Senior Manager, Digital Marketing & Demand Generation Search Engine Marketing CRM, Lifecycle Marketing Marketing Operations Paid Search Marketing Automation

My name is Zabi Niazi, A hands-on execution & Revenue-focused digital marketer with expertise in Design & Operations centered around people, processes & technology engineering a Demand-Gen Engine capable of delivering innovative experiences that tell the brand story and map to the buyer’s journey generating awareness, MQLs, SQLs & SALs.

Underpinned by a new wave of digital & analytics capabilities the DG Engine Accelerates, Scale, Predictable, Agile, Consistent & optimized Leveraging Data/AI/ML to effectively use the ideal channel to deliver the ideal message to the ideal customer at the ideal time creating a WoW user experience.

Zabi Niazi Digital Marketing Resume
+ 10
Completed Projects
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Client Rating
Years Experiece

Described as:

data driven - Zabi Niazi


Avoid assumptions. All actions & devisions backed by data.

Hands on Execution - Zabi Niazi

Hands-on Execution

Benefit when you start your marketing career working in a Startup environment. I can navigate through any and all tools only reason how? I learned to navigate one tool 100%.

Work with Cross Functional Team - Zabi Niazi

Working Cross-Functional

I understand, working with cross-functional chances of reaching milestone x10 compared to working silo. Without a team, individually you are never equipped to reach milestones.

Results Drive & Analytical - Zabi Niazi

Results-driven (Analytics)

Learn, Test & Apply. Execute, Results. Round 2 with learning from Round 1. 

Marketo Logo - Zabi Niazi
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Salesforce - Zabi Niazi
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Wordpress - Zabi Niazi
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HubSpot Logo - Zabi Niazi
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Google Ads - Zabi Niazi
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Google Ads
SEMRush - Zabi Niazi
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Professional Skills

Demand-Gen Expertise

Digital Marketing & Demand Generation Strategy
Collaboration with Cross-functional & Cross-channel Teams
Automate testing & set it as a requirement for all campaigns
Search Engine Marketing & Optimization SEM & SEO, Display
Paid Social, PPC, Account-based Marketing (ABM) & Email
In-person & Virtual (Webinar) Events Marketing & Strategy

Marketing Automation Expertise

MarTech Deployment and Integration
Evaluate current process to define MarTech Stack
Define & Map Lead Stages & Qualification Process
Lead Segment, Target, Personalize & Attribution
Database Marketing, Monitoring & Maintenance
Salesforce & Marketo KPI Reports and Dashboards


Paid Media Campaign Expertise Across Major Platforms Including:

Hands-on campaign execution experience across major platforms…

Search Engine Optimization
Google Ads Management - Zabi Niazi Resume

Google Ads (Search & Display)

LinkedIn Ads Zabi Niazi Resume Resume

LinkedIn Ads

Paid Social Ad Services

Paid Social (Facebook, Twitter)

Quora Ads - Zabi Niazi

Reddit, Quora, AMS

YouTube Ads - Zabi Niazi

YouTube & Google Network



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Graduated High School in two countries, combined 17 years of school before attending college. 


Bachelor's in Science - Management Information Systems (MIS)

San Jose State University

Graduate High School

Shpai Laisai Ansari

Graduate High School

Oxford Public School

What I Do

Working with a Cross-functional team, I can help manage:

03 smartphone 512px min Resume
Search Marketing

Hands-on experience executing search marketing campaigns across Google Ads, Bing Ads, and Quora. 

05 diagramx min Resume
Paid Social Campaigns

Hands-on experience executing Social Media Marketing campaigns across Facebook, Instagram, Twitter, LinkedIn Ads, Quora, Reddit, TikTok and SnapChat. 

10 folder sync min Resume
Email Marketing

Hands-on experience managing End to End Email Marketing Campaigns using Marketo, HubSpot, Salesforce, MailChimp, Constant Contact and many more…

17 performance min Resume

End-to-end Webinar Programs Management using ON24, BrightTalk, Zoom, and Splash. 

06 big data min Resume
Website Marketing

Utilizing Advanced website development and SEO expertise help increase website traffic, optimize user experience, and reduce bounce rate. 

02 chart min Resume
Content Marketing

Promote website content including White papers, Sheets, and Research Docs to gain leads through gated content. 


Qualys - Zabi Niazi

Marketing Campaigns Manager

  • Delivered global marketing campaigns strategy and owned the development, implementation & optimization of multi-touch full-funnel campaigns driving engagement, growth, optimized pipeline creation & progression, retention &
  • Collaborated with Field & Partner Marketing, Sales, Products & Customer Success to develop campaign ideas for a multi-product portfolio across industries, segments, and personas driving high-impact demand.
  • Partnered with cross-functional teams to plan and execute Go-to-Market product launches & data-driven campaigns supporting Enterprise sales targets & fueling aggressive growth aligned with priority business objectives.
  • Supervised in-house digital & external SEM Agency to implement, promote & optimize the entire SEM campaign lifecycle.
  • Spearhead and set overall SEO department vision and developed a practice for generating SEO-optimized content & assets.
  • Developed strong partnerships with SEO vendors and partners, staying ahead of industry trends and guiding innovation.
  • Coordinated quarterly budget of $2.4M across Paid Search, SEO, Social, Display, YouTube, ABM, Notifications & Events.
  • Spearheaded global end-to-end webinar campaigns tripling monthly volume during the first quarter.
  • Managed industry analyst relationships and organized co-branded webinars with Gartner and Forrester garnering over 60% more registrations than forecast.
  • Developed campaigns that engage prospects not moving through the sales funnel helping boost MQLs volume by 21%.
  • Maximized site traffic by 25%, avg time spent per user by 15%, and reduced bounce rate by 14% with immediate review and redesign of key site pages based on business priorities, SEO best practices, and customer feedback.
ARM Zabi Niazi Resume

Enterprise Demand Generation Manager (Contract)

  • Facilitated sales & marketing teams with actionable and objective insights, expert guidance & MarTech tools to enable faster and data-driven decisions, boosting performance on the most critical priority business goals and objectives.
  • Build and execute Product Led Growth (PLG) strategy for SMB & SME segments focusing on global lead gen acquisition, engagement, retention, pipeline acceleration & revenue growth at scale.
  • Collaborated with 6 internal business units to plan & execute SEM & SEO campaigns comprising 43% of total sales.
  • Directed strategy & launch of global website redesign, lifting visits 30%, engagement by 37% & user satisfaction 18%.
HIPEROS Zabi Niazi Resume

Digital Marketing Manager, Demand Generation

Hiperos, A Coupa Company
  • Increased monthly organic website traffic by 26% using inbound & outbound marketing techniques i.e., content marketing, database & CRM marketing, social media Hubs, email newsletters, infographics, PPC, SEM & guest blogs.
  • Accelerated marketing automation adoption, using Marketo and Salesforce, leading to 33% increase in active contacts, 31% increase in contacts on opportunities, and 27% increase in marketing-influenced revenue.
  • Developed a holistic CRM strategy with integrated database segmentation, attribution, personalization & automation.
  • Collaborate with Marketing Revenue, Analytics & Operations teams to continuously optimize full-funnel programs.
Foresight Valuation Group Zabi Niazi Resume

Enterprise Demand Generation Manager (Contract)

  • Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 43%.
  • Tripled number of email subscribers to 86,000 by running contests, giveaways, and sweepstakes on Facebook, Instagram, and Twitter.
  • Set up A/B test best practices to improve email open rates by 29.8% and click-through rates by 35.6%.
Caterman Catering Zabi Niazi Resume

Digital Marketing Manager

Caterman Catering
  • Strategized, developed, and managed paid digital marketing across Google Ads, Bing Ads, Facebook Ads, Twitter Ads and Reddit with monthly budget of $560,000, resulting in about $2.3M in annual revenue.
  • Oversaw day-to-day operations and execution of all targeted campaigns with a nimble lens to ensure maximum ROI.
  • Provided ongoing SEO consultation to social media teams on content topics that have high search demand.
Change Auto Glass Zabi Niazi Resume

Digital Marketing Manager - SEM & SEO

  •  Launched SEO campaign for high volume and long-tail keywords that generated 13,500 unique visitors and 180 customers monthly.
  • Spearhead demand generation campaign execution, from strategy and messaging to ROI analysis, generating over $1.7 million in annual sales revenue.
  • Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV by 32%.
BirdEye - Zabi Niazi

Senior Manager, Search Engine Marketing

  • Own Paid Search (SEM) advertising channels and supervise over $1.6M in quarterly budget spending.
  • Built in-house SEM & SEO teams to decrease reliance on vendor digital marketing agencies.
  • Optimized keywords, target audience, ad copy & creatives, landing page and user experience analyzing historical data & A/B multi-variant test results to improve avg account quality score by 36%, CRO by 30% & reduced CPL by 43%.
  • Supervised closely with Google & Bing Ads rep to review all campaigns settings, strategy and setup to ensure align biz goals, follow best practices, and spot check for gaps & leaks before fully migrating & managing the account in-house.
  • Optimize a portfolio of 130 Google & Bing ad campaigns totaling $430K monthly ad spend generating an ROI of 530%.
  • Manage account budgets daily basis. Optimize bidding, structure, reporting KPIs, analytics, conversion & goals.
  • Achieved 99% market impression share for branded keywords Google searches. Example search: “+BirdEye +Demo”
  • Forecast, measure, analyze & report demand generation activities that impact pipeline, revenue & sales cycle length.
iBaby Labs - Zabi Niazi

Senior Digital Marketing Manager – Demand Generation

iBaby Labs
  • Lead cross-channel in-house digital team of 7 to manage and execute demand-gen campaigns across SEM, SEO, content, social, email, ABM, and affiliates to drive acquisition, retention advocacy & enhance marketing and sales effectiveness.
  • Administered $200K budget to empower iBaby with results-centered lead management, scoring, segmentation, nurture, personalization, progressive profiling & lifecycle fully integrated into salesforce CRM in less than 6 months.
  • Drove 34% increase in web traffic by redesigning landing pages and improving mobile responsiveness.
  • Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies.
  • Facilitate content and product marketing teams to develop content that maps to the target audience’s needs at each stage of the prospect’s journey for every campaign and channel.
TimeZ Marketing Zabi Niazi Resume

Digital Marketing Manager / Consultant

TimeZ Marketing
  • Led external vendors, digital marketing and marketing operations to drive growth and retention across SEM, SEO, ABM, Email Marketing, Content & Display for several B2B SaaS Fortune 500 & leading non-profit organizations.
  • Executed various Inbound Marketing tactics & strategies to help increase Organic SEO traffic by 24%.
  • Optimizing audience segmentation, developing buying strategies and launching A/B tests across campaigns/channels to identify key levers of growth and scale, contributed to a 20% increase in CTR and a 33% decrease in lead CPL.
  • Partnered with head of marketing to automate creation of daily, weekly, and monthly client reports on conversion rate, traffic, conversion funnel, & retention KPIs, saving 48 hours of manual reporting each week.
Tekoia Zabi Niazi Resume

SEO and Social Media Marketing Manager

iBaby Labs
  • Boosted 36% organic traffic by implementing on-site and off-site SEO recommendations and performing thorough keyword research, competitive market analysis, content audits, and inbound link analysis.
  • Partnered with UI/UX, design and business partners to redesign marketing pages, resulting in 13 percent increase in contact sales form submissions.
  • Monitored KPIs on a daily basis & communicated insights with relevant teams to develop actionable tasks improving user experience & conversion rates on a consistent basis.
Checkpoint Software Technologies Zabi Niazi Resume

Marketing Intern

iBaby Labs
  •  Programming in simple wiki markup and HTML
  • Work with Atlassian Confluence wiki tools to provide content to Sales
  • Create wiki landing page templates

Current / Active Licenses & Certifications

Browse through Certifications Copies

How to work

Create, Capture and Convert Demand Through Paid Search by Working with an SEM & SEO consultant.

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Drive ROI, not just conversions, by tying offline conversion data to online keyword performance.


Find and activate on SEM & PPC opportunities with the greatest impact potential through a highly granular, intent-driven account structure & Campaigns.

SEM & PPC Services

Enhance results and your budget with a unique, granular approach to delivering the most relevant experience to your prospects & customers.

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The performance marketing consultant for faster business growth.

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