Google Ads Consultant

Information graphic or text outlining various Google Ads campaign types explained by Google Ads consultant Zabi Niazi.

Stop Wasting Ad Spend and Start Seeing Real Growth.

I’m a Google Ads expert and certified consultant, delivering tailored strategies for high-quality leads and revenue growth.

Are you pouring your hard-earned budget into Google Ads, only to be plagued by low-quality leads, sky-high cost-per-clicks CPCs eating away at your profits, or the frustrating feeling that you’re targeting the wrong audience? Perhaps you’re even struggling to launch campaigns or feel overwhelmed by keyword research, bidding strategies, and algorithm changes. Many business owners like you – whether in B2B marketing, B2C advertising, the SaaS industry, or local service businesses – face these challenges, watching their ad spend disappear without delivering profitable growth. Understanding CPA is crucial.

Imagine Google Ads campaigns that consistently deliver a strong ROI, lower your customer acquisition cost, and fuel sustainable growth for your business. That’s the power of strategic, expert management. As your Google Ads specialist, I don’t just manage your ads; I become an extension of your team, deeply understanding your business goals and crafting data-driven strategies that deliver measurable results.

Table of Contents

Drive Conversions with Expert Google Ads Management

Discover how our tailored Google Ads strategies can boost your return on investment, precisely target your ideal customers, and provide actionable insights for sustained business growth.

Unlock your business potential with our comprehensive suite of Google Ads solutions, designed to drive growth and maximize your return on investment.

In today’s competitive digital landscape, a successful Google Ads campaign is crucial for generating leads, sales, and brand visibility. But navigating the complexities of campaign setup, ongoing management, and continuous optimization can be daunting. As your dedicated Google Ads Campaign Setup, Manage and Optimization Consultant, we empower businesses like yours to achieve maximum ROI, eliminate wasteful spending, and drive measurable growth.

Google Ads Campaign Setup, Manage, and Optimization Consultant

Google Ads Campaign Setup Services

Google Ads Account Setup

Comprehensive account setup that aligns with your business goals, industry standards, and target audience.

  • Keyword research and selection
  • Campaign structuring and hierarchy
  • Conversion tracking setup
  • Budget and bidding strategy

Ongoing Campaign Management

Active monitoring and optimization to ensure campaigns perform at peak efficiency.

  • Performance analysis and reporting
  • Bid adjustments and budget reallocation
  • A/B testing of ad creatives
  • Negative keyword management

Campaign Optimization

Refining your campaigns to increase conversions, reduce cost per acquisition, and improve Quality Score.

  • Search term analysis
  • Landing page recommendations
  • Quality Score improvement
  • Competitor benchmarking

Why Choose Our Google Ads Consultant Services?

With years of hands-on experience managing millions in Google Ads spend, we bring data-driven insights and proven strategies to your campaigns. Our approach is transparent, proactive, and tailored to your unique business needs.

We are committed to maximizing your advertising budget, continually testing and iterating campaigns to ensure sustained growth and profitability.

Google Ads Strategy and Optimization

Our Google Ads Campaign Setup and Optimization Process

1

Discovery and Research

Understanding your business, audience, and objectives to develop a tailored campaign strategy.

2

Campaign Setup

Building structured campaigns with targeted ad groups, keywords, and tracking mechanisms.

3

Launch and Monitoring

Launching the campaign and continuously monitoring performance to identify quick wins.

4

Optimization and Reporting

Regular optimization cycles combined with detailed reporting and insights for ongoing improvement.

Our Core Optimization Pillars

📊

Improve Quality Score

Our strategic approach focuses on boosting ad relevance, click-through rates (CTR), and landing page experience. The result? A significantly higher Quality Score, leading to lower CPCs and improved campaign efficiency.

  • Reduced Cost Per Click (CPC)
  • Improved Ad Positions
  • Increased Ad Visibility
  • Enhanced Campaign Performance
📢

Capture Impression Share

We strategically optimize your bids and budget to ensure your ads are seen by the right people at the right time. Increase your visibility among your target audience and capture a larger share of potential impressions.

  • Increased Brand Exposure
  • Higher Ad Visibility
  • More Qualified Traffic
  • Competitive Advantage
💸

Cut Wasted Spend

Say goodbye to inefficient ad spending. We rigorously implement negative keywords and perform ongoing, granular adjustments to your campaigns. This meticulous approach helps you reduce waste and significantly increase your return on investment (ROI).

  • Higher Return on Ad Spend (ROAS)
  • Optimized Budget Allocation
  • Elimination of Irrelevant Clicks
  • Improved Campaign Profitability
⚙️

Real-time Optimization

Your campaigns are never static. We provide continuous monitoring and adjustment to adapt to market changes, competitor activity, and evolving user behavior. This ensures your campaigns remain efficient and consistently results-driven.

  • Proactive Performance Management
  • Adaptability to Market Shifts
  • Sustained Campaign Efficiency
  • Consistent Achievement of Goals

Simple Path to Your Google Ads Revenue Growth

🔍

1. Discovery & Audit

We perform a deep dive into your current campaigns and market landscape.

📈

2. Strategy & Planning

Develop a tailored Google Ads strategy aligned with your business objectives.

🛠️

3. Implementation & Optimization

Execute and continuously refine campaigns for maximum performance.

📊

4. Reporting & Growth

Transparent reporting with ongoing insights and recommendations for scaling.

Our Approach to High-Converting Google Ads Pages

Keyword Integration

To effectively target your audience and improve your Google Ads Quality Score, strategic keyword integration is crucial. Here’s how to do it:

  • Headline (H1): Your primary headline should include your main keyword. For example, “Maximize Your ROI with Expert Google Ads Management.”
  • Subheadings (H2, H3): Use variations of your main keyword and related keywords in subheadings. Examples: “Benefits of Professional Google Ads Services” or “Our Proven Google Ads Strategy.”
  • Body Copy: Naturally weave keywords into your page content. Focus on providing valuable information while including terms like “Google Ads campaigns,” “PPC management,” and “conversion optimization.”
  • Call to Actions (CTAs): Incorporate keywords in your CTAs. Instead of “Submit,” use “Get Your Free Google Ads Audit” or “Start Your Google Ads Campaign Today.”
  • Image Alt Text: Describe your images using relevant keywords. For an image of a Google Ads dashboard, use “Google Ads campaign performance dashboard.”

Example:

“Our team specializes in creating and managing high-performing Google Ads campaigns that drive real results. We focus on optimizing your PPC management strategy to ensure you get the best possible return on your investment. Contact us today for a free consultation and let us show you how our Google Ads services can transform your business.”

High-Quality, Relevant Content

Creating high-quality, relevant content is essential for both user experience and Google Ads success. Your landing page should:

  • Address User Needs: Clearly and directly address the searcher’s intent. If they searched for “eCommerce Google Ads management,” your page should focus on that specific service.
  • Provide Value: Offer valuable information, insights, or resources related to your offer. This could include blog posts, case studies, or downloadable guides.
  • Be Clear and Concise: Use clear, concise language and avoid jargon. Make it easy for visitors to quickly understand your message.
  • Be Well-Structured: Use headings, subheadings, bullet points, and visuals to break up the text and improve readability.
  • Match Ad Message: Ensure your landing page content aligns with the message of your Google Ad. This creates a seamless user experience and improves conversion rates.

Example:

“We understand that managing Google Ads for an eCommerce business can be complex. That’s why we provide tailored solutions to help you increase your online sales, improve your product visibility, and maximize your advertising budget. Our team of experts will work with you to develop a winning strategy that drives results.”

Compelling Headlines and Subheadings

Your headlines and subheadings are the first things visitors see, so they need to be compelling and informative. Here’s how to make them effective:

  • Use Strong Keywords: Include your target keywords to improve SEO and relevance.
  • Highlight Benefits: Focus on the benefits of your offer, not just the features. For example, instead of “PPC Management Services,” use “Increase Your Website Traffic with Expert PPC Management.”
  • Be Clear and Concise: Get straight to the point. Avoid длинные, rambling headlines.
  • Use Action Words: Start your headlines with strong action verbs like “Boost,” “Increase,” “Maximize,” or “Drive.”
  • Create a Sense of Urgency: If applicable, use language that creates a sense of urgency, such as “Limited Time Offer” or “Get Started Today.”

Examples:

  • Good: “Drive More Leads with Targeted Google Ads Campaigns”
  • Better: “Double Your Leads in 30 Days with Our Proven Google Ads System”

Clear Call to Actions

A clear call to action (CTA) tells visitors what you want them to do next. Effective CTAs are essential for driving conversions. Follow these best practices:

  • Use Strong Action Verbs: Start your CTAs with verbs like “Contact,” “Get,” “Start,” “Download,” or “Request.”
  • Be Specific: Tell visitors exactly what they’ll get when they click. For example, “Download Your Free Guide” is better than “Click Here.”
  • Make Them Prominent: Use contrasting colors, large font sizes, and clear spacing to make your CTAs stand out.
  • Keep Them Concise: CTAs should be short and easy to read. Aim for 2-5 words.
  • Test Different CTAs: Experiment with different wording and design to see what works best for your audience.
  • Mobile-Friendly: Ensure your CTAs are easy to tap on mobile devices.

Examples:

  • “Request a Free Consultation”
  • “Get a Quote Today”
  • “Download Our Case Study”
  • “Start Your Free Trial”

Local Focus

If you’re targeting a local audience, it’s important to emphasize your local presence and expertise. Here’s how:

  • Use Location-Specific Keywords: Include your city, region, or service area in your keywords. For example, “San Francisco Google Ads Management” or “PPC Services in Bay Area.”
  • Highlight Local Experience: Mention your experience working with businesses in the area. For example, “Serving San Francisco businesses for over 10 years.”
  • Include Local References: Use local landmarks, neighborhoods, or events to connect with your audience.
  • Showcase Local Testimonials/Case Studies: If possible, include testimonials or case studies from clients in the area.
  • Use a Local Address and Phone Number: Display your local contact information prominently on your landing page.

Example:

“As a leading Google Ads agency in San Francisco, we understand the unique challenges and opportunities of the local market. We’ve helped numerous Bay Area businesses achieve significant growth through our tailored PPC strategies. Contact our San Francisco office today to learn more.”

Trust Signals

Building trust is crucial for convincing visitors to convert. Use these trust signals on your landing page:

  • Testimonials and Reviews: Include positive testimonials and reviews from satisfied clients. Use real names and, if possible, photos.
  • Case Studies: Showcase your success stories with detailed case studies that demonstrate your expertise and results.
  • Awards and Certifications: Display any relevant awards, certifications, or accreditations, such as Google Ads certifications.
  • Guarantees and Warranties: Offer guarantees or warranties to reduce risk and build confidence.
  • Privacy Policy and Terms of Service: Link to your privacy policy and terms of service to show that you’re a legitimate and trustworthy business.
  • About Us Information: Provide information about your company, your team, and your experience.
  • Contact Information: Make it easy for visitors to contact you by displaying your phone number, email address, and physical address.

Example:

“[Company Name] is a certified Google Partner

Mobile-Friendliness

With the majority of searches happening on mobile devices, ensuring your landing page is mobile-friendly is essential. Here’s what to focus on:

  • Responsive Design: Use a responsive design that adapts to different screen sizes.
  • Fast Loading Speed: Optimize your page for fast loading on mobile devices. Use compressed images and minimize code.
  • Easy Navigation: Make it easy for users to navigate your page on a small screen. Use a clear and concise menu.
  • Touch-Friendly CTAs: Ensure your CTAs are large enough and spaced appropriately for easy tapping.
  • Simplified Forms: Keep forms short and simple to minimize typing on mobile devices.
  • Readable Text: Use a font size that is easy to read on small screens.
  • Test on Multiple Devices: Thoroughly test your landing page on a variety of mobile devices to ensure it looks and functions correctly.

Example:

“Our landing pages are designed to provide a seamless experience on any device, whether you’re on a desktop, tablet, or smartphone. We prioritize fast loading speeds and intuitive navigation to ensure that your visitors can easily find the information they need.”

Page Speed Optimization

Page speed is a crucial ranking factor for Google and a key element of user experience. Here’s how to optimize your landing page for speed:

  • Optimize Images: Compress images to reduce file size without sacrificing quality. Use modern image formats like WebP.
  • Minimize HTTP Requests: Reduce the number of elements on your page that require a server request (e.g., images, scripts, stylesheets).
  • Enable Browser Caching: Allow browsers to store static assets (e.g., images, CSS, JavaScript) so they don’t have to be downloaded every time a user visits your page.
  • Minify CSS and JavaScript: Remove unnecessary characters (e.g., whitespace, comments) from your CSS and JavaScript code to reduce file size.
  • Use a Content Delivery Network (CDN): A CDN can help deliver your page content to users from servers that are geographically closer to them, reducing loading times.
  • Prioritize Visible Content: Load the content that is visible to users first (“above the fold”) and defer the loading of less important content.
  • Avoid Redirects: Minimize the use of redirects, as they can add to loading time.

Example:

“We employ the latest techniques in page speed optimization to ensure that your landing pages load quickly and efficiently. This includes image optimization, code minification, and CDN usage. A fast-loading page improves user experience and boosts your Google Ads performance.”

Internal Linking

Internal linking helps users navigate your website and improves your site’s SEO. Here’s how to use it effectively on your landing page:

  • Link to Relevant Pages: Link to other pages on your website that provide additional information or context. For example, link to your services page, your about us page, or relevant blog posts.
  • Use Descriptive Anchor Text: Use keywords in your anchor text (the clickable part of the link) to tell Google what the linked page is about. For example, instead of “Click here,” use “Learn more about our Google Ads services.”
  • Link Naturally: Incorporate internal links naturally into your page content. Don’t force them or make them look out of place.
  • Check for Broken Links: Regularly check your website for broken internal links and fix them promptly.
  • Sitemap Submission: An XML sitemap helps search engines discover your pages.

External Linking (Strategically)

While your landing page should primarily focus on your own offerings, strategic external linking can also be beneficial. Here’s how:

  • Link to Authoritative Sources: Link to reputable and relevant websites to add credibility and provide additional value to your visitors. For example, you could link to the official Google Ads Help Center.
  • Use Relevant Anchor Text: Use descriptive anchor text that accurately reflects the content of the linked page.
  • Open Links in New Windows: Set external links to open in a new window or tab so that users don’t leave your website.
  • Avoid Linking to Competitors: Generally, avoid linking to your direct competitors.
  • Limit External Links: Don’t overdo it with external links. Keep the focus on your own content and offerings.

Example:

“For more information on Google Ads best practices, you can visit the Google Ads Help Center.”

Google Ads Consultant for ROI-Focused Growth

Delivering data-driven Google Ads strategies that convert clicks into customers and maximize your advertising budget.

Expert Google Ads Consultant for E-Commerce Growth

Boost E-Commerce Sales with Expert Google Ads Consulting. Looking to scale your online store? I help e-commerce businesses grow revenue through advanced campaign strategies, performance optimization, and full-funnel targeting. From Google Shopping to Search, Display, Video, and App campaigns—I ensure your products reach high-intent shoppers ready to buy.

Google Shopping Ads Management

Drive qualified traffic and sales with expertly structured and continuously optimized Google Shopping Ads.

  • Expertly Structured Campaigns
  • Product Feed Segmentation
  • Advanced Bid Strategies

Google Merchant Center Optimization

Optimize your Google Merchant Center feed with advanced rules, error resolution, and schema best practices.

  • Advanced Feed Rules
  • Data Accuracy & Eligibility
  • Schema Implementation

Search Ads for E-Commerce

Capture high-intent shoppers with Search Ads tailored to your top-performing products.

  • Keyword-Rich Campaigns
  • Custom Ad Extensions
  • Conversion-Focused Structure

Display Ads for Remarketing

Re-engage shoppers with visually compelling Display Ads targeted by behavior and intent.

  • Dynamic Remarketing Campaigns
  • Audience Segmentation
  • Creative Performance Tracking

YouTube Ads for Brand & Sales

Run full-funnel video campaigns on YouTube to drive product awareness and conversions.

  • Video Campaign Strategy
  • Custom Intent Audiences
  • Creative Recommendations

Performance Max Campaigns

Maximize results with AI-powered Performance Max campaigns for your full product catalog.

  • Asset Group Creation
  • Feed-Based Targeting
  • Real-Time Optimization

Conversion Tracking & Attribution

Ensure accurate sales tracking via conversion tags, GA4, and enhanced eCommerce measurement.

  • Tag Manager Setup
  • GA4 & GTM Integration
  • Attribution Modeling

Core Responsibilities of a Google Ads Consultant

  • Campaign Strategy & Setup
  • Advanced Keyword Research
  • Ad Copywriting & Testing
  • Bid & Budget Management
  • Performance Optimization & Refinement
  • Landing Page Optimization & Alignment
  • Conversion Tracking & Analytics

Campaign Strategy & Setup

We develop and implement tailored campaign strategies aligned with your specific business objectives, ensuring a clear path to success in the competitive digital landscape.

  • Building and structuring campaigns that align with your business goals, including defining objectives, target audiences, and key performance indicators (KPIs).
  • Conducting thorough market and competitor analysis to inform strategic decisions and identify opportunities.
  • Ensuring precise audience targeting, including demographic, interest-based, and behavioral segmentation, with geo-specific focus applied where relevant to maximize local impact.
  • Selecting the most effective campaign types across Search, Display, Video, and Performance Max platforms based on your unique marketing objectives and budget.
  • Aligning campaigns with optimal targeting settings, device preferences, and ad scheduling to reach the right users at the right time.
  • Establishing robust conversion tracking mechanisms and defining clear KPIs to accurately measure campaign performance and return on investment (ROI).
  • Planning and allocating budgets effectively across different campaigns and channels to maximize reach and impact.

Advanced Keyword Research

Our advanced keyword research goes beyond surface-level analysis to uncover high-potential terms that drive qualified traffic and conversions.

  • Conducting in-depth competitive and contextual keyword analysis using industry-leading tools to identify high-intent, high-ROI keywords and emerging trends.
  • Refining and expanding keyword lists through continuous testing and analysis of search query performance, incorporating long-tail variations for broader reach.
  • Implementing dynamic keyword insertion (DKI) strategies where applicable to enhance ad relevance and improve click-through rates (CTR).
  • Ensuring your ads are strategically positioned to appear in front of the most relevant audience at the precise moment they are searching, driving qualified traffic to your website.
  • Regularly auditing keyword performance, identifying underperforming terms, and adjusting strategies based on evolving search trends, seasonal shifts, and changing market dynamics.
  • Analyzing search intent behind keywords to align ad copy and landing page content for optimal user experience and conversion rates.

Ad Copywriting & Testing

We craft persuasive ad copy that resonates with your target audience, driving clicks and conversions through strategic messaging and continuous optimization.

  • Writing compelling and concise ad copy that directly addresses the user’s search intent and highlights key benefits and unique selling propositions.
  • Creating a sense of urgency and incorporating clear, strong calls to action (CTAs) to maximize click-through rates (CTR) and encourage desired user behavior.
  • Optimizing ad copy with relevant and effective ad extensions (sitelinks, callouts, structured snippets, price extensions, etc.) to increase ad visibility, provide additional information, and enhance engagement.
  • Developing and executing A/B testing strategies to refine ad headlines, descriptions, and CTAs, continually improving ad performance based on data-driven insights.
  • Creating and managing Responsive Search Ads (RSAs) and Dynamic Search Ads (DSAs) to leverage Google’s machine learning capabilities and test a wider range of messaging combinations for maximum impact and reach.
  • Ensuring ad copy aligns seamlessly with targeted keywords and landing page content to maintain relevance and improve Quality Scores.

Bid & Budget Management

We meticulously manage your bids and budget to ensure optimal allocation of resources, maximizing your return on ad spend (ROAS) and achieving your campaign objectives efficiently.

  • Managing cost-per-click (CPC) bids and strategically allocating budget across campaigns to maximize return on ad spend (ROAS) and ensure efficient campaign performance.
  • Implementing granular bid optimizations at the keyword, device, location, and audience levels to achieve the most effective results within your allocated budget.
  • Conducting daily monitoring of campaign performance and budget utilization, making timely adjustments to bids based on real-time data and performance trends.
  • Ensuring campaigns operate within budget constraints without compromising performance, identifying opportunities for optimization and reallocation as needed.
  • Strategically utilizing automated bidding strategies (e.g., Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value) based on your specific campaign goals and performance data.
  • Implementing bid adjustments based on factors like time of day, day of the week, and user location to target high-potential moments and audiences.

Performance Optimization & Refinement

Our commitment to continuous optimization ensures your campaigns consistently improve, delivering better results and a higher return on your investment.

  • Diligently monitoring key performance indicators (KPIs) such as CTR, conversion rate, cost per acquisition (CPA), and ROAS to comprehensively evaluate campaign effectiveness and identify areas for improvement.
  • Conducting rigorous A/B tests across ads, landing pages, and audience segments to gain actionable insights and optimize overall campaign performance.
  • Refining targeting parameters and bidding strategies based on performance data to increase conversion rates while simultaneously lowering costs and improving efficiency.
  • Proactively scaling successful campaigns and strategically adjusting or restructuring underperforming ones to maximize positive outcomes and minimize wasted spend.
  • Thoroughly analyzing search term reports to identify irrelevant queries and meticulously refining negative keyword lists to exclude unwanted traffic and improve targeting precision.
  • Leveraging audience insights and analytics data to identify new opportunities for audience expansion and retargeting strategies.

Landing Page Optimization & Alignment

We optimize your landing pages to create a seamless user experience that converts clicks into valuable actions, directly impacting your Quality Score and overall campaign success.

  • Optimizing landing pages to improve Quality Score, which directly contributes to lower cost-per-click (CPC) and improved ad positioning in search results.
  • Implementing A/B testing of critical landing page elements, including headlines, calls to action (CTAs), form design, and visual content, to increase conversion rates and enhance user engagement.
  • Ensuring a consistent and seamless transition from the ad to the landing page, with clear messaging and highly relevant content that fulfills the user’s search intent.
  • Analyzing user behavior on landing pages using heatmaps, session recordings, and analytics data to identify areas of friction and opportunities for improvement in user experience and conversion flow.
  • Improving mobile responsiveness and page load speed to ensure a smooth and efficient experience across all devices, crucial for both user satisfaction and search engine rankings.
  • Optimizing landing page content for relevant keywords to improve alignment with ad groups and enhance overall campaign relevance.

Conversion Tracking & Analytics

We implement precise conversion tracking and leverage comprehensive analytics to provide you with clear visibility into campaign performance and actionable insights for data-driven decision-making.

  • Implementing accurate and reliable conversion tracking mechanisms through Google Tag Manager, Google Ads conversion tracking, and Google Analytics to capture essential performance metrics and user interactions.
  • Setting up detailed event tracking to monitor specific user actions on your website, such as button clicks, form submissions, video views, and phone calls, providing a deeper understanding of user engagement.
  • Utilizing advanced tracking techniques, including offline conversion tracking and value-based bidding setup, to measure the full impact of your campaigns across online and offline channels.
  • Conducting in-depth analysis of data from various platforms to generate actionable insights, identify trends, and provide strategic recommendations for campaign optimization and growth.
  • Regularly auditing and refining tracking parameters to ensure data accuracy, integrity, and comprehensive reporting of key performance indicators.

Expert Solutions for Your Google Ads Challenges

Every Google Ads campaign faces unique hurdles. As your dedicated google ads consultant, we provide clear insights into common challenges, highlight the essential Key Performance Indicators (KPIs) to track, and offer precise, actionable solutions to ensure your campaigns are always performing at their best.

💲

High CPC (Cost Per Click)

KPIs:

Conversions ROAS Cost Per Conversion

Challenge: Paying more per click than you’d like can really add up, and if your return on investment (ROI) doesn’t match, it’s time to adjust.

Solution: Our expertise as a google ads consultant focuses on identifying highly specific long-tail keyword targeting, meticulous bid adjustments, and leveraging advanced automated bidding strategies to optimize your ad spend and maximize ROI.

👆

Low CTR (Click-Through Rate)

KPIs:

Conversions CPL Conversion Rate

Challenge: A low CTR means your ads aren’t catching people’s attention. This can be a real issue if you’re not getting enough clicks.

Solution: We, as your trusted google ads consultant, specialize in crafting compelling ad copy, strategically utilizing all available ad extensions, and fine-tuning Calls to Action (CTAs) to boost engagement and drive more qualified clicks.

🔄

Low Conversion Rate

KPIs:

Impressions Clicks Engagement

Challenge: If users click your ads but don’t complete the desired action—like buying, signing up, or requesting a quote—you’re missing out.

Solution: A skilled google ads consultant will meticulously analyze and refine your user journey, ensure robust tracking to identify drop-off points, and implement data-driven optimizations to convert more visitors into customers.

🎮

Low In-App Engagement

KPIs:

App Installs In-App Actions CPI

Challenge: If your app isn’t getting the in-app activity you were hoping for, it could be a sign that the messaging or creatives aren’t hitting the mark.

Solution: As your google ads consultant, we help personalize in-app messaging, experiment with diverse creative formats, and implement effective user retention strategies to keep your app users active and valuable.

↩️

High Bounce Rate

KPIs:

Clicks CTR CPC Bounce Rate

Challenge: A high bounce rate means visitors are leaving your landing page almost immediately. This could mean your page is slow, confusing, or doesn’t provide what visitors expect.

Solution: Our expertise as a google ads consultant focuses on enhancing landing page relevance, optimizing load speed, and ensuring your CTAs are clear and persuasive, encouraging visitors to explore further.

🗺️

Low Store Foot Traffic

KPIs:

Store Visits Clicks for Directions

Challenge: If you’re running campaigns aimed at driving people to your physical store but aren’t seeing enough foot traffic, your targeting might not be precise enough.

Solution: We, as your dedicated google ads consultant, leverage advanced location targeting and strategically utilize location extensions to guide nearby customers directly to your storefront, effectively bridging the gap between online ads and offline sales.

By understanding and proactively addressing these common challenges, your Google Ads campaigns can achieve unparalleled efficiency and effectiveness. Partner with a leading google ads consultant to optimize your digital advertising strategy for sustained growth.

Our Client Engagement Workflow: A Partnership for Success

01

Initial Consultation & Needs Assessment

Your journey with us begins with a comprehensive discussion to understand your unique challenges, goals, and vision. This crucial first step ensures we align our services perfectly with your needs, forming the foundation of our client engagement workflow.

02

Proposal & Agreement

Based on our initial assessment, we will present a tailored proposal outlining the scope of work, deliverables, timelines, and investment. Once agreed upon, we formalize our partnership, initiating the active phase of our client engagement workflow.

03

Strategic Planning & Onboarding

Our team collaborates with you to develop a detailed strategic plan, setting clear objectives and milestones. We then seamlessly onboard your project, integrating our processes with yours for a smooth start to our client engagement workflow.

04

Execution & Collaboration

We meticulously execute the agreed-upon strategies, maintaining open lines of communication. Regular check-ins and collaborative sessions are integral to this phase of our client engagement workflow, ensuring transparency and shared progress.

05

Performance Monitoring & Optimization

Continuous monitoring of key metrics and proactive optimization are at the core of our approach. We analyze data, identify opportunities, and refine strategies to maximize results throughout the client engagement workflow.

06

Review, Reporting & Future Planning

We provide regular, transparent reports detailing progress and performance. We conclude with a comprehensive review, discussing achievements and planning future initiatives, ensuring a lasting and impactful client engagement workflow.

Reviews

Overall Customer Satisfaction: 4.86/5 based on 4 reviews.

FAQs

Frequently Asked Questions

What makes you a qualified Google Ads Consultant?
I'm Zabi Niazi, a Google Ads Consultant with over $25 million in managed ad spend experience. I specialize in crafting high-ROI campaigns for e-commerce, SaaS, and local businesses, focusing on data-driven strategies and continuous optimization.
How can a Google Ads Consultant improve my campaign ROI?
A skilled Google Ads Consultant optimizes your campaigns by refining targeting, reducing wasted spend through negative keywords, improving Quality Scores, and continuously analyzing performance data to maximize your return on investment.
What strategies do you use to reduce wasted ad spend in Google Ads?
I utilize negative keywords, refine audience targeting, implement precise location settings, and continuously monitor search terms to eliminate irrelevant clicks and focus your budget on high-potential traffic.
Can you help with Google Ads conversion tracking and attribution?
Yes, accurate conversion tracking and attribution modeling are crucial. I ensure proper setup using Google Analytics, Tag Manager, and other tools to provide clear insights into which campaigns and keywords drive valuable conversions.
How do you optimize Google Shopping and Performance Max campaigns?
For e-commerce, I optimize product feeds, implement strategic bidding, refine targeting, and leverage data-driven insights within Shopping and Performance Max campaigns to enhance product visibility and drive sales effectively.
What KPIs do you focus on for Google Ads success?
I closely monitor key performance indicators (KPIs) such as Conversion Rate, Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Click-Through Rate (CTR), and Cost Per Click (CPC) to gauge campaign health and identify areas for optimization.
How do you approach bid and budget management in Google Ads?
I employ data-driven bid strategies, continuously monitor campaign performance, and adjust budgets strategically to ensure optimal ad placement and efficient spending, maximizing results within your allocated budget.
What types of Google Ads campaigns do you have experience managing?
My experience spans various Google Ads campaign types, including Search, Display, Shopping, Video, App, and Performance Max campaigns, allowing me to tailor strategies to meet diverse business objectives.
Why is landing page optimization important for Google Ads?
Relevant and optimized landing pages are crucial for converting clicks into customers. I analyze and provide recommendations to improve user experience, page load speed, and alignment with ad messaging to boost conversion rates.
How do you stay updated with the latest Google Ads trends and best practices?
I continuously invest in learning, stay informed through official Google resources, industry publications, and participate in relevant communities to ensure my strategies are aligned with the latest Google Ads updates and best practices for optimal performance.

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