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Completed Projects
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Senior Manager, Digital Marketing & Demand Generation Search Engine Marketing CRM, Lifecycle Marketing Marketing Operations Paid Search Marketing Automation
My name is Zabi Niazi, A hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer’s journey generating awareness, MQLs, SQLs & SALs.
Underpinned by a new wave of digital & analytics capabilities the DG Engine Accelerates, Scale, Predictable, Agile, Consistent & optimized Leveraging Data/AI/ML to effectively use the ideal channel to deliver the ideal message to the ideal customer at the ideal time creating a WoW user experience.
Described as:
Data-driven
Avoid assumptions. All actions & devisions backed by data.
Hands-on Execution
Benefit when you start your marketing career working in a Startup environment. I can navigate through any and all tools only reason how? I learned to navigate one tool 100%.
Working Cross-Functional
I understand, working with cross-functional chances of reaching milestone x10 compared to working silo. Without a team, individually you are never equipped to reach milestones.
Results-driven (Analytics)
Learn, Test & Apply. Execute, Results. Round 2 with learning from Round 1.
0 %
Marketo
0 %
Salesforce
0 %
WordPress
0 %
HubSpot
0 %
Google Ads
0 %
SEMRush
Professional Skills
Demand-Gen Expertise
Digital Marketing & Demand Generation Strategy
93%
Collaboration with Cross-functional & Cross-channel Teams
89%
Automate testing & set it as a requirement for all campaigns
94%
Search Engine Marketing & Optimization SEM & SEO, Display
100%
Paid Social, PPC, Account-based Marketing (ABM) & Email
98%
In-person & Virtual (Webinar) Events Marketing & Strategy
95%
Marketing Automation Expertise
MarTech Deployment and Integration
92%
Evaluate current process to define MarTech Stack
95%
Define & Map Lead Stages & Qualification Process
94%
Lead Segment, Target, Personalize & Attribution
95%
Database Marketing, Monitoring & Maintenance
92%
Salesforce & Marketo KPI Reports and Dashboards
95%
*SERVICE
Paid Media Campaign Expertise Across Major Platforms Including:
Hands-on campaign execution experience across major platforms…
Google Ads (Search & Display)
LinkedIn Ads
Paid Social (Facebook, Twitter)
Reddit, Quora, AMS
YouTube & Google Network
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YEARS OF EXPERIENCE
0 %
SATISFACTION CLIENTS
0
CLIENTS ON WORLDWIDE
0
PROJECTS DONE
Education
Graduated High School in two countries, combined 17 years of school before attending college.
2014
Bachelor's in Science - Management Information Systems (MIS)
San Jose State University
2009
Graduate High School
Shpai Laisai Ansari
2004
Graduate High School
Oxford Public School
What I Do
Working with a Cross-functional team, I can help manage:
Search Marketing
Hands-on experience executing search marketing campaigns across Google Ads, Bing Ads, and Quora.
Paid Social Campaigns
Hands-on experience executing Social Media Marketing campaigns across Facebook, Instagram, Twitter, LinkedIn Ads, Quora, Reddit, TikTok and SnapChat.
Email Marketing
Hands-on experience managing End to End Email Marketing Campaigns using Marketo, HubSpot, Salesforce, MailChimp, Constant Contact and many more…
Webinars
End-to-end Webinar Programs Management using ON24, BrightTalk, Zoom, and Splash.
Website Marketing
Utilizing Advanced website development and SEO expertise help increase website traffic, optimize user experience, and reduce bounce rate.
Content Marketing
Promote website content including White papers, Sheets, and Research Docs to gain leads through gated content.
Experience
Marketing Campaigns Manager
Qualys
- Delivered global marketing campaigns strategy and owned the development, implementation & optimization of multi-touch full-funnel campaigns driving engagement, growth, optimized pipeline creation & progression, retention &
- Collaborated with Field & Partner Marketing, Sales, Products & Customer Success to develop campaign ideas for a multi-product portfolio across industries, segments, and personas driving high-impact demand.
- Partnered with cross-functional teams to plan and execute Go-to-Market product launches & data-driven campaigns supporting Enterprise sales targets & fueling aggressive growth aligned with priority business objectives.
- Supervised in-house digital & external SEM Agency to implement, promote & optimize the entire SEM campaign lifecycle.
- Spearhead and set overall SEO department vision and developed a practice for generating SEO-optimized content & assets.
- Developed strong partnerships with SEO vendors and partners, staying ahead of industry trends and guiding innovation.
- Coordinated quarterly budget of $2.4M across Paid Search, SEO, Social, Display, YouTube, ABM, Notifications & Events.
- Spearheaded global end-to-end webinar campaigns tripling monthly volume during the first quarter.
- Managed industry analyst relationships and organized co-branded webinars with Gartner and Forrester garnering over 60% more registrations than forecast.
- Developed campaigns that engage prospects not moving through the sales funnel helping boost MQLs volume by 21%.
- Maximized site traffic by 25%, avg time spent per user by 15%, and reduced bounce rate by 14% with immediate review and redesign of key site pages based on business priorities, SEO best practices, and customer feedback.
Enterprise Demand Generation Manager (Contract)
ARM Inc
- Facilitated sales & marketing teams with actionable and objective insights, expert guidance & MarTech tools to enable faster and data-driven decisions, boosting performance on the most critical priority business goals and objectives.
- Build and execute Product Led Growth (PLG) strategy for SMB & SME segments focusing on global lead gen acquisition, engagement, retention, pipeline acceleration & revenue growth at scale.
- Collaborated with 6 internal business units to plan & execute SEM & SEO campaigns comprising 43% of total sales.
- Directed strategy & launch of global website redesign, lifting visits 30%, engagement by 37% & user satisfaction 18%.
Digital Marketing Manager, Demand Generation
Hiperos, A Coupa Company
- Increased monthly organic website traffic by 26% using inbound & outbound marketing techniques i.e., content marketing, database & CRM marketing, social media Hubs, email newsletters, infographics, PPC, SEM & guest blogs.
- Accelerated marketing automation adoption, using Marketo and Salesforce, leading to 33% increase in active contacts, 31% increase in contacts on opportunities, and 27% increase in marketing-influenced revenue.
- Developed a holistic CRM strategy with integrated database segmentation, attribution, personalization & automation.
- Collaborate with Marketing Revenue, Analytics & Operations teams to continuously optimize full-funnel programs.
Enterprise Demand Generation Manager (Contract)
ARM Inc
- Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 43%.
- Tripled number of email subscribers to 86,000 by running contests, giveaways, and sweepstakes on Facebook, Instagram, and Twitter.
- Set up A/B test best practices to improve email open rates by 29.8% and click-through rates by 35.6%.
Digital Marketing Manager
Caterman Catering
- Strategized, developed, and managed paid digital marketing across Google Ads, Bing Ads, Facebook Ads, Twitter Ads and Reddit with monthly budget of $560,000, resulting in about $2.3M in annual revenue.
- Oversaw day-to-day operations and execution of all targeted campaigns with a nimble lens to ensure maximum ROI.
- Provided ongoing SEO consultation to social media teams on content topics that have high search demand.
Digital Marketing Manager - SEM & SEO
ARM Inc
- Launched SEO campaign for high volume and long-tail keywords that generated 13,500 unique visitors and 180 customers monthly.
- Spearhead demand generation campaign execution, from strategy and messaging to ROI analysis, generating over $1.7 million in annual sales revenue.
- Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV by 32%.
Senior Manager, Search Engine Marketing
BirdEye
- Own Paid Search (SEM) advertising channels and supervise over $1.6M in quarterly budget spending.
- Built in-house SEM & SEO teams to decrease reliance on vendor digital marketing agencies.
- Optimized keywords, target audience, ad copy & creatives, landing page and user experience analyzing historical data & A/B multi-variant test results to improve avg account quality score by 36%, CRO by 30% & reduced CPL by 43%.
- Supervised closely with Google & Bing Ads rep to review all campaigns settings, strategy and setup to ensure align biz goals, follow best practices, and spot check for gaps & leaks before fully migrating & managing the account in-house.
- Optimize a portfolio of 130 Google & Bing ad campaigns totaling $430K monthly ad spend generating an ROI of 530%.
- Manage account budgets daily basis. Optimize bidding, structure, reporting KPIs, analytics, conversion & goals.
- Achieved 99% market impression share for branded keywords Google searches. Example search: “+BirdEye +Demo”
- Forecast, measure, analyze & report demand generation activities that impact pipeline, revenue & sales cycle length.
Senior Digital Marketing Manager – Demand Generation
iBaby Labs
- Lead cross-channel in-house digital team of 7 to manage and execute demand-gen campaigns across SEM, SEO, content, social, email, ABM, and affiliates to drive acquisition, retention advocacy & enhance marketing and sales effectiveness.
- Administered $200K budget to empower iBaby with results-centered lead management, scoring, segmentation, nurture, personalization, progressive profiling & lifecycle fully integrated into salesforce CRM in less than 6 months.
- Drove 34% increase in web traffic by redesigning landing pages and improving mobile responsiveness.
- Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies.
- Facilitate content and product marketing teams to develop content that maps to the target audience’s needs at each stage of the prospect’s journey for every campaign and channel.
Digital Marketing Manager / Consultant
TimeZ Marketing
- Led external vendors, digital marketing and marketing operations to drive growth and retention across SEM, SEO, ABM, Email Marketing, Content & Display for several B2B SaaS Fortune 500 & leading non-profit organizations.
- Executed various Inbound Marketing tactics & strategies to help increase Organic SEO traffic by 24%.
- Optimizing audience segmentation, developing buying strategies and launching A/B tests across campaigns/channels to identify key levers of growth and scale, contributed to a 20% increase in CTR and a 33% decrease in lead CPL.
- Partnered with head of marketing to automate creation of daily, weekly, and monthly client reports on conversion rate, traffic, conversion funnel, & retention KPIs, saving 48 hours of manual reporting each week.
SEO and Social Media Marketing Manager
iBaby Labs
- Boosted 36% organic traffic by implementing on-site and off-site SEO recommendations and performing thorough keyword research, competitive market analysis, content audits, and inbound link analysis.
- Partnered with UI/UX, design and business partners to redesign marketing pages, resulting in 13 percent increase in contact sales form submissions.
- Monitored KPIs on a daily basis & communicated insights with relevant teams to develop actionable tasks improving user experience & conversion rates on a consistent basis.
Marketing Intern
iBaby Labs
- Programming in simple wiki markup and HTML
- Work with Atlassian Confluence wiki tools to provide content to Sales
- Create wiki landing page templates
Current / Active Licenses & Certifications
Browse through Certifications Copies
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How to work
Create, Capture and Convert Demand Through Paid Search by Working with an SEM & SEO consultant.
Want to learn more about our Paid Search (SEM & PPC) & services? Drop us a line, and we’ll be in touch soon.
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Granularity
Find and activate on SEM & PPC opportunities with the greatest impact potential through a highly granular, intent-driven account structure & Campaigns.
SEM & PPC Services
Enhance results and your budget with a unique, granular approach to delivering the most relevant experience to your prospects & customers.
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The performance marketing consultant for faster business growth.