PPC Consultant

Pay Per Click PPC Consultant Services by Zabi Niazi | Google Ads & Bing Ads Certified Expert

Results-Driven Google and Bing Ads Certified PPC Consultant

Looking for a results-driven PPC consultant to maximize your advertising ROI? With over 16 years of expertise in Google Ads managementMicrosoft Advertising (Bing Ads), Meta Ads, and Amazon PPC, I help businesses convert paid traffic into measurable growth. As a certified Google Ads expert and Microsoft Advertising professional, I design and manage profit-focused PPC campaigns that reduce wasted ad spend, scale effectively, and drive consistent results.

From B2B SaaS PPC strategies to e‑commerce PPC solutions and local business PPC marketing, I provide tailored PPC consulting services that cover everything from keyword research and persuasive ad copywriting to bid strategy, landing page optimization, and conversion tracking. By syncing campaigns with your sales and analytics data, I ensure every ad click drives highly qualified leads, sales, and revenue.

Partner with a dedicated PPC specialist who blends advanced strategy with hands-on campaign execution. From precise campaign setup to long-term PPC management, my approach makes sure your paid search ads outrank competitors and deliver real business growth in today’s competitive digital landscape.

What is a PPC Consultant and What Do They Do?

What is a PPC Consultant?

PPC consultant is a digital marketing professional specializing in planning, managing, and optimizing pay-per-click advertising campaigns across major platforms such as Google AdsMicrosoft Advertising (Bing Ads), Meta Ads, and more. Their primary goal is to drive targeted traffic, increase qualified leads, and maximize ROI through expert PPC management. Many businesses seek an experienced PPC consultant or specialist to develop scalable, data-driven paid search strategies that improve revenue and minimize wasted ad spend.

What Does a PPC Consultant Do?

An experienced PPC consultant offers comprehensive paid search consulting services including:

  • Conducting in-depth keyword research & audience targeting to identify high-intent search terms and segment relevant audiences.
  • Creating persuasive ad copy and creative assets optimized for conversions across PPC platforms.
  • Developing and refining bid strategy & budget optimization to maximize campaign efficiency and reduce wasted spend.
  • Implementing conversion tracking and analytics with tools such as Google Analytics 4 to measure and analyze campaign performance precisely.
  • Continuously optimizing campaigns to improve Return on Ad Spend (ROAS) and overall marketing effectiveness.

Whether you operate an E-commerce business seeking increased sales, a SaaS company looking to generate qualified leads, or a local business aiming to dominate search results in your area, a skilled PPC consultant will tailor paid search strategies aligned with your unique business goals. Staying current with the latest digital marketing trends and platform updates ensures your campaigns remain competitive and deliver measurable results.

Why Work with a PPC Expert vs. an Agency?

Choose a PPC consultant for truly personalized attention and direct communication. Unlike larger PPC agencies or general digital marketing agencies, we offer a focused, expert approach, becoming a seamless extension of your team. This means transparent reporting and a deep understanding of your specific needs and marketing goals. This direct collaboration fosters agility and ensures your PPC campaigns are always perfectly aligned with your evolving business goals. Working with an individual PPC expert or freelance PPC consultant often means faster decision-making and more dedicated focus on your account, leading to higher efficiency and superior results in your overall marketing and advertising strategy. Our tailored PPC services are truly designed just for you.

Key Advantages of Hiring a Dedicated PPC consultant

BenefitPPC ConsultantTraditional Agency
Direct Expert Access✅ Yes❌ Often No (Account Managers)
Custom Strategies✅ Tailored❌ Often Template-Based
Flexibility✅ Agile, Fast Response❌ Slower, Bureaucratic
Transparent Reporting✅ Clear, Actionable❌ Generic, Delayed
Lower Costs✅ Efficient Budget Use❌ Higher Overhead
Performance Focus✅ ROI-Driven❌ Revenue-Driven for Agency

Expert PPC Consultant Services for Business Growth

Are you looking to maximize your return on ad spend and attract high-quality leads? Our team of dedicated PPC consultants specializes in creating, managing, and optimizing performance-driven pay-per-click campaigns. We provide comprehensive PPC consultant services designed to cover every aspect of your paid search strategy, ensuring your business stands out in a competitive digital landscape.

Here’s what our holistic PPC consultant services include:

Strategic Keyword Research and Selection +

A strong PPC campaign begins with thorough keyword research. Our experts identify high-intent, long-tail keywords tailored to your products and services. This ensures your ads reach the right audience at the right moment.

Related resources: SEO Consultant Services and PPC Consultant Services.

Compelling Campaign Setup and Ad Creation +

Our PPC consultants craft persuasive ad copy, leveraging all available ad extensions to maximize engagement. Every ad is designed to resonate with your audience, increase click-through rates, and drive qualified traffic.

Learn more about Google Ads Consulting for campaign creation best practices.

Transparent Performance Tracking and Reporting +

Transparency is key. You’ll receive regular, easy-to-read reports highlighting clicks, conversions, cost-per-click, and ROI. Track your campaign’s real-time performance and make data-driven decisions.

Reference tools: GA4 Documentation and Looker Studio Dashboards.

Effective Bid Management and Budget Planning +

We continuously monitor and adjust bids to maximize ad placement and optimize cost-per-click. Our PPC consultants strategically allocate budgets to ensure every dollar delivers measurable value.

For bid automation strategies, see Google Smart Bidding.

Landing Page Optimization for Conversions +

Conversion-focused landing pages align with ad messaging and provide a seamless user experience. Optimized layouts, clear CTAs, and persuasive content help turn visitors into customers.

Internal link: SEO & Landing Page Optimization.

Intelligent Re-marketing and Audience Segmentation +

Re-engage your most valuable prospects using advanced re-marketing strategies. Segment audiences to deliver highly personalized ads, increase brand recall, and improve conversion rates.

Platforms: Meta Ads, LinkedIn Ads.

Multi-Platform Expertise +

We manage campaigns across Google Ads, Microsoft Ads (Bing), Facebook, LinkedIn, and more, ensuring cohesive messaging and cross-platform performance tracking for maximum ROI.

Learn more: Full PPC Consultant Services.

PPC consultant services infographic from Zabi Niazi showing key areas: keyword research, bid management, campaign setup, and performance tracking.
PPC consultant channels infographic with logos for Google Ads, Microsoft Advertising, Facebook, LinkedIn, TikTok, and Programmatic advertising.

By choosing our expert PPC consultant services, you are investing in a comprehensive, results-oriented partnership focused on delivering sustainable business growth through paid advertising.

Common PPC Challenges and Expert Solutions

Common PPC challenges faced by advertisers in 2025 and how a professional PPC consultant, specialist, or expert solves them effectively.

Wasted Ad Spend Due to Unfocused Keywords

Challenge

Many PPC campaigns waste budget on irrelevant or overly broad keywords, resulting in low conversion clicks and wasted spend.

Solution

A skilled PPC consultant performs in-depth keyword research, competitor analysis, and negative keyword strategy. Combine with SEO keyword research to enhance campaign efficiency and ensure high-intent targeting.

Regular keyword audits help identify low-performing keywords and reduce unnecessary spend.

Keeping Up with Constant Platform Changes

Challenge

Frequent updates to Google Ads, Microsoft Ads, and social platforms can disrupt campaigns if not monitored.

Solution

An experienced PPC consultant monitors updates and leverages emerging features for optimized performance. Explore PPC case studies and Google Ads strategies.

Automated alerts and proactive campaign adjustments ensure consistent performance despite platform changes.

Click Fraud and Invalid Traffic

Challenge

Fraudulent clicks from bots or competitors inflate budgets and misrepresent performance data.

Solution

Use click fraud detection tools and regular traffic audits to safeguard budgets. Implement IP exclusions and conversion tracking to ensure accurate reporting.

Low Click-Through Rates (CTR) from Ineffective Ad Copy

Challenge

Generic or poorly written ad copy fails to attract clicks, reducing campaign engagement and ROI.

Solution

Create compelling, audience-focused ad copy and perform A/B testing. Reference PPC copywriting best practices and optimize ads for all device types.

High Competition Leading to Rising Costs

Challenge

Intense competition in PPC auctions increases bids, leading to higher cost-per-click and lower ROI.

Solution

Use strategic bid management, audience segmentation, and automation. Learn from Google Ads bidding guides and competitor insights to optimize costs.

Diversify ad networks and utilize dayparting to reduce wasted spend.

Underperforming Landing Pages That Reduce Conversions

Challenge

Poorly optimized landing pages reduce conversion rates, even with quality traffic.

Solution

Optimize pages for speed, relevance, and clarity. Reference landing page optimization tips to increase lead capture and reduce bounce rates.

Implement clear CTAs, mobile optimization, and A/B testing to maximize conversions.

Targeting the Wrong Audience

Challenge

Broad or incorrect audience targeting results in wasted spend and low-quality leads.

Solution

Utilize precise audience segmentation, retargeting, and lookalike audiences. Learn from audience targeting strategies and PPC audience insights.

Poor Account Structure and Management

Challenge

Disorganized campaigns complicate optimization, reporting, and performance tracking.

Solution

Implement proper campaign hierarchy, naming conventions, and segment campaigns by products or services. Reference account structuring best practices.

Regular audits and performance reviews ensure campaigns remain aligned with objectives.

Improper Use of Automation and AI

Challenge

Incorrectly applied AI or automation can reduce campaign control and efficiency.

Solution

Balance AI tools with manual oversight. Learn AI in PPC best practices and automation tips to optimize campaign results.

Data Privacy and Tracking Limitations

Challenge

New privacy regulations and tracking restrictions complicate attribution and measurement.

Solution

Adopt privacy-compliant tracking and attribution modeling. Explore analytics tracking solutions and PPC tracking guides.

Ad Fatigue and Banner Blindness

Challenge

Repeated ads cause consumers to ignore or dislike them, reducing engagement and CTR.

Solution

Rotate creatives, leverage video ads, and test interactive formats. Reference ad creative optimization tips.

Lack of Clear KPIs and Reporting Metrics

Challenge

Without defined KPIs, campaigns are hard to measure and improve.

Solution

Establish clear KPIs, track conversions, and implement analytics dashboards. Regular reporting and reviews ensure continuous optimization.

Your Dedicated PPC Consultant for Growth Providing

As a dedicated PPC consultant, I deliver comprehensive, data-driven services designed to elevate your online presence, drive targeted traffic, and maximize your return on investment (ROI). Leveraging over 16 years of experience and certifications in Google AdsMicrosoft AdvertisingMeta Ads, and Amazon PPC, I develop and manage customized PPC strategies that grow your business sustainably.

Why Choose a Dedicated PPC Consultant, Specialist, or Expert?

Choosing a dedicated PPC consultant or PPC specialist provides your business with expert, personalized attention and a strategic approach tailored to your unique goals. Unlike large agencies, a PPC consultant offers direct communication, faster decision-making, and more agile adjustments. This hands-on expertise ensures your campaigns are continuously optimized for higher ROI, reduced wasted spend, and scalable growth. As your dedicated PPC expert, I prioritize understanding your brand, market, and customers to deliver results-focused paid search campaigns. Learn why many businesses trust a dedicated PPC expert over general agencies for measurable results.

PPC Performance Metrics and KPIs to Track

Pay-Per-Click (PPC) success depends on measuring the right KPIs to optimize ad spend, improve targeting, and drive profitable conversions. As your expert PPC Consultant, I monitor these essential PPC KPIs to maximize campaign effectiveness across platforms like Google Ads, Bing Ads, and more.

KPI’s for Visibility and Reach

Focus on how broadly and how often your ads are shown to your target audience, maximizing brand discoverability and ad exposure.

KPIDefinitionWhy It MattersHow to Optimize
Impression Share (IS)% of available impressions your ads capture.Reflects auction competitiveness and market presence.Increase bids, improve ad relevance, expand budgets.
Search Impression Lost (Budget/Rank)% of impressions lost due to budget or rank constraints.Reveals where scale or quality issues restrict visibility.Adjust budgets, improve ad quality, refine bids.
Click-Through Rate (CTR)% of impressions converting to clicks.Measures ad appeal and targeting accuracy.Create compelling ad copy, test extensions, target appropriately.
Ad Rank / Average PositionAverage SERP position of your ads.Higher rank drives better visibility and engagement.Optimize bids, improve ad relevance.
CPM (Cost per Mille)Cost for 1,000 ad impressions.Valuable for display/branding campaigns.Refine placements and target high-value segments.
View-Through Rate (VTR)% of exposed users converting later without clicking immediately.Captures brand effect beyond immediate responses.Develop advanced remarketing and audience segmentation.
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KPI’s for Cost and Efficiency

These KPIs assess how effectively your budget converts into valuable clicks and conversions, maximizing ROI.

KPIDefinitionWhy It MattersHow to Optimize
Cost Per Click (CPC)Average cost paid per click.Key metric for bid and cost control.Use negative keywords, optimize bids and targeting.
Quality ScoreRelevance score for ads, keywords, and landing pages.Influences CPC and ad placement.Optimize keyword match, ad relevance, and landing experience.
Cost Per Acquisition (CPA)Avg. spend to acquire a lead or sale.Core profitability metric.Refine targeting, user journey, and conversion paths.
Budget Utilization RatePercentage of budget spent on valid, effective traffic/conversions.Ensures full value from allocated spend.Monitor pacing, reallocate budget where performance is strong.
Click Share% of total available clicks captured.Reflects your share of audience engagement.Enhance ad copy, increase relevance.
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KPI’s for Conversion and Revenue

These KPIs measure campaign outcomes and business value driven by PPC activity.

KPIDefinitionWhy It MattersHow to Optimize
Conversion Rate (CVR)Percentage of clicks resulting in conversions.Measures campaign effectiveness in driving goals.Improve landing pages, match ad intent, optimize CTAs.
Return on Ad Spend (ROAS)Revenue generated per dollar spent on ads.Measures campaign profitability.Focus on high-converting keywords and audiences.
Average Order Value (AOV)Average revenue per transaction.Higher AOV yields better overall returns.Deploy upsell and cross-sell campaigns.
Revenue Per Click (RPC)Revenue generated per ad click.Indicates traffic quality.Target qualified, high-intent audiences.
Assisted ConversionsConversions assisted by PPC but not last-click attributed.Reflects full marketing funnel impact.Use data-driven attribution for holistic optimization.
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KPI’s for Customer Value and Retention

Track the long-term value and loyalty of customers acquired via PPC campaigns.

KPIDefinitionWhy It MattersHow to Optimize
Customer Lifetime Value (LTV)Total expected revenue from a PPC-acquired customer.Guides sustainable acquisition investment.Target high-value customers, focus on retention.
Repeat Purchase Rate% of customers who buy more than once.Key for growth and customer loyalty.Use retargeting and personalized offers.
CAC : LTV RatioRatio of acquisition cost vs. customer lifetime value.Balances short-term spend with long-term profitability.Optimize CPC and increase retention/upsells.
Churn Rate% of lost customers over a time period (for subscriptions).Highlights retention challenges.Invest in onboarding and loyalty campaigns.
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KPI’s for Competitive and Market Insights

Understand your PPC program’s position relative to competitors and broader market dynamics.

KPIDefinitionWhy It MattersHow to Optimize
Impression Share Lost to Competitors% of impressions competitors gain at your expense.Reveals market share gaps.Increase bids, improve quality and relevance.
Competitive CPC AnalysisYour average CPC vs. industry benchmarks.Ensures cost-efficiency in competitive markets.Regular bid audits and segmentation.
Ad Copy Engagement vs CompetitorsCTR and engagement relative to competitors’ ads.Keeps messaging compelling and unique.Continuously monitor and refresh creatives.
Budget Share AllocationHow budget is allocated across campaigns relative to market trends.Maximizes opportunity capture.Allocate dynamically to top performers.
Multi-Channel IntegrationImpact of paid search alongside other channels.Demonstrates holistic marketing ROI.Plan coordinated, multi-channel campaigns.
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KPIs by Business Type

Select the KPIs most relevant for your industry or business model.

Business TypeKey KPIs
E-commerceROAS, Conversion Rate, AOV
SaaS / SubscriptionCustomer Lifetime Value, Churn Rate, CAC:LTV Ratio
Lead Generation / B2BConversion Rate, CPA, Click Share
Branding / AwarenessCPM, Impression Share, View-Through Rate
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Final Takeaway

Measure, optimize, and align KPIs with your business goals. Use external SEO-optimized resources to track performance and guide continuous PPC improvement.

4-Step PPC Campaign Management by a Proven Specialist

As your PPC consultant, I follow a systematic process to ensure every campaign is a success.

Why Hire Zabi Niazi as Your PPC Consultant

Choosing the right PPC consultant is crucial for your business’s online growth. At Zabi Niazi, we stand out by combining unparalleled expertise with a client-centric approach, ensuring your paid advertising delivers exceptional results. As a dedicated PPC specialist and PPC expert, I offer distinct advantages:

Expert PPC and Google Ads bid management consultant, optimizing ad spend and maximizing campaign performance.

Google-Certified Expertise

As a proud Google Partner and Google Ads Certified Consultant, I hold industry credentials that validate my proven ability to manage high-performing PPC campaigns. I’m a Google Partner with hands-on experience managing $25M+ in ad spend, and I consistently stay ahead of trends and PPC platform updates. This deep expertise drives superior digital marketing outcomes. My specialized PPC consulting leverages the very latest industry trends.

Custom Strategy for Each Client

Your PPC campaigns are built from scratch—no cookie-cutter templates. Every PPC strategy is precisely aligned to your specific business goals, target audience, and industry for maximum ROI. This personalized PPC consulting service ensures highly relevant marketing and advertising efforts.

Transparent Communication

You get real-time reports, weekly insights, and ongoing strategy updates. I provide full transparency, keeping you informed every step of the way with regular campaign performance reports and actionable insights. This builds immense trust in our PPC services and my role as your dedicated PPC specialist.

PPC Platforms Managed by a Certified Expert

I specialize in optimizing Google Ads campaigns, targeting high-conversion keywords like PPC consultant San Francisco and PPC Agency San Francisco. My expertise extends across platforms to ensure your ads reach the right audience at the right time:

PPC Platforms and Shopping Ads

Google Ads certified partner specialist

Google Ads

Partner with our Google Ads certified specialists for expert advertising campaigns.

Apple Search Ads advertising consultant analyzing app store campaign performance.

Apple Search Ads

Our Apple Search Ads advertising consultants maximize app visibility and downloads.

Expert providing Amazon Ads advertising services to boost e-commerce sales.

Amazon Ads

Partner with our Amazon Ads consulting experts to maximize your product visibility.

Bing Ads advertising consultant managing search campaigns on Microsoft Advertising.

Bing Ads

Our Bing Ads advertising consultants help businesses reach a wider audience.

Social Media & Discovery Ads

LinkedIn Ads advertising consultant analyzing campaign performance for B2B leads.

LinkedIn Ads

Our LinkedIn Ads advertising consultants help businesses reach key decision-makers.

Tiktok advertising consultant optimizing creative ad campaigns for viral growth.

TikTok Advertising

Our TikTok Advertising Consultants specialize in creating engaging, trend-driven ad strategies.

Reddit advertising consultant analyzing community engagement for ad campaign optimization.

Reddit Advertising

Our Reddit Advertising Consultants help brands connect authentically with niche communities.

Quora advertising consultant analyzing audience targeting for ad campaigns.

Quora Advertising

Our Quora Advertising Consultants connect your brand with highly engaged audiences.

Expert providing Snapchat Ads advertising services.

Snapchat Advertising

Our Snapchat Advertising Consultants help brands engage a younger audience.

Twitter Advertising consultant optimizing ad campaigns for engagement and reach.

Twitter Advertising

Our Twitter Advertising Consultants help brands connect with their audience.

Pinterest advertising consultant optimizing visual ad campaigns for e-commerce.

Pinterest Advertising

Our Pinterest Advertising Consultants help brands inspire action and drive sales.

Meta Ads consultant optimizing Facebook and Instagram advertising campaigns.

Meta Ads

Partner with our Meta Ads consultants for highly targeted and effective advertising.

Audio & Video Advertising

E-commerce Platform Integration

Analytics & Data Management

Google Analytics certified partner specialist

Google Analytics

Partner with our Google Analytics certified specialists for insightful data tracking.

Consultant providing Google Tag Manager services for data accuracy.

Google Tag Manager

Our Google Tag Manager consulting services ensure precise data collection.

Google Search Console management consultant analyzing website performance data for SEO.

Google Search Console

Our Google Search Console management consultants leverage GSC data to optimize your website.

Google BigQuery consultant managing data analytics.

Google BigQuery

Consult with our Google BigQuery experts for scalable data warehousing.

Google Looker Studio consultant creating data dashboards and reports.

Google Looker Studio

Our Google Looker Studio consultants transform your data into actionable insights.

Marketing & CRM Automation & Development

HubSpot expert consultant implementing CRM and marketing automation.

HubSpot

Our HubSpot expert consultants help streamline your marketing, sales, and customer service.

Salesforce CRM services logo

Salesforce

Leverage our Salesforce consulting services to optimize your customer relationship management.

Expert team providing Adobe Marketo services to optimize marketing automation strategy.

Adobe Marketo

Our dedicated team offers comprehensive Adobe Marketo consulting services.

JavaScript consultant coding and developing web applications.

JavaScript

Our JavaScript consultants provide expert development and optimization.

SEMRush SEO Optimization Consultant analyzing website for ranking improvements.

SEMRush SEO Optimization

Our SEMRush SEO Optimization Consultants leverage SEMRush tools for higher rankings.

PPC Promotional Credit – Get Up to $2,500 in Bonus Ad Spend

Jump-start your next Pay-Per-Click (PPC) campaign with added momentum. When you create a new Google Ads account under expert guidance from Zabi Niazi, you can unlock exclusive Google Ads promotional offers worth up to $2,500 in ad credits once you meet the required ad spend in your first 60 days.

As a certified Google Partner, Zabi Niazi ensures every campaign is strategically structured, fully compliant, and conversion-ready — turning your bonus credit into measurable performance wins.

Available Google Ads Credit Offers

Get $1,000 in Ads credit when you spend $1,500 within the first 60 days.

Get $1,500 in Ads credit when you spend $3,000 within the first 60 days.

Get $2,500 in Ads credit when you spend $5,500 within the first 60 days.

How to Claim:

  1. Create a new Google Ads account through Zabi Niazi’s consultant referral setup to ensure full credit eligibility.
  2. Complete your payment setup and verify the account within Google Ads.
  3. Launch your campaign using an optimized structure that targets high‑intent keywords and measurable conversions.
  4. Meet the minimum spend requirement within 60 days — your bonus credit automatically applies once verified by Google.

Maximize your advertising ROI with expert support and incentive funding tailored to your PPC goals.

Case Studies from a PPC Expert

Discover how our data-driven strategies have empowered businesses like yours to overcome challenges and achieve remarkable growth

DTC E-Commerce Brand: Full-Funnel PPC Growth and ROAS Optimization

Challenge:

An e-commerce brand faced low customer lifetime value (LTV), high bounce rates, and lacked a cohesive full-funnel strategy for its paid advertising, leading to inconsistent sales.

Strategy:

Implemented a holistic PPC strategy focusing on Performance Max campaigns, granular Google Shopping feed optimization, conversion-focused funnel-based campaigns (awareness to conversion), remarketing layers, and post-purchase upsell ad strategies.

Results:

4.8x ROAS on Google Ads; +142% revenue increase Year-over-Year; 21% higher repeat purchase rate driven by targeted remarketing.

Read Full Case Study →

Home Services Provider: PPC Consulting Generates High-Value Jobs

Challenge:

A home services company needed to generate more high-value service requests while controlling their ad budget in a highly competitive local market.

Strategy:

Developed and managed a targeted PPC strategy focusing on precise geo-targeting, call-only campaigns, service-specific ad groups, and conversion tracking for phone calls and form submissions, optimizing for job value over sheer lead volume.

Results:

+110% increase in scheduled service appointments; 22% lower Cost Per Lead (CPL) compared to previous efforts; Increased average job value by 15% through strategic keyword targeting.

View Success Story →

PPC Consultant Reviews and Testimonials

Overall Customer Satisfaction: 4.95/5 based on 2 reviews.
Invaluable PPC Strategic Guidance
★★★★★
Zabi Niazi provided exceptional PPC consultancy. His strategic guidance transformed our campaigns, managing high-budget Google Ads accounts efficiently. His recommendations boosted conversions by 22% and optimized our overall PPC performance. Highly recommended for any company seeking a top PPC consultant.
— Jonathan Miller, San Jose, California
PPC Campaign Optimization Success
★★★★★
Engaging Zabi Niazi as our PPC consultant has been transformative. His meticulous approach to campaign optimization reduced CPC by 30% while increasing click-through rates by 20%. His expertise in paid search strategy and Google Ads makes him a highly reliable PPC consultant.
— Jessica Davis, San Francisco, California

PPC Consulting Services FAQs

What is a PPC Consultant, and how can they benefit my business?
A PPC Consultant, like Zabi Niazi, specializes in developing, managing, and optimizing Pay-Per-Click advertising campaigns across various platforms. They benefit your business by driving targeted traffic, increasing qualified leads, improving conversions, reducing wasted ad spend, and maximizing your overall return on investment (ROI).
What platforms do you specialize in for PPC advertising?
I specialize in a wide range of PPC platforms, including Google Ads (Search, Display, Shopping, YouTube), Microsoft Advertising (Bing Ads), Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok, Amazon Ads, and Apple Search Ads.
Do you work with international or local clients?
Both. I provide PPC consulting services for businesses across the US, Europe, MENA, and APAC regions, as well as local businesses seeking to dominate their specific markets (e.g., in the San Francisco Bay Area).
Do you offer account audits before starting new campaigns?
Yes, absolutely. A PPC audit is a critical first step. You can request a Google Ads Account Audit to uncover hidden waste, identify missed growth opportunities, and establish a baseline for your tailored strategy.
Can you manage both search and social media advertising campaigns?
Absolutely. My expertise covers both search advertising (e.g., Google Search, Bing Search) and paid social media advertising (e.g., Facebook, Instagram, LinkedIn, TikTok). I can develop an integrated, full-funnel strategy that leverages the strengths of both channels to maximize your reach and conversions.
How do you ensure my PPC campaigns deliver a high ROI?
Ensuring high ROI involves a multi-faceted approach: rigorous keyword research, continuous A/B testing of ad copy and landing pages, expert bid management, precise audience targeting, and ongoing performance analysis to reallocate budget effectively. My goal is always to maximize your return on ad spend.
How do you perform keyword research for PPC campaigns?
My keyword research process involves in-depth analysis using advanced tools to identify high-intent keywords, discover long-tail opportunities, and map negative keywords to prevent wasted spend. I also analyze competitor keyword strategies to ensure comprehensive coverage and competitive advantage.