, sustainable growth.

Based in San Francisco, I serve clients globally, helping them boost visibility, attract targeted traffic, and generate high-quality leads. My customized solutions enhance organic rankings, optimize ad spend, and maximize revenue potential.

Why Work with Me for Google Ads, SEM, PPC & SEO?

✔ Scalable Strategies for Sustainable Growth
✔ Transparent Reporting & Data-Driven Decisions
✔ Real-Time Performance Tracking & Optimization
✔ Hyper-Targeted Campaigns for Maximum ROI
✔ Strategic Keyword Research & Intent-Based Targeting
✔ Local, National & International SEO for Maximum Reach
✔ Performance Marketing with Measurable Results

I develop tailored marketing solutions that engage customers at every stage of their journey, turning visitors into loyal customers while ensuring campaigns align with business objectives. From campaign setup to ongoing management and optimization, I handle every aspect of digital marketing strategy, allowing businesses to focus on growth while I maximize their digital marketing performance.

By partnering with me, you gain access to advanced advertising technologies and data-driven marketing strategies that drive measurable results. Whether optimizing existing campaigns or building new strategies from the ground up, I ensure your brand maximizes revenue potential while positioning itself for long-term success.

Your Digital Growth Blueprint

Navigate the pathways to online success. Our specialized services are meticulously designed to elevate your brand, drive targeted traffic, and convert visitors into loyal customers.

Your Growth

Organic & SEO Growth

Build a strong foundation for sustainable online visibility. Our strategies focus on connecting you with your audience naturally through search engines.

Paid Media Acceleration

Achieve immediate impact and targeted reach. Our paid advertising campaigns are optimized for maximum ROI across diverse digital platforms.

Google Ads (Adwords) Account Audit

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Specializing in Results-Oriented Marketing Strategies

I specialize in strategies that enhance organic rankings, optimize ad spend, and drive sustainable growth. My tailored marketing solutions engage customers at every stage of their journey, transforming visitors into loyal customers while aligning campaigns with your business objectives. From campaign setup to ongoing management and optimization, I manage every aspect of your digital marketing efforts, allowing you to focus on what you do best.

Partnering with me means working with an expert who leverages cutting-edge advertising technologies to maximize your brand’s revenue potential while positioning it for long-term success.Achieve measurable success with Zabi Niazi’s tailored digital marketing strategies. Whether you’re a B2B SaaS company, a startup, or an established enterprise, his expertise ensures solutions designed to exceed your expectations.

Mission

To empower businesses by achieving SEM and SEO growth goals through data-driven and results-oriented campaigns.

Vision

To become the go-to provider of SEM and SEO consulting services for businesses of all sizes.

Why Work with Zabi?

Partnered with 50+ businesses worldwide since 2009

Over 15 years of expertise in SEM and SEO campaign management
Proven ability to align strategies with business goals
Experience leading high-performing growth teams
Data-driven, results-oriented approach
Track record of improving search engine rankings and ROI in paid media campaigns
Commitment to transparency, trust, and integrity with clients and partners

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