Growth Marketing Consultant

Expert Growth Marketing Consultant Services by Zabi Niazi | SEO, SEM, PPC, Paid Social

Growth Marketing Consultant – Scaling Startups to 7 Figure Revenue

Are you a startup or established business facing a growth plateau? Is customer acquisition slowing down, or are website visitors not converting into paying customers? You’re not alone—many companies struggle to scale without a clear, data-driven growth framework.

As a dedicated Growth Marketing Consultant with expertise as a PPC Consultant and SEO Consultant, I help businesses move beyond short-term wins to build long-term, measurable strategies that consistently generate revenue. My approach goes well beyond traditional marketing by thoroughly analyzing the entire customer journey—from awareness through activation and retention—to uncover growth opportunities. Whether optimizing Paid Search Campaigns, scaling Paid Social Advertising, implementing targeted Account-Based Marketing, or enhancing organic visibility with On-Page SEO, I provide the strategies and execution required to scale effectively.

With over a decade of experience managing multi-million-dollar ad spends and crafting comprehensive growth programs, I’ve helped startups and enterprises unlock seven-figure revenue growth. My consulting delivers a replicable growth process—rooted in proven methodologies, platform-specific tactics, and ongoing KPI optimization—that transforms your marketing into a predictable, scalable revenue engine.

Ready to accelerate your growth?

If you’re seeking a trusted Growth Marketing Consultant who can help you acquire more customers, improve retention, and build a data-driven growth engine, let’s create a customized strategy aligned with your business goals. Get started with a free Growth Audit today.

Why Work With a Growth Marketing Consultant?

Partnering with a dedicated Growth Marketing Consultant provides vital expertise to navigate the complexities of today’s digital landscape and accelerate your business growth. Here are the core benefits of working with a specialist focused on data-driven, scalable marketing strategies:

Drive Scalable Growth

Deploy customized, multi-channel acquisition and retention strategies tailored specifically to your business model and industry.

Optimize ROI with analytics 

Leverage robust analytics, A/B testing, and conversion rate optimization (CRO) techniques to maximize your return on every marketing dollar.

Break through growth plateaus

Gain fresh perspectives and proven frameworks that target bottlenecks and unlock stalled performance.

Long-term partnership

Collaborate with a consultant committed to continuous optimization and growth, not just one-off campaigns or quick fixes.

Custom growth roadmaps

Receive clear, actionable plans aligned to your unique goals, backed by data and strategic insight.

Learn more about the advantages of working with a Growth Marketing Consultant who drives measurable results.

Why my Growth Marketing Consulting stands out

In today’s competitive market, growth is both a science and an art. You need a partner who:

  • Understands your unique business challenges and market dynamics
  • Builds tailored strategies based on comprehensive data analysis and market research
  • Executes tested tactics across acquisition, activation, and retention channels
  • Continuously optimizes campaigns for maximum ROI and scalable performance

With over a decade of experience scaling startups and established brands across SaaS, e-commerce, and service industries, I bring the expertise and tools to fast-track your growth journey.

Here’s what sets my consulting apart:

  • 10+ years of results-driven experience scaling complex growth models
  • Proven success across diverse sectors including SaaS, e-commerce, and professional services
  • Certified Google Partner—validated expertise in paid search and analytics
  • Transparent analytics, reporting, and ROI-focused campaign execution
  • A long-term partnership approach focused on sustained growth, not just project completion

Explore my full suite of growth marketing consulting services and discover how tailored strategies can transform your business.

Core “Growth Marketing” Services and Expertise

Explore targeted solutions designed for startups, scale-ups, and established companies. Each service links to a dedicated explainer page for deeper insights.

SEO Consulting

Boost organic visibility, optimize site structure, and capture high-intent traffic.

SEM and PPC Management

Drive qualified leads and conversions with data-driven paid search campaigns on Google Ads and Microsoft Ads.

Paid Social Advertising

Launch scalable campaigns on platforms like Pinterest, LinkedIn, and Meta Ads for broad audience growth.

Conversion Rate Optimization (CRO)

Run A/B tests and implement conversion science for better performance across all digital channels.

Analytics and Attribution Consulting

Implement GA4, build custom dashboards, and gain actionable insights from your marketing data.

E-commerce Advertising

Maximize sales with Amazon PPC and marketplace-specific strategies.

Growth Marketing Methodologies

As an experienced Growth Marketing Consultant, I use proven frameworks and experimentation models to accelerate customer acquisition, retention, and revenue growth. My consulting approach is rooted in data, strategy, and execution across the full funnel.

AARRR (Pirate Metrics)

I apply the five critical stages—Acquisition, Activation, Retention, Referral, and Revenue—to identify bottlenecks and unlock scalable growth. This model ensures every campaign ties back to measurable KPIs and business outcomes.

Jobs To Be Done (JTBD)

By uncovering what triggers customers to act, I craft campaigns that directly address their needs. This method refines targeting, messaging, and positioning for stronger engagement and higher conversion rates.

OKRs for Growth

I establish clear Objectives and Key Results for each funnel stage, creating accountability and alignment between marketing activities and business goals. This allows businesses to prioritize high-impact experiments and measure progress effectively.

Agile Experimentation

I execute rapid A/B tests and growth sprints, learning quickly from data and iterating strategies in real time. This agile process minimizes wasted spend while maximizing ROI.

Lifecycle & Retention Marketing

Sustainable growth depends on keeping customers engaged long after acquisition. I build retention systems—such as personalized onboarding, loyalty programs, and win-back campaigns—to increase LTV and reduce churn.

Data-Driven Decision Making

Analytics is at the core of every decision. I leverage advanced tracking and attribution models to identify what’s working, optimize performance, and double down on high-ROI channels.

By combining these methodologies, my Growth Marketing Consultant services deliver a repeatable, scalable process that adapts to startups, SaaS platforms, e-commerce stores, and enterprise B2B companies.

Growth Marketing vs Traditional Marketing

Growth marketing and traditional marketing serve different purposes and approaches, each suited to distinct business needs and goals. While traditional marketing focuses on broad brand awareness through fixed campaigns and mass outreach, growth marketing takes a more agile, data-driven approach to optimize every stage of the customer lifecycle. Growth marketing leverages continuous experimentation and detailed performance metrics to drive predictable, scalable revenue growth.

The table below clearly outlines the key differences between these approaches, helping you understand why partnering with a dedicated Growth Marketing Consultant who emphasizes data, agility, and full-funnel optimization can accelerate your business growth beyond what traditional marketing alone can achieve.

Growth marketing vs traditional marketing difference explained
Growth MarketingTraditional Marketing
Focuses on full funnel optimization: acquisition, activation, retention, and revenue.Primarily centers on brand awareness and mass market reach.
Uses agile, data-driven experimentation like A/B testing to rapidly iterate and improve.Relies on fixed campaigns with longer timelines and less immediate feedback.
Prioritizes measurable ROI metrics such as CAC, LTV, conversion rates, and churn.Measures success through softer metrics—impressions, reach, and brand sentiment.
Integrates marketing, product, sales, and analytics teams for cross-functional collaboration.Often siloed marketing departments focused solely on creative or media buying.
Ideal for startups and fast-scaling companies seeking predictable and scalable growth.Best suited for established brands aiming to build long-term market presence.
Continuously optimizes performance using real-time data and custom dashboards.Campaign success evaluated post-run, with limited agility to pivot quickly.
Emphasizes customer lifecycle management and retention alongside acquisition.Acquisition-focused with limited emphasis on post-sale engagement or retention.

This comparison highlights why adopting a growth marketing mindset is crucial in today’s competitive landscape and how expert consulting can transform marketing efforts into a sustainable growth engine.

Platform-Specific Growth Tactics

Different platforms require tailored strategies. As a Growth Marketing Consultant, I design and execute channel-specific tactics aligned with your goals, audience, and budget.

Key strategies

Optimize free trial flows and onboarding: To drive sustainable SaaS growth, I map the trial funnel and run controlled experiments that reduce friction. We A/B test onboarding flows, optimize in-app CTAs, and refine activation milestones so trial users move to meaningful engagement faster.

Tools and channels

Paid acquisition and targeting: I use LinkedIn Ads, Google Ads, and Bing Ads combined with firmographic targeting and lookalike audiences to reach decision makers. We layer retargeting and product usage signals to improve lead quality and reduce cost per acquisition.


Measurement and outcomes

Retention and ABM integration: Post-acquisition, I build behavior-based nurture sequences and in-app messaging to reduce churn. For high-value accounts I deploy ABM tactics such as personalized landing pages and bespoke outreach. See related services: Growth marketing consultant, Demand generation consultant, LinkedIn ads consultant, Google Ads consultant, Performance marketing consultant, Contact.

Curious about a SaaS growth audit? Request an audit

Tools and Technology I Use

As a seasoned Growth Marketing Consultant, leveraging the right tools and technology is critical to delivering scalable, data-driven results. My tech stack combines advanced analytics, automation, and experimentation platforms to create a seamless growth engine tailored to your business needs.

  • Analytics and Data Visualization: I use industry-leading platforms like Google Analytics 4 (GA4)Google Data Studio, and Tableau to track, visualize, and analyze customer journeys and marketing performance. These tools ensure real-time insight into your key growth metrics and KPIs.
  • Paid Advertising Platforms: Extensive experience managing campaigns on Google AdsMicrosoft Advertising (Bing Ads)LinkedIn AdsMeta Ads, and emerging channels like TikTok Ads enables precise audience targeting and ROI maximization.
  • Marketing Automation: I implement automation using tools such as HubSpot, Marketo, and ActiveCampaign for lead nurturing, email marketing, and retention workflows, reducing manual effort while enriching customer engagement.
  • A/B Testing and Experimentation: Platforms like Optimizely and VWO empower rapid experimentation and data-driven optimizations across landing pages, ads, and user journeys to continuously lift conversion rates.
  • SEO & Content Tools: I rely on MozAhrefs, and SEMrush for comprehensive keyword research, backlink analysis, and competitive audits, bolstering organic visibility and search rankings.
  • Customer Relationship Management (CRM): Integration with CRM systems like Salesforce or Zoho CRM allows seamless alignment of sales and marketing efforts, enabling effective lead scoring and pipeline management.

Using this sophisticated blend of tools and technology, I deliver growth marketing consulting that is precise, measurable, and optimized for sustained results in competitive markets.

3-Step Growth Framework

Proven 3-Step Growth Framework by Zabi Niazi – Simple, Transparent, Results-Driven

Growth KPIs: Key Performance Indicators

Measuring the right Growth KPIs is essential to evaluate how effectively your marketing efforts translate into sustainable business success. As a Growth Marketing Consultant, I help you identify, track, and optimize the most impactful KPIs that drive customer acquisition, activation, retention, and revenue growth.

Acquisition KPIs

How much you spend on average to acquire each new customer, across channels. Lowering CAC while maintaining lead quality is a top priority.

Tracking where visitors come from—organic, paid, referral, or social—to prioritize the highest-performing channels.

Measures engagement by showing the percentage of users who click on your ads or links.

Retention KPIs

The rate customers cancel or disengage within a period. Minimizing churn is key to long-term profitability.

A forecast of the total revenue a customer will generate during their relationship with you. Optimizing LTV supports scaling efforts.

For e-commerce, the measure of customers returning for additional purchases.

Activation KPIs

The percentage of new users or leads who complete a meaningful first action (sign-up, trial start, onboarding completion).

The average time it takes for users to reach activation, influencing customer experience and future retention.

Revenue KPIs

Commonly tracked by SaaS businesses to measure predictable revenue over time.

Amount of revenue generated per dollar spent on paid marketing efforts.

For e-commerce, the average spend per transaction, impacting margin and profitability.

Funnel and Experimentation KPIs

Key indicators of effectiveness at each funnel stage—from lead capture to sale.

Measurement of performance improvements driven by A/B or multivariate tests.

Custom Reporting and Dash-boarding

I implement tailored KPI dashboards using platforms like Google AnalyticsGoogle Analytics 4 (GA4), ad platform managers, and CRM systems, ensuring clear visibility into growth performance and fast feedback loops for optimization.

By focusing on these carefully chosen Growth KPIs, your marketing becomes a predictable, scalable engine of growth. Ready to benchmark your current KPIs and make data-driven decisions? Schedule your free Growth Audit to receive a customized report tailored to your business goals.

Growth Marketing Consultant KPIs – Performance Metrics

Growth marketing goes beyond traditional marketing by relentlessly focusing on measurable, data-driven strategies that optimize the entire customer lifecycle — from acquisition to retention, upsell, and advocacy. As your dedicated Growth Marketing Consultant, I guide your business to maximize ROI through precise tracking and optimization of vital growth KPIs.

Essential Growth Marketing KPIs to Track

KPIWhat It MeasuresWhy It MattersOptimization Tips
Customer Acquisition Cost (CAC)Total cost to acquire a new customer via all marketing channels.Balancing CAC with lifetime value ensures profitable growth.Optimize paid campaigns, improve organic funnel, and qualify leads.
Customer Lifetime Value (LTV)Total expected revenue from a customer over time.Aligns marketing budget with long-term revenue potential.Focus on retention, cross-sells, upsells, and user experience.
Customer Retention RatePercentage of customers retained over a period.Loyal customers drive sustained revenue and decrease CAC.Run personalized nurture campaigns and loyalty programs.
Return on Investment (ROI)Efficiency of marketing spend in generating profit.Governs budget allocation and campaign scaling decisions.Continuously analyze channel performance, optimize budgets.
Website Traffic GrowthIncreases in organic and paid traffic over time.Leads indicator of increased brand awareness and funnel opportunities.Scale SEO, paid search, and content marketing efforts.
Visitor to Lead Conversion RatePercentage of website visitors converting into leads.Measures effectiveness of top funnel experience and forms.Optimize landing pages, CTAs, and lead capture flows.
Clickthrough Rate (CTR)Percentage of ad or organic listings clicked on by users.Signals relevance and engagement of campaigns.Refine ad copy, optimize meta descriptions, target audience precisely.
Cost Per Lead (CPL)Average cost to generate a marketing qualified lead.Lower CPL increases marketing efficiency.Focus on high-performing channels and content offers.
Annual Recurring Revenue (ARR) GrowthYear-over-year increase in predictable revenue.Crucial for SaaS and subscription model sustainability.Cultivate steady customer base via renewal and upsell strategies.
Upsell / Cross-Sell RatePercentage of customers purchasing additional services or products.Expands customer value and revenue streams.Personalize offers and bundle products.

Supporting Content Engagement KPIs

KPIWhat It MeasuresWhy It MattersOptimization Tips
Content Engagement (Session Duration, Scroll Depth)How deeply users interact with content.Indicates content relevancy and user interest.Create valuable, interactive content and engaging UX.
Social Shares and BacklinksSocial media traction and inbound links.Amplifies reach, authority, and referral traffic.Promote share-worthy content and influencer outreach.
Lead Quality and Marketing Qualified Leads (MQLs)Lead readiness for sales follow-up.Improves sales efficiency and conversion success.Tighten targeting, use lead scoring and nurture workflows.
Content-Assisted ConversionsConversions influenced by content interaction along the buyer journey.Demonstrates multi-touch contribution of content to sales.Map content to funnel stages and optimize touchpoints.

Final Takeaway

A top-performing growth marketing strategy is measured and optimized through these KPIs to ensure scalable, sustainable revenue growth. Partner with a seasoned Growth Marketing Consultant to interpret these metrics and implement data-driven tactics tailored to your unique business model and goals.

Industry-Specific Solutions

Advanced re-marketing, cross‑channel attribution, and customer LTV maximization

B2B SaaS

LinkedIn lead programs, nurture workflows, and funnel analytics

Mobile Apps

UA campaigns, cohort retention tracking, and App Store Optimization

SaaS

Fast‑cycle A/B testing, user onboarding optimization, and scalable paid search

Explore use cases and see detailed service breakdowns for your vertical. Every engagement is tailored with industry-specific benchmarks and growth levers.

Reviews

Overall Customer Satisfaction: 5/5 based on 3 verified reviews.
360° Growth Marketing Strategy Delivered
★★★★★
Working with Zabi Niazi as our Growth Marketing Consultant completely elevated our digital strategy. He optimized our Google Ads, structured multi-channel campaigns, and implemented precise analytics tracking. Within 2 months, our conversions increased by 2.8x and cost per acquisition dropped by 38%.
— Emily T., San Jose, California
Google Ads & GA4 Multi-Channel Excellence
★★★★★
Zabi is an exceptional Growth Marketing Consultant. He redesigned our paid search campaigns, integrated GA4 with custom goals, and aligned our paid and organic channels. Lead quality improved dramatically, and our monthly leads doubled with better tracking and reporting clarity.
— Robert M., Fremont, California
Scalable PPC, SEO & Paid Social Strategies
★★★★★
Hiring Zabi as our Growth Marketing Consultant was a game-changer. He implemented scalable strategies across SEO, PPC, and paid social, resulting in a 5:1 ROAS and improved overall website engagement. His hands-on guidance ensures measurable growth and sustainable results.
— Linda C., Palo Alto, California

FAQs

Frequently Asked Questions

What is growth marketing?
Growth marketing uses data-driven experimentation across the full funnel—acquisition, activation, retention, referral, and revenue—to accelerate business outcomes.
What does a Growth Marketing Consultant do?
A Growth Marketing Consultant like Zabi Niazi helps businesses scale by optimizing paid and organic channels, improving lead generation, and implementing data-driven strategies across SEO, SEM, PPC, and paid social campaigns.
How is a Growth Marketing Consultant different from a traditional marketing consultant?
A Growth Marketing Consultant focuses on full-funnel, experiment-driven tactics, working closely with analytics, product, and sales to drive compounding growth versus just brand awareness or short-term campaigns.
How can a Growth Marketing Consultant improve my ROI?
By analyzing your marketing data, restructuring campaigns, optimizing ad spend, and aligning multi-channel strategies, a Growth Marketing Consultant ensures more efficient marketing budgets and measurable growth in revenue and leads.
What is a T-shaped marketer?
A T-shaped marketer has broad knowledge across many marketing disciplines (SEO, paid media, analytics, etc.) but deep expertise in one or two areas—ideal for adaptive growth roles.
How do you measure success in growth marketing consulting?
Success is measured by growth metrics (e.g., revenue, leads, LTV, CAC) and continuous improvement through test-and-learn cycles.
What kind of businesses can benefit from a Growth Marketing Consultant?
Startups, SaaS companies, e-commerce businesses, and enterprise organizations can benefit. A Growth Marketing Consultant helps improve lead generation, online visibility, and campaign performance across paid and organic channels.
Do you work with remote or international clients?
Yes, Zabi Niazi works with clients globally. While based in San Francisco, he provides remote Growth Marketing consulting to businesses worldwide, helping them scale efficiently across digital channels.
What’s the first step to get started?
Book a free Growth Audit Call and receive a custom report tailored to your business.
Can I schedule a consultation with a Growth Marketing Consultant?
Yes, Zabi offers complimentary consultations to understand your business goals and marketing challenges. You can schedule a consultation here and get personalized growth marketing recommendations.

Partner With a Growth Marketing Consultant Who Delivers Results

Whether you’re a startup looking to scale quickly, a B2B SaaS company building pipeline, or an e-commerce brand aiming to increase revenue, the right growth strategy makes all the difference.

As a dedicated Growth Marketing Consultant, I bring:

  • 16+ years of hands-on experience across SaaS, e-commerce, and enterprise B2B
  • A data-driven, full-funnel approach that integrates SEO, SEM, PPC, and paid social
  • Proven frameworks (AARRR, JTBD, OKRs, Agile) that turn insights into repeatable wins
  • A track record of driving measurable results, from increased demo bookings to higher order volumes and improved retention

Your growth doesn’t need to be guesswork. With the right consultant and strategy, you can unlock sustainable, scalable revenue growth.