LinkedIn Ads Consultant

Zabi Niazi, a LinkedIn Ads Consultant from San Francisco, helps B2B SaaS companies grow.

Grow B2B SaaS ROI with an Expert LinkedIn Ads Consultant

Are you struggling to generate consistent, high-quality leads on LinkedIn? With over 1 billion professionals worldwide—including 60 million decision-makers—LinkedIn remains the premier platform for B2B marketing when campaigns are managed strategically.

As a seasoned LinkedIn Ads consultant with 16+ years of experience driving B2B demand generation and paid media campaigns, I specialize in transforming LinkedIn ads into reliable, revenue-generating engines customized for your unique growth goals.

Leverage the power of LinkedIn to connect with your Ideal Customer Profile (ICP), improve lead quality, and accelerate pipeline growth with expert campaign management tailored specifically for SaaS and B2B success.

Comprehensive LinkedIn Ads Consulting Services

Whether launching new campaigns or scaling existing initiatives, our full-service LinkedIn Ads consulting empowers your brand with strategic targeting, advanced technology, and compelling creative insights to maximize campaign ROI and accelerate pipeline growth.

Full-Funnel Campaign Strategy and Setup

We develop tailored campaigns aligned with every stage of the buyer’s journey, leveraging LinkedIn’s dynamic ad formats such as Sponsored Content, Message Ads, Lead Gen Forms, Video Ads, and Dynamic Ads. Our process includes comprehensive buyer persona research, competitive analysis, and integration of account-based marketing (ABM) tactics to ensure precision targeting and campaign relevance.

Advanced Audience Targeting and Retargeting

Harness LinkedIn’s unparalleled data to build hyper-segmented audiences by job title, company size, industry, skills, and more. We layer matched audiences and website retargeting to nurture in-funnel prospects and increase conversion rates, ensuring your ads reach the right decision-makers multiple times along their journey.

Creative Development and Rigorous A/B Testing

Crafting compelling, authentic ad copy and visuals is key to engagement. We continuously test multiple ad creatives—including sponsored posts, direct message ads, and lead generation forms—to identify top performers and optimize messaging that builds trust and drives meaningful action without being pushy or salesy.

Bid and Budget Optimization

Leveraging data-driven insights and proprietary tools, we continuously monitor and adjust bids and budgets for cost-efficiency and max reach. Our scientific methodology identifies peak ad performance times and optimizes spend allocation to minimize wasted budget and improve key metrics like CPC and CPL.

Performance Analytics and Custom Reporting

Our custom reporting dashboards provide transparent, actionable insights into crucial KPIs such as return on ad spend (ROAS), click-through rate (CTR), cost per lead (CPL), and conversion rates. This data empowers ongoing optimization and proves campaign ROI to stakeholders.

Strategic Audits, Consulting and Team Training

We offer comprehensive LinkedIn Ads account audits to uncover budget leaks and underperforming segments. Beyond management, we provide strategic consulting and training to empower your internal teams with LinkedIn marketing best practices, ensuring sustained campaign success and in-house expertise growth.

This holistic approach integrates the best elements of advanced targeting, creative excellence, budget control, and analytics, ensuring your LinkedIn Ads campaigns deliver measurable, scalable B2B growth.

LinkedIn Ad Formats We Specialize In

LinkedIn ads format comparison by LinkedIn Ads consultant Zabi Niazi

The right ad format is critical for campaign success. Each format is rigorously A/B tested and optimized for maximum conversions and reduced CPL.:

Sponsored Content

Drive thought leadership and promote white-papers, webinars, and valuable content.

Carousel Ads

Engage your audience with swipe-able storytelling showcasing multiple key messages.

Video Ads

Capture attention through dynamic visual storytelling, ideal for executive decision-makers.

Conversation and Message Ads

Deliver personalized, direct outreach in LinkedIn inboxes to spark meaningful engagement.

Lead Gen Forms

Capture qualified leads natively within LinkedIn, reducing drop-off on external landing pages.

Dynamic Ads

Automatically personalize ad creatives with user-specific information, increasing relevance and engagement.

Common LinkedIn Ads Challenges & Solutions

Overly Broad Targeting Wasting Budget

Challenge

Many LinkedIn Ads campaigns target too broadly, leading to wasted spend on unqualified clicks and impressions.

Solution

A LinkedIn Ads Consultant uses precise targeting options such as job titles, seniority, industries, and company sizes to ensure ads reach decision-makers most likely to convert.

Irrelevant Impressions Without Exclusion Lists

Challenge

Ads often appear to irrelevant audiences, such as students, freelancers, or entry-level roles, reducing ROI.

Solution

By applying exclusion lists for job functions, company sizes, and irrelevant industries, consultants ensure impressions are laser-focused on qualified leads.

Low Engagement from Poor Ad Creatives

Challenge

Generic creatives or text-heavy ads fail to capture attention in the LinkedIn feed, resulting in low CTR.

Solution

A LinkedIn Ads Consultant develops eye-catching creatives and professional ad copy that resonates with B2B audiences, supported by A/B testing for continuous improvement.

High CPC from Ineffective Bidding Models

Challenge

Improper bidding strategies such as over-reliance on CPC inflate costs and limit scalability.

Solution

Consultants test and optimize bidding models including CPC, CPM, and Automated Delivery to strike the best balance between cost-efficiency and lead generation.

Lack of Retargeting or Lead Nurturing

Challenge

Many businesses run only cold campaigns, missing out on nurturing warm audiences into conversions.

Solution

A LinkedIn Ads Consultant creates multi-touch retargeting funnels using lead gen forms, video ads, and content sequencing to guide prospects down the funnel.

Inaccurate Conversion Tracking and ROI Visibility

Challenge

Without proper tracking, it’s difficult to measure which campaigns truly generate pipeline and revenue.

Solution

Consultants configure LinkedIn Insight Tag, integrate CRMs like HubSpot or Salesforce, and set up conversion goals to track ROI with accuracy.

Targeting the Wrong Audience Segments

Challenge

Incorrect or overlapping audience segments often lead to poor lead quality and higher costs.

Solution

By leveraging matched audiences, lookalike modeling, and persona-based segmentation, LinkedIn Ads Consultants ensure campaigns target the right buyers.

Disorganized Campaign and Account Structure

Challenge

Unstructured campaigns make optimization and reporting complex, leading to inefficiency.

Solution

A consultant restructures accounts with clean campaign hierarchies, clear objectives, and granular ad grouping to streamline optimization and reporting.

Misuse of LinkedIn Automation and AI Tools

Challenge

Relying too heavily on automated features can reduce control over performance and cost.

Solution

A LinkedIn Ads Consultant balances automation with manual oversight, testing smart bidding, dynamic ads, and custom strategies to maximize efficiency.

Data Privacy and Tracking Limitations

Challenge

Privacy regulations and platform tracking restrictions make attribution harder for LinkedIn campaigns.

Solution

Consultants implement compliant tracking strategies, leverage first-party data, and apply advanced attribution models for accurate insights.

Ad Fatigue and Declining CTR

Challenge

Running the same ads repeatedly leads to audience fatigue and reduced engagement.

Solution

A LinkedIn Ads Consultant rotates creatives, introduces new ad formats (video, carousel, document ads), and refreshes messaging regularly to maintain performance.

Inefficient Budget Allocation Across Campaigns

Challenge

Improper budget allocation between awareness, consideration, and conversion campaigns limits growth.

Solution

Consultants continuously review performance data, reallocate budgets to high-performing segments, and optimize spend for maximum ROI.

Proven Results and Client Impact

An effective LinkedIn Ads Consultant delivers tangible results, not just promises. We have a proven track record of managing millions in ad spend to drive significant business growth for clients across diverse industries, including B2B SaaS, professional services, and enterprise tech.

Zabi Niazi, a LinkedIn Ads consultant specializing in B2B lead generation and campaign optimization.

Our results speak for themselves:

  • $212,000 in sales from just $11,357 in ad spend, achieved through strategic, value-first messaging.
  • 60% reduction in Cost-Per-Lead (CPL) and a 3x increase in pipeline growth by implementing targeted, ABM-aligned strategies.

We don’t just optimize campaigns; we partner with you to achieve measurable success, turning your ad spend into a powerful engine for qualified lead generation and sales.

LinkedIn Ads Full-Funnel Strategy: From ICP To Conversion

Unlock the power of a LinkedIn Ads Full-Funnel Strategy designed to guide your Ideal Customer Profile (ICP) from first awareness to final conversion. This approach segments your audience journey into five key stages, leveraging LinkedIn’s advanced targeting to deliver the right message to the right decision-maker precisely when it matters.

LinkedIn Ads full-funnel strategy from ICP to conversion by LinkedIn Ads consultant Zabi Niazi

ICP Targeting: Reach High-Value Audiences

Start by defining your ICP—job titles, industries, company size, and seniority. LinkedIn’s robust filters ensure your ads only reach those most likely to engage, maximizing ROI throughout the funnel. Beyond basic demographics, leverage LinkedIn’s advanced targeting capabilities to layer multiple filters such as skills, certifications, company growth signals, job changes, and buyer intent. This customization allows you to pinpoint decision-makers who are not only a match by role but are actively signaling readiness to explore new solutions.

Segmentation using real-time decision triggers—like regulatory changes, market expansion, or competitive pressure—refines your audience to those currently seeking solutions, enhancing ad relevance and engagement. Combining boolean search logic and saved audience lists helps continually optimize and update your targeting for sustained campaign performance. Regular testing and refinement of these filters transform LinkedIn Ads from a broad reach tool into a precise, outcome-driven marketing engine that delivers qualified leads and higher conversion rates.

Funnel Stages and LinkedIn Ad Formats

Unaware:

Prospects are not yet aware of any problem.
Ad Types: Brand awareness campaigns using single image, video, or carousel ads to introduce your company and establish thought leadership.

Problem Aware:

Prospects recognize a challenge exists.
Ad Types: Educational ads, eBooks, guides, and Lead Gen Forms sharing industry insights and positioning your brand as a solution expert.

Solution Aware:

Prospects are actively researching solutions.
Ad Types: Case studies, product comparisons, webinar sign-ups, and demo invites that highlight how your solution addresses their specific challenges.

Product Aware:

Prospects are familiar with your solution.
Ad Types: Testimonials, customer success stories, and strategic retargeting ads that reinforce trust and credibility.

Most Aware (Conversion):

Prospects are ready to take action.
Ad Types: Direct offers, free trials, consultations, and conversion-focused retargeting campaigns aimed at closing deals.

Why Choose a Full-Funnel LinkedIn Strategy?

  • Complete Buyer Journey: Segment and nurture prospects across every decision stage, from discovery to purchase.
  • ICP Centric: Each ad is tailored to your ideal client profile for maximum engagement and impact.
  • Optimized for LinkedIn: Leverage unique ad formats, precise B2B targeting, and insights into extended buying cycles for measurable results.

Summary:

A LinkedIn Ads Consultant crafts a journey tailored to your ICP, pairing precise targeting and the optimal ad format at each stage to convert unaware prospects into loyal customers—maximizing your marketing ROI every step of the way.

Working with a dedicated LinkedIn Ads Consultant means you get:

Audience Targeting

Target by job title, company size, industry, skills, and ABM lists for precision outreach.

Data-Driven Strategy

Customized for lead generation, brand awareness, or conversions aligned with your sales cycle.

Ads that engage professionals authentically and drive action without being pushy.

Ongoing A/B testing, bid & budget management to reduce costs and increase qualified leads.

Gain full transparency with custom reports that track key metrics and prove your ROI.

How a LinkedIn Ads Consultant Drives LinkedIn Campaign Success

Working with a professional LinkedIn Ads Consultant means following a proven, ROI-focused approach to maximize your LinkedIn advertising success.

Step-by-step LinkedIn Ads Consultant process driving campaign success and ROI by Zabi Niazi.

Audit and Strategy

We audit your existing LinkedIn campaigns and targeting to identify gaps. Then, we build a customized LinkedIn ads strategy aligned with your buyer personas and business goals.

Campaign Setup and Launch

Our consultant sets up targeted LinkedIn campaigns using precise filters like job titles, industries, and matched audiences for account-based marketing (ABM). We create compelling ad copy, visuals, and use LinkedIn Lead Gen Forms with tracking to deliver measurable results.

Optimization

Continuous A/B testing, bid management, and audience refinement reduce cost per lead (CPL) and improve conversions. We monitor ad frequency and engagement to maintain campaign effectiveness.

Reporting and Insights

Receive transparent dashboards tracking CPL, return on ad spend (ROAS), and pipeline impact, plus actionable insights to optimize your LinkedIn advertising budget.

Scale and Growth

We help scale campaigns by expanding reach, leveraging advanced LinkedIn ad formats, and enhancing retargeting strategies to lower costs and boost qualified leads.

LinkedIn Ads vs. Organic LinkedIn Marketing

AspectOrganic LinkedIn MarketingLinkedIn Paid AdsIntegration & Additional Insights
PurposeBuilds brand authority, trust, and thought leadership over timeImmediate, targeted reach with measurable ROICombining both amplifies reach and accelerates pipeline growth
ApproachConsistent posting, engagement, and content marketingTargeted ads to specific business segmentsCohesive strategy leverages strengths of both
BenefitsNurtures relationships organicallyProvides measurable, fast pipeline impactEnables Account-Based Marketing (ABM) targeting
Analytics & InsightsLimited organic data insightsRicher analytics inform marketing and sales strategiesPaid ads data helps optimize overall LinkedIn presence

LinkedIn Ads vs. Other Platforms

FeatureLinkedIn AdsGoogle AdsFacebook/Meta AdsX (Twitter) Ads
AudienceProfessionals, decision-makers, B2B buyersBroad, intent-driven search usersBroad consumer & some B2BBroad, often interest-based consumers
TargetingJob title, industry, company size, skillsKeywords, location, demographicsInterests, demographics, behaviorsInterests, followers, keywords
Lead QualityHigh-quality B2B leads, verified profilesHigh-intent but varied lead qualityGood for brand engagement & broad reachUsually lower lead quality, more awareness
Ad FormatsSponsored content, InMail, lead gen formsSearch ads, display ads, YouTube video adsImage, video, carousel ads, storiesPromoted tweets, video, conversation ads
CostHigher CPC but higher ROI in B2BModerate to high CPC depending on keywordsLower CPC generally but variable CPLLower CPC but less precise targeting
Best UseB2B lead generation & ABMIntent-driven sales & lead captureBrand awareness, B2C engagementAwareness & brand-building

LinkedIn Ads Tech Stack and Tools

Effective LinkedIn Ads consulting requires a powerful and integrated technology stack. At the core is the LinkedIn Campaign Manager Tool, which enables real-time campaign management, optimization, and performance monitoring. Surrounding this foundation are supporting tools—covering CRM integrations, automation, targeting, analytics, and testing—that work together to maximize ROI and scalable growth.

B2B LinkedIn Campaign Manager Tool:

Real-time campaign management and optimization.

CRM Integrations: 

HubSpotSalesforceMicrosoft Dynamics for seamless lead tracking and attribution.

Automation and Workflow: 

Zapier, Make (formerly Integromat) for lead routing and workflow automation.

Data Enrichment and Targeting: 

Metadata.ioLinkedIn Sales Navigator for enhanced audience targeting.

Analytics and Reporting: 

Looker Studio (formerly Google Data Studio)Power BI for custom ROI and KPI dashboards.

Marketing Automation: 

Marketo, Pardot for lead nurturing aligned with LinkedIn campaigns.

A/B Testing Tools: 

Optimizely, VWO to test and iterate creatives and landing pages.

LinkedIn Ads consultant technology stack used by Zabi Niazi for campaign management and optimization

Having a consultant skilled in these technologies ensures your campaigns are efficient, measurable, and scalable.

Success on the LinkedIn platform demands tracking Key Performance Indicators (KPIs) that provide clarity on professional audience engagement and the true pipeline impact of your spend. As your dedicated LinkedIn Ads Consultant, I build a reporting framework that prioritizes high-value metrics over vanity stats. We focus on dynamic KPIs such as Cost per Qualified Lead (CPQL), Lead-to-Opportunity Conversion Rate, and Return on Ad Spend (ROAS) by Job Function or Company Size. This approach ensures we are optimizing for a profitable Return on Investment (ROI) by connecting every ad dollar to a measurable business outcome and unlocking your brand’s full potential with key decision-makers.

Visibility and Reach KPIs

Measure how effectively your LinkedIn Ads reach your target audience and increase brand awareness.

KPIDefinitionWhy It MattersHow to Optimize
ImpressionsTotal number of times your ad is shown.Indicates potential audience reach and visibility.Target the right audience, optimize ad scheduling and content.
Unique ReachNumber of unique members who saw your ad.Helps gauge audience coverage without duplicates.Use audience segmentation and frequency caps.
Engagement Rate% of people interacting with your ad (clicks, likes, shares).Measures effectiveness of your messaging.Test creatives, headlines, and CTA to increase engagement.
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Cost and Efficiency KPIs

Monitor how efficiently your LinkedIn Ads budget is allocated.

KPIDefinitionWhy It MattersHow to Optimize
CPC (Cost per Click)Average cost for each click on your ad.Shows efficiency in driving traffic.Adjust bids, refine targeting, and exclude low-quality audiences.
CPM (Cost per Mille)Cost to deliver 1,000 impressions.Important for brand awareness campaigns.Optimize audience and ad relevance to reduce CPM.
Cost per Lead (CPL)Average cost to acquire a lead.Measures lead generation efficiency.Refine targeting, creative, and form optimization.
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Conversion KPIs

Track conversions to measure ROI from Google Ads campaigns.

KPIDefinitionWhy It MattersHow to Optimize
Conversion Rate% of clicks that complete a desired action (form fill, download).Measures campaign effectiveness and lead quality.Optimize landing pages and ensure proper conversion tracking.
Leads GeneratedNumber of leads captured via Google Ads.Core measure for B2B campaigns.Use Lead Form Extensions, optimize audience and ad creative.
Lead QualityMeasure of how qualified and relevant your leads are.Ensures sales can convert leads into customers.Refine targeting and optimize form fields to capture relevant info.
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Competitive Insights

Compare Google Ads performance against industry benchmarks.

KPIDefinitionWhy It MattersHow to Optimize
Benchmark CPCAverage cost per click in your industry.Understand competitiveness of bids.Use competitive analysis and adjust bids strategically.
Benchmark CTRAverage click-through rate by industry.Measures ad engagement relative to competitors.Test ad creatives and optimize messaging.
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KPIs by Business Type

Business TypeKey Google Ads KPIs
B2B Lead GenerationLeads Generated, Conversion Rate, Lead Quality
Brand AwarenessImpressions, Engagement Rate, CPM
Account-Based Marketing (ABM)Leads Generated, Lead Quality, Unique Reach
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Final Takeaway

Tracking the right LinkedIn Ads KPIs ensures campaigns are data-driven and aligned with business goals. Partner with a LinkedIn Ads Consultant to optimize campaigns across LinkedIn Ads.

Why Hire a LinkedIn Ads Consultant?

Many businesses experience wasted ad spend or underperformance on LinkedIn Ads because of:

Insufficient Audience Research

Leads to poor targeting, low-quality leads, and weak engagement.

Ineffective Creatives and Messaging

Generic or misaligned content fails to connect with decision-makers.

Poor Bid and Budget Management

Causes overspending or missed high-value opportunities.

Lack of Continuous Optimization

Restricts campaign growth due to inadequate data-driven updates.

Inconsistent Campaign Tracking

Without precise tracking, it’s challenging to measure ROI and improve results.

Limited Use of Advanced Targeting

Missing out on features like matched audiences or account-based marketing reduces campaign effectiveness.

Weak Lead Nurturing Funnels

Failing to guide prospects through the buyer journey leads to lost opportunities.

Suboptimal Landing Page Alignment

Misalignment between ads and landing pages causes high bounce rates and low conversions.

Generate more leads with LinkedIn Ads consultant services by Zabi Niazi

An expert LinkedIn Ads Consultant ensures your campaigns are meticulously targeted, creatively compelling, financially efficient, and continuously optimized to generate measurable ROI. Leveraging advanced LinkedIn Campaign Manager features — including account-based marketing (ABM), matched audiences, lead gen forms, and dynamic ad formats — consultants build multi-stage funnels that nurture your Ideal Customer Profile (ICP) from awareness to conversion.

This full-funnel focus, combined with audience insights, split testing, bid optimization, and transparent reporting, empowers your marketing investment to deliver consistent qualified leads, pipeline growth, and revenue acceleration.

B2B SaaS: LinkedIn Ads Targeting & Lead Quality Improvement

Challenge:

A B2B SaaS company struggled with high ad spend but low-quality leads from LinkedIn Ads, making it difficult for sales teams to close deals efficiently.

Strategy:

As their LinkedIn Ads Consultant, we restructured campaigns with precise job-title and industry targeting, built lookalike audiences based on closed-won deals, and optimized ad creatives for engagement and conversion.

Results:

60% increase in qualified demo requests
35% reduction in cost per lead (CPL)
Stronger pipeline contribution for sales teams

Read Full Case Study →

Enterprise Consulting Firm: LinkedIn Ads for ABM Success

Challenge:

An enterprise consulting firm wanted to target and engage C-level executives at Fortune 500 companies but struggled to get meaningful responses through standard campaigns.

Strategy:

We developed a LinkedIn ABM strategy with personalized ad messaging, Sponsored InMail, and multi-step retargeting sequences that nurtured executives through the decision-making journey.

Results:

45% higher engagement from decision-makers
3x more meetings booked with C-level executives
28% improvement in deal velocity and faster pipeline movement

Read Full Case Study →
Overall Customer Satisfaction for our LinkedIn Ads Consultant Services: 5.0/5 based on 3 reviews.
Doubling Qualified B2B Leads
★★★★★
Working with Zabi as our LinkedIn Ads Consultant was a game-changer. He built a precise targeting strategy that doubled our qualified leads in less than three months and maximized ROI on every campaign.
— Sarah M., B2B SaaS Marketing Director
Lower CPCs and Higher CTRs
★★★★★
We struggled with high CPCs on LinkedIn before hiring Zabi. As a skilled LinkedIn Ads Consultant, he restructured our campaigns, improved CTRs, and reduced our cost-per-lead by 40% while improving lead quality.
— James L., Enterprise Growth Manager
High-Quality Leads That Convert
★★★★★
If you need a results-driven LinkedIn Ads Consultant, Zabi is the right choice. His data-driven testing and audience refinement brought us high-quality leads that converted into real opportunities.
— Priya K., VP of Marketing

Frequently Asked Questions

What does a LinkedIn Ads Consultant do?
A LinkedIn Ads Consultant helps businesses plan, launch, and optimize LinkedIn advertising campaigns. They manage audience targeting, bidding strategies, ad creatives, and performance tracking to generate high-quality B2B leads and maximize ROI.
Why should I hire a LinkedIn Ads Consultant?
Hiring a LinkedIn Ads Consultant ensures your campaigns reach the right decision-makers at the lowest cost-per-lead possible. Instead of wasting budget on broad targeting, a consultant refines audiences, improves click-through rates, and delivers qualified leads that convert into opportunities.
Can you reduce LinkedIn Ads cost-per-lead?
Yes. An experienced LinkedIn Ads Consultant can reduce your cost-per-lead (CPL) by optimizing ad formats, split-testing creatives, refining targeting, and adjusting bidding strategies. The result is higher lead quality at a lower acquisition cost.
Do you provide LinkedIn Ads reporting and dashboards?
Yes. We create custom LinkedIn Ads dashboards in Looker Studio or directly within Campaign Manager. These reports track KPIs like CTR, conversion rates, CPL, and ROI, making it easy to measure performance and share results with stakeholders.
What types of businesses benefit from LinkedIn Ads consulting?
B2B companies, SaaS businesses, enterprise service providers, and recruiters benefit the most from LinkedIn Ads consulting. A LinkedIn Ads Consultant helps these organizations connect with executives, decision-makers, and niche audiences that drive pipeline growth.

Ready to Maximize Your LinkedIn Advertising ROI?

Partner with an expert LinkedIn Ads Consultant to maximize your return on investment (ROI) and generate qualified leads. Stop wasting your budget on generic, underperforming campaigns. Our specialized approach combines strategic insights, deep platform knowledge, and hands-on execution to create conversion-focused campaigns that drive real business growth.

Our services include transparent communication and measurable results. We build scalable campaigns designed to unlock your full potential on LinkedIn.

Book your free 30-minute consultation with Expert LinkedIn Ads and Meta Ads Consultant Zabi Niazi today to start generating qualified paid social leads and achieve measurable growth.