Case Studies

Case studies

SEO, SEM and demand generation case studies

Measured outcomes from cybersecurity, enterprise technology and B2B SaaS programs, 2016 to 2026.

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16+years in B2B SaaS
$9.6Mlargest budget
-43%cost per lead
01 · Overview

Results at a glance

Five programs, five sectors.

CompanySectorHeadline result
TimeZ MarketingMarketing agency25% pipeline growth and 50% more qualified traffic
QualysCybersecurity31% lead-to-opportunity lift on a $9.6M budget
BirdEyeB2B SaaS43% lower cost per lead on a $6.4M SEM program
ArmEnterprise technology18% shorter sales cycle through enterprise ABM
iBaby LabsConsumer technology34% more traffic and 20% more conversions
02 · Case studies

Challenge, approach and results

Marketing agency

TimeZ Marketing: 25% pipeline growth and 50% more qualified traffic

Challenge. Scale pipeline across search and paid channels.

Approach. Combined SEO, SEM, GEO/AEO and paid media into one plan; ran ABM with conversational search optimization; A/B tested creative and bidding.

Takeaway: One roadmap across search and paid beats separate channel plans.

Results

pipeline growth+25%
qualified traffic+50%
CPC-25%
featured snippets+40%
lead conversion+30%
Cybersecurity

Qualys: 31% lead-to-opportunity lift on a $9.6M budget

Challenge. Turn a large multi-channel budget into qualified enterprise opportunities.

Approach. Managed SEM, SEO, ABM, paid social and events; mapped the customer journey; added schema markup for AEO.

Takeaway: Journey mapping shows where budget leaks.

Results

annual budget$9.6M
lead-to-opportunity+31%
influenced revenue+27%
engagement+20%
B2B SaaS

BirdEye: 43% lower cost per lead on a $6.4M SEM program

Challenge. Cut acquisition cost while growing conversions worldwide.

Approach. Directed global SEM with advanced bidding, responsive ad testing, natural-language query optimization and multi-touch attribution.

Takeaway: Quality Score and attribution lower cost together.

Results

cost per lead-43%
conversion rate+30%
Quality Score+36%
ROAS+35%
Enterprise technology

Arm: 18% shorter sales cycle through enterprise ABM

Challenge. Speed up enterprise deals with sharper account targeting.

Approach. Built enterprise ABM, segmented audiences for email tests and designed multi-touch nurture programs.

Takeaway: Account-level nurture moves deals faster.

Results

sales cycle-18%
MQL-to-SQL+22%
email engagement+26%
Consumer technology

iBaby Labs: 34% more traffic and 20% more conversions

Challenge. Grow traffic and conversions for a consumer technology brand.

Approach. Unified SEO, SEM, content and paid social; improved lead scoring and routing; expanded content syndication.

Takeaway: Better lead routing lifts conversion without extra spend.

Results

traffic+34%
conversions+20%
MQL-to-SQL+18%
brand visibility+30%
Proof

What colleagues say

Recommendations from LinkedIn.

One of the most capable SEO and digital marketing experts I have worked with. Deep domain knowledge with an analytical mind focused on commercial outcomes.

Bruce Grant, CMO, Opus Global

Came in as an SEM expert, took initiative on our webinar program, and consistently delivers.

Vasundhara Panigrahi, Director, Data and Analytics, Qualys

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