Zabi Niazi Resume: 16+ Years Of Proven Marketing Wins

Zabi Niazi Resume: Professional Summary

Zabi Niazi is a Bay Area digital marketing consultant and former Director of Search and Multi-Channel Paid Media. He has managed budgets up to $9.6M and delivered measurable gains in traffic, cost per lead and pipeline at Qualys, BirdEye, Arm, iBaby Labs and TimeZ Marketing. Every line of this Zabi Niazi resume can be verified on LinkedIn.

Zabi Niazi resume: key results of 16+ years in B2B SaaS, $9.6M largest budget and -43% cost per lead — Key results

SEO and technical SEOGEO and AEOSchema markupGoogle AdsLinkedIn and Meta AdsDemand generationAccount-based marketingMarketing automationAttributionCRO

02 · Impact

Results at a Glance

Headline outcomes across roles.

annual budget$9.6M

cost per lead-43%

qualified traffic+50%

lead-to-opportunity+31%

pipeline growth+25%

03 · Experience

Zabi Niazi Resume: Professional Experience

Most recent first.

T

Director of Search and Multi-Channel Paid Media

TimeZ Marketing · Sep 2022 to Nov 2025 · San Jose, CA

Ran cross-channel SEO, SEM, GEO/AEO and paid media: 25% pipeline growth, 50% more qualified traffic.
Led ABM that lifted lead conversion 30% via conversational search optimization.
Cut CPC 25% and grew featured snippets 40% with structured A/B testing.

Q

Global Marketing Campaigns Manager, Demand Generation

Qualys · Jan 2020 to Jul 2022 · Foster City, CA · Cybersecurity

Managed a $9.6M annual budget across SEM, SEO, ABM, paid social and events.
Journey mapping plus schema markup for AEO: 31% lead-to-opportunity lift.
20% higher engagement, 15% retention, 10% account expansion.

B

Senior Manager, Search Engine Marketing

BirdEye · May 2019 to Jan 2020 · Palo Alto, CA · B2B SaaS

Directed a $6.4M global SEM program: 43% lower cost per lead, 30% higher conversion rate.
Raised Google Ads Quality Score 36% and ROAS 35%.

A

Enterprise Demand Generation Manager (Contract)

Arm · Nov 2018 to May 2019 · San Jose, CA · Enterprise technology

Built enterprise ABM that shortened the sales cycle 18%.
Lifted MQL-to-SQL conversion 22% and email engagement 26%.

i

Senior Digital Marketing Manager, Demand Generation

iBaby Labs · Feb 2016 to Oct 2018 · San Jose, CA · Consumer technology

Grew traffic 34% and conversions 20% across SEO, SEM, content and paid social.
Improved MQL-to-SQL conversion 18% with better lead scoring.

F

Digital Marketing Consultant, B2B SaaS

Freelance · Jan 2010 to Feb 2016 · Bay Area, CA

24% organic traffic growth, 33% lower CPL and 20% CTR lift via A/B testing.

Earlier: Marketing Intern, Check Point Software (San Carlos, CA).

04 · Education

Education and Certifications

B.S., Management Information Systems

San Jose State University

Certifications

Adobe Marketo EngageGoogle Analytics 4Google Ads SearchSEMrush ToolkitMicrosoft AdvertisingHubSpot Account-Based Marketing

Verify on LinkedIn

05 · Sectors

Industries I Have Worked In

Cybersecurity

Qualys (Foster City, CA): $9.6M multi-channel demand generation.

B2B SaaS

BirdEye (Palo Alto, CA) and freelance clients: SEM, SEO and CRO.

Enterprise Technology

Arm (San Jose, CA): enterprise account-based marketing.

Consumer Technology

iBaby Labs (San Jose, CA): SEO, SEM and lead routing.

Proof

What Colleagues Say

Recommendations from LinkedIn.

One of the most capable SEO and digital marketing experts I have worked with. Deep domain knowledge with an analytical mind focused on commercial outcomes.

Bruce Grant, CMO, Opus Global

Came in as an SEM expert, took initiative on our webinar program, and consistently delivers.

Vasundhara Panigrahi, Director, Data and Analytics, Qualys

06 · Competencies

Core Competencies by Discipline

What I am hired to do. See the full skills list.

Search and AI Visibility

SEO, technical SEO, GEO and AEO, schema markup and featured snippets.

Paid Media

Google Ads, Microsoft, LinkedIn and Meta campaigns with bid and budget optimization.

Demand Generation

ABM, lead scoring, nurture programs and sales and marketing alignment.

Analytics

Multi-touch attribution, KPI dashboards and conversion optimization.

07 · FAQ

Zabi Niazi Resume FAQ

Where can I get a PDF of the Zabi Niazi resume?

Ask for a PDF on the contact page. The Zabi Niazi resume is also available on LinkedIn.

How many years of experience does Zabi Niazi have?

Zabi Niazi has 16+ years in digital marketing for B2B SaaS, enterprise technology and cybersecurity companies, starting with freelance consulting in 2010.

What industries has Zabi worked in?

Cybersecurity at Qualys, enterprise technology at Arm, B2B SaaS at BirdEye and consumer technology at iBaby Labs.

What is the largest budget Zabi has managed?

A $9.6M annual multi-channel budget at Qualys, and a $6.4M global SEM program at BirdEye.

Is Zabi available for consulting?

Yes. Book a free consultation on the contact page and Zabi replies within one business day.

At a glance

At a Glance: Process and Coverage

Four-step engagement process: audit, roadmap, execution and reporting — How an engagement works

Map-style list of Bay Area cities served, including San Francisco, San Jose and Palo Alto — Bay Area cities I serve

Sources

Want Results Like These for Your Company?

Free consultation. Reply within one business day.

Book a free consultation zbiniazi@gmail.com

Zabi Niazi Resume: 16+ Years of SEO, SEM and Demand Generation

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