Skills

Skills

Digital marketing skills and tools

Where 16+ years of hands-on work shows up: search, paid media, demand generation, analytics and web.

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16+years in B2B SaaS
$9.6Mlargest budget
-43%cost per lead
01 · Overview

What skills does Zabi Niazi have?

Zabi Niazi is skilled in SEO, GEO/AEO, Google Ads, account-based marketing, marketing automation, attribution and conversion optimization, using tools such as Marketo, HubSpot, Salesforce, GA4 and SEMrush.

02 · Expertise

Five areas of expertise

Search and AI visibility

SEO, technical SEO, GEO and AEO, schema markup, featured snippets, keyword strategy

Paid media

Google Ads, Microsoft Advertising, LinkedIn Ads, Meta Ads, retargeting, bid strategy

Demand generation and ABM

Account-based marketing, lead scoring, nurture, funnel design, sales alignment

Analytics and attribution

Multi-touch attribution, KPI dashboards, funnel reporting, experiment design

Web and conversion

WordPress builds, landing pages, CRO, A/B testing, page speed

03 · Tools

Tools I work in

Grouped by job.

Automation and CRM

MarketoHubSpotSalesforcePardotEloqua6Sense

SEO

SEMrushAhrefsScreaming FrogSearch Console

Analytics

GA4Tag ManagerLooker StudioTableauBizibleSegment

Ads and testing

Google AdsLinkedIn AdsMeta AdsOptimizelyHotjarWordPress
04 · Audit

What I check in a typical audit

Eight questions that decide where to start.

  • Can Google crawl and index every key page?
  • Does each page open with a clear, quotable answer?
  • Is schema markup valid and complete?
  • Are AI crawlers allowed in robots.txt?
  • Where does Google Ads spend go to waste?
  • Is conversion tracking accurate?
  • Are MQLs tied to opportunities and revenue?
  • Do landing pages load fast on mobile?
05 · Certifications

Certifications

Adobe Marketo EngageGoogle Analytics 4Google Ads SearchSEMrush ToolkitMicrosoft AdvertisingHubSpot Account-Based Marketing

Verify on LinkedIn. See the skills in action in the case studies and resume.

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