Maximize your paid search performance with ongoing Google Ads consulting covering strategy, bid management, and in-depth account audits. Zabi proactively adjusts targeting, structure, and bidding on Search, Display, and Shopping—improving conversion rates and boosting your return on ad spend. Related: PPC expert, Paid search consultant.
SEO, SEM and PPC Digital Marketing Consultant
With over 16 years of proven experience, Zabi Niazi is a certified expert in driving revenue through comprehensive digital marketing strategies. Specializing in Google Ads (PPC), advanced SEO, SEM campaign management, and Analytics optimization, Zabi delivers laser-focused solutions that drastically improve online presence, reduce ad spend waste, and generate scalable, measurable business growth. Fueled by AI-driven insights and deep analytics, Zabi empowers B2B SaaS, eCommerce, and local businesses to outrank competitors.
Zabi has managed over $25 million in Google Ads spend with consistent high Quality Scores averaging +8. He has partnered with startups through Fortune 500 companies, building full-funnel digital marketing programs combining technical SEO, targeted paid search, conversion rate optimization (CRO), and analytics to increase qualified traffic, improve conversion rates, and lower customer acquisition costs. Zabi founded TimeZ Marketing while studying Management Information Systems at San Jose State University.
Experience and Expertise
SEO Services Consultant
Zabi provides advanced technical SEO, on-page and off-page optimization strategies, helping brands increase organic visibility and qualified traffic. From Local SEO to International SEO, every strategy is designed to enhance rankings and improve user engagement.
He conducts in-depth keyword research, site audits, and on-page SEO enhancements, ensuring Google-friendly architecture and user-centric experience. Zabi follows Google’s Quality Rater Guidelines and EEAT principles for long-term success.
His approach integrates schema markup, Core Web Vitals optimization, and link acquisition strategies to build authority and trust. Learn more about SEO consulting services.
SEM and PPC
As a certified Google Ads Consultant and Bing Ads Consultant, Zabi manages full-funnel campaigns that convert searchers into customers. His SEM strategies blend data-driven targeting with continuous optimization to lower CPA and improve ROI.
He builds cross-platform strategies that include PPC consulting, remarketing, and audience segmentation for precision performance. Zabi’s campaign management aligns with the latest Google Ads best practices and ensures transparent reporting for clients.
His end-to-end management includes keyword planning, ad copy testing, Quality Score improvement, and strategic bid automation across multiple ad networks.
Analytics and Reporting
Using tools like Google Analytics and Google Tag Manager, Zabi builds custom dashboards, event tracking, and server-side tagging solutions to ensure data accuracy.
He integrates tracking frameworks across CRM and ad platforms for holistic performance measurement. Data from paid and organic campaigns are visualized through actionable reports that align marketing spend with real business outcomes.
His analytics setup supports attribution modeling, user journey analysis, and cross-device tracking, empowering smarter decisions for every campaign.
Marketing Automation
Zabi implements automation workflows using platforms like Marketo, HubSpot, Salesforce, and Pardot. His systems ensure seamless lead nurturing from ad click to closed deal.
He connects automation with SEM strategies and organic marketing efforts for complete lifecycle marketing. Automated scoring, segmentation, and triggered campaigns help businesses scale efficiently.
This alignment between CRM and digital advertising allows consistent message delivery and improved customer retention.
AI-Driven Optimization
Zabi leverages machine learning and AI-powered platforms for PPC optimization, keyword expansion, and ad copy refinement. Using predictive analytics and smart bidding, he maximizes campaign precision and efficiency.
He employs automation tools to analyze large data sets, identify emerging trends, and adapt faster than competitors. His AI-driven framework ensures campaigns scale intelligently without compromising performance.
These data models enhance accuracy in audience targeting and budget allocation — strengthening campaign profitability and long-term growth.
Conversion Rate Optimization (CRO)
Through CRO consulting, Zabi transforms paid and organic traffic into measurable results. He runs A/B tests, heatmap analysis, and landing page experiments to uncover what drives user action.
By optimizing form fields, CTAs, layouts, and content flow, he boosts conversion rates and reduces bounce rates. His CRO process integrates with Google Ads audits and funnel analytics for full performance visibility.
Every optimization is rooted in behavioral insights and supported by data to ensure sustainable growth and higher ROI.
Audience Design and ABM
Zabi’s B2B SaaS marketing expertise includes advanced audience segmentation and account-based marketing (ABM). He aligns targeting with buyer intent to reach decision-makers and key accounts effectively.
By combining CRM data, ad platform insights, and firmographic segmentation, Zabi builds hyper-targeted audiences across LinkedIn Ads, Google Ads, and programmatic channels.
His ABM approach drives meaningful engagement and pipeline growth — connecting marketing performance directly to business impact.
Industries Served
B2B SaaS
B2B SaaS Companies
Accelerate demand and account wins with SaaS marketing, pipeline-focused PPC, and full-funnel ABM.
SaaS Results →
eCommerce
eCommerce Businesses
Boost store revenue with eCommerce PPC, Shopping feeds, and omnichannel ROAS optimization.
eCom Playbook →
Local
Local & Regional
Top Google Maps with local SEO, citations, and reputation strategy for service area, medical, and trades.
Local SEO Results →
Enterprise
Enterprise & Corp
Lead industry with enterprise SEM, analytics, and paid media at scale—built for national rollouts and multi-region teams.
Enterprise SEM →
Startup
Startups & High-Growth
Fuel early wins with agile paid/organic growth, MVP go-to-market and early scaling campaigns.
Startup Growth →
B2B Services
B2B & Professional Services
Book more meetings and inbound through [demand generation](https://zabiniazi.com/demand-generation-consultant/) and [targeted ABM](https://zabiniazi.com/abm-consultant/) for agencies, consultants, and SaaS-aligned verticals.
Demand Gen →Services and Specialties
Achievements and Key Metrics
$25M+
Spend Managed
8+
Quality Score
30-60%
CPA Reduction
2x
Lead Volume Growth
Approach and Philosophy
Growth happens when every channel works together. My philosophy: combine technical precision, transparent measurement, and creative paid/organic synergy—so every campaign, landing page, and experiment moves your real business KPIs. No shortcuts, no generic advice.
As a SEO, Google Ads & SEM consultant, every strategy is grounded in deep keyword research, technical SEO, full-funnel measurement, and consistent A/B testing. I specialize in solutions for B2B, SaaS and eCommerce businesses—from technical audits to performance-driven PPC campaigns and conversion optimization.
- Technical SEO, site health & advanced schema
- Full-funnel Paid Search & PPC Management
- Landing Page UX, CRO Strategies & analytics
- GA4 & attribution setup for actionable reporting
- Custom advisory for local SEO, enterprise, and international campaigns
“Zabi brought together paid and organic marketing to boost qualified leads and ROI—clear, honest communication and powerful execution. Would absolutely work with again!”
— Head of Growth, B2B SaaS
— Head of Growth, B2B SaaS
Want a strategy tailored to your B2B SaaS, eCommerce, or high-growth business?
Schedule a free consult →
Credentials and Certifications
Google Ads Certified (Google)
PPC, Search, Display Google Ads Services
PPC, Search, Display Google Ads Services
Analytics Individual Qualification (Google)
GA4, Tagging, Attribution Analytics Consulting
GA4, Tagging, Attribution Analytics Consulting
Microsoft Advertising Certified (Microsoft)
Bing Ads, Paid Search Bing Ads Consulting
Bing Ads, Paid Search Bing Ads Consulting
SEMrush Technical SEO (SEMrush)
On-Page & Technical Audits Technical SEO
On-Page & Technical Audits Technical SEO
ABM Certified (Terminus)
Account-Based Marketing, B2B ABM Consulting
Account-Based Marketing, B2B ABM Consulting
Content Marketing Certified (HubSpot)
Content Strategy, Organic SEO SEO Services
Content Strategy, Organic SEO SEO Services
Inbound Marketing Certified (HubSpot)
Lead Funnels, Campaigns Demand Generation
Lead Funnels, Campaigns Demand Generation
SEO Certified (HubSpot)
Keywords, Data, CRO SEO Consulting
Keywords, Data, CRO SEO Consulting
Sales Enablement Certified (HubSpot)
Sales Automation, CRM Ops About Zabi Niazi
Sales Automation, CRM Ops About Zabi Niazi
Digital Marketing Certified (HubSpot)
Multi-Channel Performance Performance Marketing
Multi-Channel Performance Performance Marketing
Conversion Rate Optimization (CRO)
CRO, A/B Testing, Landing Pages CRO Consultant
CRO, A/B Testing, Landing Pages CRO Consultant
Growth Marketing Certification
Full-Funnel, Demand Generation Growth Marketing
Full-Funnel, Demand Generation Growth Marketing
eCommerce Advertising Expert
Shopping, Product Feed, Ecom PPC eCommerce PPC
Shopping, Product Feed, Ecom PPC eCommerce PPC
Local SEO Specialist
Citations, Maps, Google Profile Local SEO Consulting
Citations, Maps, Google Profile Local SEO Consulting
LinkedIn Content & Ads Certified (LinkedIn)
B2B Social, Paid Strategy LinkedIn Ads
B2B Social, Paid Strategy LinkedIn Ads
International SEO Certified
Hreflang, Geo, Global Optimization International SEO
Hreflang, Geo, Global Optimization International SEO
Enterprise SEO Specialist
Large-Scale, Multi-Site SEO Enterprise SEO
Large-Scale, Multi-Site SEO Enterprise SEO
TikTok & Paid Social Ads
TikTok Ads, Social Lead Gen TikTok Ads Consultant
TikTok Ads, Social Lead Gen TikTok Ads Consultant
Credentials and Education
Education
Bachelor of Science, Management Information Systems
My background in Management Information Systems blends technical acumen with business strategy—the foundation for my work scaling SEO, SEM, and analytics solutions for complex B2B and SaaS companies.
This training powers my consulting in marketing technology, SEM, and data-driven analytics.
This training powers my consulting in marketing technology, SEM, and data-driven analytics.
Public Speaking and Media
Looking for a proven B2B marketing speaker, SEO expert, or analytics evangelist for your event, podcast, or webinar? Zabi offers actionable insights, real-world results, and frameworks trusted by growth teams and Fortune 500s alike.
- Scaling Google Ads & PPC for B2B and SaaS
- Integrated SEO + Paid Media strategy
- Analytics & Multi-touch attribution
- Demand Generation & Growth Marketing playbooks
- Using PPC data to unlock content and conversion wins
To book Zabi for keynote addresses, expert panels, or custom workshops,
contact@zabiniazi.com or schedule a call.
contact@zabiniazi.com or schedule a call.
Testimonials
Overall Customer Satisfaction: 5/5 based on 3 verified reviews.
360° SEO and SEM Strategy Delivered
Working with Zabi Niazi as our SEO, SEM, and PPC Digital Marketing Consultant has transformed our entire online strategy. He helped us optimize Google Ads, resolve key analytics tracking issues, and restructure our paid search and organic channels. Thanks to his comprehensive digital marketing consulting, we saw a 3x increase in conversions and a 42% drop in CPA within 60 days.
Google Ads, GA4 and Multi-Channel Integration
Zabi is a truly gifted consultant in the SEO, SEM and PPC space. He redesigned our Google Ads campaigns and implemented Google Analytics 4 with custom goal tracking. His omnichannel strategy brought consistency across paid and organic search. Our traffic quality improved, and lead volume doubled with better attribution clarity.
PPC + SEO Synergy That Scales
We hired Zabi for end-to-end digital marketing consulting across Google Ads, SEO, and analytics. His work on technical SEO, PPC targeting, and remarketing campaigns resulted in a 6:1 ROAS. His deep understanding of paid and organic synergy made a huge difference in our full-funnel performance. Highly recommend for anyone needing strategic SEM and PPC guidance.
Connect With Zabi Niazi
Whether you need a Google Ads audit, SEO review, or a tailored PPC strategy session, booking a 15-minute discovery call is the fastest way to reduce ad waste and accelerate growth pipeline.
Ready to transform your digital marketing?