What is SEO & How it Works

Table of Contents

What is SEO & How it works

What is SEO?

 

  • Google defines SEO – Search Engine Optimization: The process of making your site better for search engines. SEO also used in Title for the person who does this for a living. Example: We just hired a new SEO specialist to improve our presence on the web. 

 

  • SEO is about using the right words and serving relevant information to your potential customers on your website.

 

  •  SEO describes the work you can do to try to improve how often your website shows up when someone types a search query into Google or another search engine. You’re probably eager to understand how you can improve how often your website shows up in the search results. 

  •  Your website should attract new potential customers by achieving: *Quality of Traffic,
    *Quantity of Traffic, * % of Organic compared with Paid, Social, Email, etc. One way to do so is by showing up in search results. Methods of making your website appear when people search for the things you sell like children’s clothes are called search engine optimization, or SEO for short.

 

  • Think of it this way, SEO is like a shop window display — you want to make the shop window display interesting and attractive. Keep-up yourself updated with the latest Google Algorithm changes by visiting Google Algorithm History and make necessary changes to your SEO strategy as required.

Reasons Why SEO is So Important to Business

  1. SEO Drives Continuous Returns
  2. SEO Attracts Customers Actively Searching for Your Products & Services
  3. Reverse Engineering of Competitors
  4. Organically SEO Can Build Your Email / Database List
  5. SEO Has the Highest Conversion Rate Compared to other channels and Little to None CPA costs
  6. SEO Gets Highest Revenue Attribution
  7. SEO Can Convert, TOFU, MOFU, and BOFU – Depending on Content Available
  8. Historically SEO has shown to be the TOP driver of New Website Visitors
  9. SEO allows for word-of-mouth advertising
  10. SEO Generates Online Trust – Googlers trust organic rankings over Paid Ads
  11. SEO reaches customers at all levels of buying Cycles and Journeys
  12. SEO if done right has both long term and short-term success
  13. SEO has proven time and time, again and again to be the top leads driver

Simplifying SEO Explanation

Your website should attract new potential customers. One way to do so is by showing up in search results.

Methods of making your website appear when people search for the things you sell like children’s clothes, are called search engine optimization, or SEO for short.

Think of it this way,

SEO is like a shop window display — you want to make the shop window display interesting and attractive.

Search Engine Optimization SEO Explained - ZabiNiazi

SEO is about using the right words and serving relevant information to your potential customers on your websites.

This can be done in a few different ways.

Make sure your website contains useful information like inventory, selection, pricing, location, and hours.

SEO-Explained---Search-Marketing-Consultant---ZabiNiazi

Other best practices include:

  1. Create short, meaningful page titles.
  2. Use page headings that convey the subject of the page.
  3. Include a detailed “about us” section that includes contact information.
  4. A description of your business.
  5. List and Add countries where have operations.
  6. And, if it applies, store locations and opening hours.

 

If your website contains images and videos, make sure you describe them with alt text tags and other attributes to ensure that Google understands what they’re about and that users with disabilities can also access the content.

You should also make sure to use images to illustrate what you are selling and describe the items using keywords such as brands, colors, and descriptions of the items.

Additionally, you’ll want to pay close attention to image accuracy, descriptive wording, and relevancy of page titles.

We’ve talked about positive methods to increase the visibility of your site, but there are also not-so-positive methods. These include things like adding invisible text to a website to trick people into viewing content.

This, as well as other devious techniques designed to deceive indexing algorithms, are often described as black hat SEO and should be avoided. Google has many ways to detect techniques that intend to manipulate search rankings. These safeguards help ensure that search results remain relevant and accurate for users. As such, most of these black hat techniques don’t work and in the long run will amount to a waste of your time and money.

Google provides tools to help you manage your SEO. Sign up for Search Console to see how your website is performing.

Search Console is a free tool provided by Google to help you run your website and monitor its performance. It even sends you emails in case there’s a problem so you can focus on your business.

SEO Includes Reviewing Strategies

  1. Keyword Research
  2. Links Building
  3. Sitemap Optimization
  4. Website Development Including SEO Best Practices
  5. Social Network
  6. Feedback
  7. On Page SEO
  8. Off Page SEO
  9. Technical SEO
  10. Content Strategy
  11. Traffic Monitoring
  12. Rankings
  13. SERPs Optimization
  14. Site Auditing
Search-Engine-Optimization-SEO---SEM-&-SEO-Consultant---ZabiNiazi.com

How SEO Works?

SEO is about using the right words and serving relevant information to your potential customers on your websites.

    Organic results vs Ads

    Another important term you’ll hear as you continue to learn about Search and Search Engine Optimization (SEO) is “organic.” Organic means that the search results are appearing in order of relevance to what the person typed into the search box. (Not influenced by budget or bids). Organic search results aren’t paid for or influenced by businesses. These are entirely different and separated from other slots on the search results page (SERP) that can be paid for by businesses. Those are called Ads and you’ll see them marked as Ads when they appear. Advertising with Google does not have any effect on your site’s presence in our search results.

    Organic vis Paid Ads - SERP Example - SEO - How it Works

    On Page SEO

    Make your content easily accessible to search engines. Our team is ready to implement solutions to boost your rankings and improve your performance.

    Link Building

    An essential part of any successful SEO strategy, let’s build your internal link profile to add significance to your page keywords listed within search engines.

    Search Engine Optimization is fundamental to success. Our SEO strategies will earn your site a higher ranking in search results. We’ll provide a full SEO keyword rankings report, a link building profile report and indexed page information. Our customer-focused team will improve your traffic flow and increase sales for your web-based operations.

    SEO is the lifeline of online marketing. We offer our valued clients a high quality and affordable package. Leave the rest up to us as our experts are trained on the latest guidelines from all major search engines such as Google, Bing, Yandex, and Yahoo.

    Search Engine Results Page (SERP) Section - [Names]

    Organic Search Results, Paid Search Results, SEM Results, SEO Results, Local Search Results

    How to Check if Your Website Is Indexed by Google

    Super Easy to check if your websites live on Google OR if Google has indexed your website. Search for your website name in the search bar. If see the website domain in the search results means Google has indexed your website. You are all set.

    If you do not see the website domain name in the search results, then use the specific formula designed to just do this. (Check if your domain indexed by Google.com).

    Think of it or try to remember this as a formula. Using the formula, I am going to check if my personal website is indexed by Google. The formula or some might call search operator is => site:zabiniazi.com, if see my website domain name in the search results – the answer is Yes. Google has the website. With this formula, you can be 100% positive. Let’s check with another domain name. for example, check if Wikipedia is indexed. The formula is => site:Wikipedia.com. If see these results, then Wikipedia is indexed by Google and is available when users search for it. 

    The first method shared above paragraph does not have full confidence. For example, IF I search my name “Zabi Niazi” – the search results do not show my website in the first, 2nd, or 3rd. It shows 8th or 9th. 1st search result is LinkedIn, my LinkedIn profile shows. It’s because, LinkedIn is super SEO optimized and have greater relevancy. My website, ZabiNiazi.com is just a month old, probably in the future, I see it replace LinkedIn.

    If I tried the first and not see the domain name in search results, that did not mean that my domain was not indexed. This exact reason, why I suggest checking with the site: operator. The site: operator excludes all others and just renders the website in the search results, providing full confidence and surety that my website is on Google.

    How to Submit Your Website Google.com If Not Found Using [Site:]

    Google Search Console is a Free tool that allows business owners submit their website on Google.com. Google Search Console allows you to submit new content to Google and to remove content that you don’t want to show in search results.

    You can also monitor the health of your website. Search Console will warn you if Google detect your website has been infected by malware or if it has any spam issues.

    So, remember, if you have an online business, it is important to monitor your website’s activity in the same way you might monitor your inventory levels or your weekly operational costs. This is to make informed business decisions and maintain a positive online presence.

    It helps you understand whether your site is on Google and how Google Search and the world sees it. Search Console includes a wealth of information, including few metrics, you can review every week to make sure your website is getting visitors. 

    • How do your potential customers usually find you on Google Search?
    • What queries bring you the most traffic?
    • What other sites mention and link to your website?
    • How well does your mobile site display information?

    How To Improve Your SEO Strategy

    1. Update Existing Content
    2. Aim for Featured Snippets
    3. Get Backlinks from Authority Sites
    4. Improve Local SEO
    5. Target Low-Competition Keywords
    6. Make Sure Your Site Is Mobile-Friendly
    7. Optimize Images
    8. Track Metrics with Google Analytics
    9. Decrease Load Times
    10. Optimize for On-Page SEO Factors
    11. Use Internal Linking
    12. Conducting Keyword Research to Optimize Your Webpage Content
    13. Improve the Title Tags, Meta Descriptions, and URLs
    14. Apply Proper Header Tags
    15. Follow the Rule of E.A.T.
    16. Improve Site Speed
    17. Build Internal Links
    18. Create Backlinks
    19. Keep Your Website Content Up to Date
    20. Optimize Videos and Images
    21. Optimize for Voice Search
    22. Setup & Maintain Google My Business

    Five Options Getting Your Business Online

    Business owners likely use one of the five options establish business online, engage with customers optimizing experience & conversions.  Consider how you’d like to interact with your customers. Comment below “Comment Section”.

    1. Build a website

    2. Create social media Business Profile

    3. Build an App

    4. Claim your Business Profile on Google
    5. Start a YouTube channel

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