Boost Revenue with a Proven Paid Search Consultant
Drive higher revenue and maximize your advertising budget with Zabi Niazi, a seasoned Paid Search Consultant specializing in Google Ads, Bing Ads, and full-scale PPC strategies. With over a decade of hands-on experience in paid search advertising, Our team creates conversion-driven paid search campaigns that turn clicks into qualified leads, increase sales, and maximize return on ad spend (ROAS).
Tailored Paid Search Strategies Aligned with Your Business Goals
Every business is unique, which is why I craft customized, data-driven PPC campaigns tailored to your specific objectives. Whether your goal is generating high-quality leads, driving more sales, or increasing brand visibility, I design strategies that focus on measurable growth, efficient ad spend, and long-term success. Partnering with a dedicated Paid Search Consultant ensures your campaigns are strategic, scalable, and aligned with your business goals.
Data-Driven Campaign Optimization for Peak Performance
Successful paid search campaigns rely on precise execution and continuous optimization. From in-depth keyword research and compelling ad copy to advanced bid management and landing page optimization, I leverage tools like Google Analytics and Looker Studio to track every performance metric. As your Google Ads Consultant, I focus on improving CTR, lowering CPA, increasing ROAS, and continuously refining campaigns to ensure maximum ROI for your business.
What is Paid Search? and Why Hire a Paid Search Consultant?
What is Paid Search?
Paid search advertising is a powerful way to reach potential customers exactly when they’re searching for your products or services. As a dedicated Paid Search Consultant, I specialize in creating and managing campaigns across platforms like Google Ads and Bing Ads to drive targeted traffic, generate leads, and increase sales. Paid search, also known as Pay-Per-Click (PPC), ensures your ads appear in search results for high-intent keywords, helping your business attract the right audience while maximizing return on ad spend (ROAS).
Whether you’re new to online advertising or looking to optimize underperforming campaigns, partnering with an experienced Google Ads Consultant ensures your paid search strategy is both strategic and results-driven.
Our Proven Paid Search Strategy Methodology
A successful paid search campaign requires more than just running ads—it needs a structured, data-driven methodology. My process begins with comprehensive research into your audience, industry trends, and competitor campaigns to uncover high-intent keywords and opportunities. I then develop a tailored campaign plan, including budget allocation, audience targeting, and ad messaging aligned with your business objectives.
Once campaigns are live, I continuously test and optimize every element—from ad copy and creative variations to landing pages and bid strategies—to ensure maximum engagement, clicks, and conversions. Transparent reporting on KPIs like CPA, CTR, ROAS, and Quality Score keeps you informed of campaign performance while guiding strategic adjustments.
Partnering with an experienced Google Ads Consultant ensures your paid search efforts are strategic, measurable, and designed to deliver consistent ROI.
Why Hire a Paid Search Consultant?
Navigating online advertising can be overwhelming. With constant algorithm updates, evolving ad formats, and fierce competition, businesses often waste their ad budget on ineffective campaigns. That’s why partnering with a specialized Paid Search Consultant is invaluable. A dedicated consultant handles everything from search engine marketing to optimizing search ads for maximum impact.
Hiring an expert Paid Search Consultant means you gain:
Maximized ROI
Working with an expert PPC Consultant ensures every advertising dollar delivers measurable value. I help businesses achieve higher returns on ad spend (ROAS) through data-driven optimization, smart bidding, and precision targeting across Google Ads and Microsoft Advertising.
Each campaign is structured to minimize wasted spend and attract high-intent users ready to convert. Through continuous keyword refinement, conversion tracking, and ad testing, I help brands scale efficiently and achieve sustainable growth in performance marketing.
Time Savings
Managing pay-per-click campaigns can be time-consuming and technically demanding. As your dedicated Google Ads Consultant, I handle every detail—from keyword research and campaign setup to bid optimization and performance tracking—so you can stay focused on your business goals.
With structured workflows and automation, you save hours each week while your campaigns stay ahead of market trends, algorithm changes, and seasonal fluctuations.
Deep Expertise
With over 16 years of experience in Bing Ads, SEM, and SEO, I bring integrated insights that enhance campaign effectiveness across all platforms — Search, Display, Shopping, and Retargeting.
My hands-on approach ensures your campaigns achieve strong Quality Scores, improved CTRs, and reduced CPCs through advanced analytics and testing strategies.
Competitive Edge
In a crowded digital marketplace, differentiation is key. My Paid Search Consulting services use advanced audience segmentation, remarketing, and keyword expansion to find gaps competitors overlook.
Through creative testing and smart bidding, your brand maintains visibility and performance, targeting the right audiences with precision and relevance.
Transparent Reporting
Transparency builds trust. I deliver easy-to-read reports powered by Google Analytics Consulting and Looker Studio (Data Studio), showing performance metrics like CPA, CTR, and ROAS in real time.
This clear reporting structure empowers informed decision-making, ensuring every optimization aligns with your growth objectives and business KPIs.
Don’t let your valuable ad budget go to waste. A dedicated Paid Search Consultant can help you achieve your marketing goals faster and more efficiently.
Paid Search Consultant Services
An experienced paid search consultant accelerates improvements in your Google Ads and Bing Ads campaigns. Whether your goal is lead growth, CPA reduction, or revenue scaling, I provide the strategy, execution, and ongoing management to maximize ROI.
Campaign Audits and Strategic Analysis
An in-depth campaign audit identifies key performance gaps and optimization opportunities. As a Paid Search Consultant, I assess your account structure, keyword relevance, ad performance, and conversion data to align paid media with business goals.
Learn more from Google Ads’ optimization guide on campaign structure and bidding strategies.
In-Depth Keyword Research and Intent Mapping
Comprehensive keyword research pinpoints high-converting queries and uncovers new market opportunities. Each term is mapped to funnel stages for intent-based targeting that drives cost-efficient traffic.
Explore how keyword strategy enhances SEO synergy on my SEO Consultant page.
Compelling Ad Copy and A/B Testing
I create engaging ad copy that resonates with your audience and drives higher CTR. Continuous A/B testing of headlines, CTAs, and ad formats refines performance for maximum ROI.
Check related PPC optimization techniques for ad message refinement.
Smart Bid and Budget Management
Using manual and automated strategies like Target CPA and Maximize Conversions, I balance spend efficiency and volume growth. Geo-targeting and device optimization ensure optimal ad delivery.
Learn about Microsoft Ads smart bidding approaches for cross-platform performance.
Landing Page Optimization
I optimize landing pages for relevance, UX, and conversion flow. Improvements in design, CTAs, and page speed directly boost Quality Scores and conversion rates.
Visit my CRO Consulting page for related strategies.
Campaign Setup and Ongoing Management
From initial setup to performance scaling, I manage keyword grouping, negative filters, audience targeting, and bid optimization. Every campaign stays aligned with market shifts for consistent results.
Performance Tracking and Reporting
Get detailed analytics on CPC, CPA, ROAS, and conversions via Google Analytics. Each report includes insights and recommendations to drive profitable growth.
Competitor Analysis and Market Insights
Gain actionable intelligence on competitor keywords, ads, and positioning. Continuous monitoring ensures your campaigns maintain a competitive advantage.
Explore SEM Consulting to strengthen your paid strategy.
Google Ads and Bing Ads Expertise
With experience managing large-scale search and shopping campaigns, I improve Quality Scores, lower CPCs, and scale ROI across platforms. Learn more on my Bing Ads Consultant page.
Conversion Rate Optimization (CRO)
I enhance post-click performance using A/B tests, form optimization, and UX analysis. CRO ensures that your paid traffic consistently delivers higher conversions.
Paid Search + SEO Synergy
Combining PPC and SEO amplifies visibility and efficiency. Keyword alignment improves Quality Scores and strengthens organic authority simultaneously.
Ongoing Optimization and Growth
Paid search success requires continuous refinement. I test new ad formats, automation strategies, and keyword opportunities to sustain long-term performance.
Paid Search Multi-Channel Growth Strategy
As a Paid Search Consultant, I help businesses maximize ROI by building and integrating high-performance paid search campaigns with complementary digital marketing channels. This comprehensive, multi-channel strategy ensures every ad dollar drives measurable impact, creating synergy between search, social, display, and automation strategies aligned with marketing goals.
Challenge
Disconnected SEO and PPC campaigns often create duplicated effort, missed keyword opportunities, and inconsistent messaging, leading to lower Quality Scores and higher CPCs.
Solution
Develop a shared keyword strategy, unify landing page messaging, and align content across organic and paid channels. Leverage SEO consulting and Google Ads consulting to create a cohesive digital presence.
Best Practices
Use search query reports to refine both SEO and PPC content. A/B test pages for organic and paid traffic, and reference guides like WordStream Quality Score Guide to maximize efficiency.
Challenge
Search campaigns alone miss top-of-funnel audiences. Without targeted social ads, you risk slow lead growth and missed brand awareness opportunities.
Solution
Run paid social campaigns on Meta, LinkedIn, TikTok, and Pinterest to build awareness and segment audiences for retargeting. Coordinate creative with search ads and leverage lookalike and custom audiences.
Best Practices
Reference Meta Ads, LinkedIn Ads, and TikTok for Business documentation for precise targeting. Integrate CRM-based segments to improve conversion quality. Internal reference: Paid Search Consultant.
Challenge
Search alone limits brand storytelling and upper-funnel engagement. Missing video or display campaigns can result in lower overall conversions and engagement.
Solution
Implement Display and YouTube campaigns for awareness, demos, and engagement. Set up remarketing sequences to re-engage visitors and drive conversions. Optimize product feeds in Google Merchant Center for Shopping campaigns.
Best Practices
Segment audiences, apply frequency caps, test creative lengths, and use dynamic remarketing. Reference Google Display Network and YouTube Ads guidance for optimal results.
Challenge
Without automation and CRM integration, paid leads may be mismanaged, leading to poor attribution, delayed sales follow-up, and lower pipeline conversion.
Solution
Connect PPC leads to HubSpot, Salesforce, or Zoho CRM to ensure accurate attribution, scoring, and nurture sequences. Use UTM tags, server-side conversions, and offline uploads to maintain performance tracking integrity. Internal reference: Google Ads Consultant.
Best Practices
Automate handoffs with SLA workflows, trigger lead-scoring alerts, and use marketing automation to maintain fast response times for high-intent prospects.
Challenge
Multi-channel campaigns with fragmented data and cookieless environments can misrepresent channel ROI and lead to misallocated budget.
Solution
Consolidate analytics into Looker Studio and GA4 to visualize funnels, channel performance, and multi-touch attribution. Use controlled experiments to validate assumptions. Reference: Looker Studio and GA4 Documentation.
Best Practices
Adopt server-side tagging, maintain naming consistency, and implement data-driven attribution models to make confident budget decisions.
Challenge
AI-powered campaigns risk inefficiency if unmonitored, and automation without strategy can propagate errors.
Solution
Use Google Smart Bidding, Performance Max, and Microsoft Ads ML features with human oversight. Combine automated bidding with audience exclusions and conversion value rules. Reference: Smart Bidding and Performance Max.
Best Practices
Maintain a testing cycle: experiment, measure, and iterate. Monitor data quality and governance. For guidance, see PPC Consultant Services.
Challenge
Poor alignment between content marketing, landing pages, and paid ads reduces engagement, CTR, and conversion rates.
Solution
Map content to the buyer journey, optimize landing pages, and A/B test ad copy with page variants. Use heatmaps, session recordings, and conversion data to refine pages. Internal references: SEO Consultant and PPC Consultant.
Best Practices
Continuously update content based on performance, integrate internal linking for SEO, and maintain consistent CTA messaging across channels.
Challenge
Without clear reporting and communication, clients struggle to see campaign performance and ROI, which can erode trust.
Solution
Provide detailed dashboards, regular reporting, and transparent updates. Use GA4, Search Console, and Looker Studio to visualize KPIs. Internal reference: Google Analytics Consulting.
Best Practices
Offer 1:1 consulting, actionable insights, and real-time performance data. Maintain open channels for questions and recommendations to ensure trust and accountability.
Why a Multi-Channel Strategy Matters
A holistic, integrated paid search and multi-channel growth strategy by a skilled consultant ensures each touchpoint—from first click to conversion—is optimized for impact. Connecting paid search with SEO, social, display, CRM, and AI automation drives higher ROI, superior lead quality, and long-lasting pipeline growth across all digital platforms.
Key Benefits of Hiring a Paid Search Consultant
Maximized ROI
Working with an expert PPC Consultant ensures every advertising dollar delivers measurable value. I help businesses achieve higher returns on ad spend (ROAS) through data-driven optimization, smart bidding, and precision targeting across Google Ads and Microsoft Advertising.
Each campaign is structured to minimize wasted spend and attract high-intent users ready to convert. Through continuous keyword refinement, conversion tracking, and ad testing, I help brands scale efficiently and achieve sustainable growth in performance marketing.
Time Savings
Managing pay-per-click campaigns can be time-consuming and technically demanding. As your dedicated Google Ads Consultant, I handle every detail—from keyword research and campaign setup to bid optimization and performance tracking—so you can stay focused on your business goals.
With structured workflows and automation, you save hours each week while your campaigns stay ahead of market trends, algorithm changes, and seasonal fluctuations.
Deep Expertise
With over 16 years of experience in Bing Ads, SEM, and SEO, I bring integrated insights that enhance campaign effectiveness across all platforms — Search, Display, Shopping, and Retargeting.
My hands-on approach ensures your campaigns achieve strong Quality Scores, improved CTRs, and reduced CPCs through advanced analytics and testing strategies.
Competitive Edge
In a crowded digital marketplace, differentiation is key. My Paid Search Consulting services use advanced audience segmentation, remarketing, and keyword expansion to find gaps competitors overlook.
Through creative testing and smart bidding, your brand maintains visibility and performance, targeting the right audiences with precision and relevance.
Transparent Reporting
Transparency builds trust. I deliver easy-to-read reports powered by Google Analytics Consulting and Looker Studio (Data Studio), showing performance metrics like CPA, CTR, and ROAS in real time.
This clear reporting structure empowers informed decision-making, ensuring every optimization aligns with your growth objectives and business KPIs.
Common Paid Search Challenges and Solutions
Many businesses turn to a Paid Search Consultant when their PPC campaigns underperform or fail to deliver measurable ROI. I specialize in identifying problems, uncovering growth opportunities, and implementing strategies that transform paid search into a revenue driver. Here are the most common scenarios I address:
Why Hire Zabi Niazi as Paid Search Consultant?
16 + Years of Hands-On Experience
Managing complex paid search campaigns across industries.
Results-Driven Focus
Managing complex paid search campaigns across industries.
Customized Strategies
Tailored plans aligned with your business goals and market.
Transparent Communication
Tailored plans aligned with your business goals and market.
Always Adapting
Staying ahead of platform updates and industry trends.
Partnership Approach
I don’t just work for you; I work with you. I see myself as an extension of your team, dedicated to your long-term success.
Industry-Specific Expertise – Paid Search Consulting Services
As a dedicated Paid Search Consultant, I understand that every industry has unique challenges and requires tailored paid search strategies to maximize ROI. I specialize in creating data-driven PPC campaigns for a diverse array of sectors, including:
E-commerce:
Driving sales with optimized Google Shopping campaigns, dynamic remarketing, and effective product feed management, ensuring high-intent shoppers convert faster.
B2B SaaS:
Executing account-based marketing (ABM) PPC strategies on Google Ads and LinkedIn Ads, targeting decision-makers with focused lead qualification and reducing Cost Per Lead (CPL).
Local Services:
Leveraging geo-targeted campaigns featuring call extensions and localized ad content for businesses like legal services, healthcare providers, and home improvement contractors.
Enterprise-Level Solutions:
Managing large-scale, multi-channel paid search programs with advanced bidding automation and cross-channel integration for sustained pipeline growth.
Education and Non-Profits:
Crafting budget-conscious awareness and enrollment campaigns using social ads and PPC to attract and nurture prospects.
Healthcare and Pharmaceutical:
Designing compliant campaigns that balance regulatory requirements with targeted patient acquisition and brand trust.
This industry expertise ensures your campaigns are finely tuned to market trends, consumer purchasing behaviors, and competitive dynamics, delivering results specific to your sector’s demands. Learn more about my specialized PPC services tailored to your business.
Mobile PPC and Responsive Design Expertise
With more than 70% of all online searches now occurring on mobile devices, optimizing paid search campaigns for mobile users is essential for capturing high-quality traffic and driving conversions. As an experienced Paid Search Consultant, I specialize in designing mobile-first PPC strategies that prioritize the unique behavior and intent of mobile users.
Strategic Mobile Bid Adjustments for High-Intent Traffic
I apply mobile bid adjustments to ensure your ads appear prominently for high-intent smartphone and tablet users. By analyzing device-level performance data, I allocate more budget toward mobile audiences most likely to convert.
This strategy enhances ad visibility during crucial decision-making moments. Paid Search Consulting at the device level ensures that every click is optimized for ROI.
Leveraging Mobile-Specific Ad Extensions and Formats
I integrate call extensions, location targeting, and mobile-optimized formats such as Responsive Search Ads (RSA) and app promotion ads to reach audiences effectively on the go.
These mobile-first ad types encourage direct engagement—phone calls, store visits, or app installs—helping you capture high-value leads through an optimized mobile experience.
Fast-Loading, Responsive Landing Pages to Boost Mobile Conversions
I build and optimize responsive landing pages that adapt seamlessly across devices. Pages are designed for faster load times, intuitive navigation, and clear calls-to-action.
Optimized mobile UX minimizes bounce rates and maximizes conversions—an essential part of PPC Consulting strategies that align paid clicks with measurable results.
Leveraging Accelerated Mobile Pages (AMP) and Speed Optimization
By implementing AMP technology and performance optimization best practices, I reduce mobile load times, enhance Quality Scores, and improve ad rank.
Speed optimization directly impacts ad visibility and CTR. Combining AMP with data-driven testing ensures superior performance across both Google Ads and Bing Ads campaigns.
Tailored Messaging for Mobile User Behavior
I develop ad copy optimized for mobile-first behaviors such as voice search and “near me” intent queries. Each message is contextually designed to engage users during micro-moments.
By aligning copy tone, CTA, and extensions with mobile browsing patterns, your ads resonate better and generate stronger engagement across search and display networks.
These mobile PPC and design strategies help your brand capture the rapidly growing mobile segment, improve engagement, and drive conversions. Discover more about mobile PPC best practices.
Client Engagement Workflow
Our partnership follows a clear, predictable, and results-focused five-step process. From our initial conversation to continuous optimization, this workflow ensures every action we take is perfectly aligned with your business objectives and designed to deliver maximum value and sustained growth.
Discovery and Goal Setting
The Foundation
This is where we listen and learn. We conduct a deep dive to understand your business, your audience, and your objectives. By defining key performance indicators (KPIs) from the start, we set a clear benchmark for success.
Strategy Development
The Blueprint
Once we have our insights, we build a customized strategy that outlines the precise channels, tactics, and timeline required to meet your goals. This blueprint serves as our shared guide for the entire project.
Campaign Build and Launch
The Execution
With the strategy approved, our team moves into action. We set up all necessary accounts, create compelling ad copy and visuals, and implement robust tracking systems to ensure every action is measurable.
Active Management and Optimization
The Engine
This is the ongoing work that drives results. We continuously monitor campaign performance, conduct A/B testing, and refine every element to improve efficiency and maximize your return on investment (ROI).
Reporting and Collaboration
The Partnership
Transparency is key. We provide you with actionable, easy-to-understand reports that highlight our progress. We then work with you to review results, discuss insights, and plan the next steps for continued growth.