Resume

Resume

Zabi Niazi: digital marketing resume

SEO, SEM, GEO/AEO and demand generation leader with 16+ years in B2B SaaS, enterprise technology and cybersecurity.

Book a free consultationSee case studies
16+years in B2B SaaS
$9.6Mlargest budget
-43%cost per lead
01 · Overview

Professional summary

Zabi Niazi is a Bay Area digital marketing consultant and former Director of Search and Multi-Channel Paid Media. He has managed budgets up to $9.6M and delivered measurable gains in traffic, cost per lead and pipeline at Qualys, BirdEye, Arm, iBaby Labs and TimeZ Marketing.

SEO and technical SEOGEO and AEOSchema markupGoogle AdsLinkedIn and Meta AdsDemand generationAccount-based marketingMarketing automationAttributionCRO
02 · Impact

Results at a glance

Headline outcomes across roles.

annual budget$9.6M
cost per lead-43%
qualified traffic+50%
lead-to-opportunity+31%
pipeline growth+25%
03 · Experience

Professional experience

Most recent first.

T

Director of Search and Multi-Channel Paid Media

TimeZ Marketing · Sep 2022 to May 2026 · San Jose, CA

  • Ran cross-channel SEO, SEM, GEO/AEO and paid media: 25% pipeline growth, 50% more qualified traffic.
  • Led ABM that lifted lead conversion 30% via conversational search optimization.
  • Cut CPC 25% and grew featured snippets 40% with structured A/B testing.
Q

Global Marketing Campaigns Manager, Demand Generation

Qualys · Jan 2020 to Jul 2022 · Cybersecurity

  • Managed a $9.6M annual budget across SEM, SEO, ABM, paid social and events.
  • Journey mapping plus schema markup for AEO: 31% lead-to-opportunity lift.
  • 20% higher engagement, 15% retention, 10% account expansion.
B

Senior Manager, Search Engine Marketing

BirdEye · May 2019 to Jan 2020 · B2B SaaS

  • Directed a $6.4M global SEM program: 43% lower cost per lead, 30% higher conversion rate.
  • Raised Google Ads Quality Score 36% and ROAS 35%.
A

Enterprise Demand Generation Manager (Contract)

Arm · Nov 2018 to May 2019 · Enterprise technology

  • Built enterprise ABM that shortened the sales cycle 18%.
  • Lifted MQL-to-SQL conversion 22% and email engagement 26%.
i

Senior Digital Marketing Manager, Demand Generation

iBaby Labs · Feb 2016 to Oct 2018 · Consumer technology

  • Grew traffic 34% and conversions 20% across SEO, SEM, content and paid social.
  • Improved MQL-to-SQL conversion 18% with better lead scoring.
F

Digital Marketing Consultant, B2B SaaS

Freelance · Jan 2010 to Feb 2016

  • 24% organic traffic growth, 33% lower CPL and 20% CTR lift via A/B testing.

Earlier: Marketing Intern, Check Point Software.

04 · Education

Education and certifications

B.S., Management Information Systems

San Jose State University

Certifications

Adobe Marketo EngageGoogle Analytics 4Google Ads SearchSEMrush ToolkitMicrosoft AdvertisingHubSpot Account-Based Marketing

Verify on LinkedIn

05 · Sectors

Industries I have worked in

Cybersecurity

Qualys: $9.6M multi-channel demand generation.

B2B SaaS

BirdEye and freelance clients: SEM, SEO and CRO.

Enterprise technology

Arm: enterprise account-based marketing.

Consumer technology

iBaby Labs: SEO, SEM and lead routing.

Proof

What colleagues say

Recommendations from LinkedIn.

One of the most capable SEO and digital marketing experts I have worked with. Deep domain knowledge with an analytical mind focused on commercial outcomes.

Bruce Grant, CMO, Opus Global

Came in as an SEM expert, took initiative on our webinar program, and consistently delivers.

Vasundhara Panigrahi, Director, Data and Analytics, Qualys

Want results like these for your company?

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Book a free consultationzbiniazi@gmail.com