Adwords Account Audit Specialist

Google Ads Account Audit is a comprehensive evaluation of your ad strategies, focusing on critical performance metrics. Our 7-point analysis uncovers actionable insights, helping you optimize account structure, ad performance, targeting strategies, and more. This evaluation provides a clear roadmap to boost your return on investment (ROI).

Table of Contents

Google Ads Auditing Services?
Do you need Google Ads Account Audit?
What’s Included in Our 7-Point Google Ads Account Audit?
Complete Google Ads Audit Checklist
Why Choose Us?
Who is it for?
How to Get Started?

Do You Need Google Ads Account Audit?

Are you spending $3,000 or more monthly on Google Ads? If so, you might not be fully leveraging your advertising investment. Our Google Ads Account Audit identifies opportunities, eliminates inefficiencies, and enhances your campaign performance. A Google Ads Account Audit Reveals Hidden Opportunities & Uncovers SERP Dominance Strategies.

Spending thousands on Google Ads without a data-driven, strategic approach can lead to wasted budget and missed opportunities. Our in-depth Google Ads Performance Audit provides a comprehensive evaluation of your campaigns. Identifying areas for improvement in ad performance, targeting, keyword strategy, and overall search engine visibility. We help you unlock maximum return on investment (ROI) by optimizing your campaigns for higher click-through rates (CTR), improved Quality Scores, and top SERP positions.

Why do you need to perform a Google Ads Account Audit?

Complete Google Ads Audit Checklist

Campaign Settings & Goals Ad Copy & Creative Strategy Campaign Structure Performance Trends Keyword Strategy Change History Landing Page Performance Additional Tools & Reports

Campaign Settings and Goals

Effective campaign management starts with clearly defined settings and goals, aligning efforts with business objectives and enabling accurate performance measurement.

Conversion Tracking: The Foundation of Measurement

Accurate conversion tracking is crucial for understanding advertising impact. Track key actions like website actions (purchases, sign-ups), phone calls, and app installs. Regularly audit tracking setup for data integrity. Align goals with business objectives (leads, sales). Track both macro (primary goals) and micro conversions (engagement indicators) for a holistic view of the customer journey and to identify drop-off points. For deeper insights, explore resources on setting up conversion tracking in Google Ads (external link).

Campaign Goals: Defining Success Clearly

Defined campaign goals guide optimization and evaluation. Review campaign-level goals for clarity and accuracy, ensuring each campaign has a specific, measurable objective. Optimize each campaign for the appropriate goal (e.g., maximize conversions, maximize ROAS). Align campaign goals with overarching business objectives for maximum impact. Learn more about aligning campaign goals with business objectives within our knowledge base.

Bidding Strategies: Optimizing for Efficiency

Choosing the right bidding strategy impacts campaign performance and ROI. Analyze strategies like Manual CPC, Target CPA, and Maximize Conversions, understanding their strengths and alignment with campaign goals and data availability. Ensure strategies match campaign objectives and budget. Adjust bidding strategy to optimize for both volume and cost efficiency. Continuously monitor and adjust based on performance trends and business goal changes. For a comprehensive guide, see Google’s overview of Google Ads bidding strategies (external link).

Budget Settings: Managing Your Investment

Effective budget management maximizes ROI and prevents overspending. Identify and reallocate budget from underperforming campaigns. Review daily and monthly budgets, ensuring alignment with performance trends and ROI targets. Implement budget pacing rules to prevent overspending. For more in-depth guidance and strategic advice, explore our Google Ads Management services.

Ad Copy and Creative Strategy

Compelling ad copy and engaging creatives capture user attention and drive clicks. A well-defined strategy ensures resonance with your target audience and effective communication of your value proposition.

Effective Ad Copy: Words That Convert

Craft compelling ad copy addressing target audience pain points.
Highlight product/service benefits as solutions.
Test multiple headlines and descriptions (A/B testing).
Use clear call-to-actions (CTAs) to drive interaction (e.g., “Shop Now,” “Learn More”).

Learn more about writing effective ad copy in our ad copywriting guide.

Creative Strategy: Visual Storytelling

Align ad creatives (images, videos) with campaign messaging and goals.
Utilize high-quality visuals resonating with the target demographic.
Test different creative approaches.
Tailor creatives for each platform and ad format (e.g., responsive display ads, video ads).

Explore the power of visual storytelling in our section on visual advertising strategies.

Testing and Optimization: Continuous Improvement

Set up A/B testing for ad copy and creatives.
Use data-driven insights to refine messaging and creative assets.
Monitor and adjust creatives regularly to prevent ad fatigue.

Unlock your visual advertising potential with our expert PPC Management Services.

Campaign Structure

A well-organized campaign structure enables efficient management, targeted advertising, and effective performance analysis, allowing for better budget allocation and relevant ad serving.

Organizing Campaigns: The Foundation of Your Account

Structure campaigns based on business goals and target audiences (e.g., product line, location).
Use consistent naming conventions for organization and tracking.
Consider separate campaigns for different products/services for focused budgets.

Read our article on best practices for Google Ads campaign structure.

Ad Group Setup: Granular Targeting

Ensure each ad group targets a specific set of closely related keywords or themes.
Maintain tight relevance between keywords and ad copy to improve Quality Score.
Limit keywords per ad group for better ad targeting (aim for 15-20).

Learn how to optimize your ad group structure for better performance.

Ad Rotation: Optimizing for Engagement

Test different ad copy variations within each ad group.
Set ad rotation to “optimize for best performing ads” for increased efficiency.

Performance Trends

Continuously monitoring and analyzing performance trends identifies optimization opportunities and ensures campaigns deliver desired results over time.

Monitoring Trends: Keeping a Pulse on Your Campaigns

Regularly track key performance metrics (CTR, CPC, conversion rate, CPA, ROAS).
Identify seasonal trends and adjust campaigns accordingly.
Analyze the impact of external factors (market shifts, consumer behavior).

Stay updated on the latest digital marketing trends.

Data Analysis: Turning Insights into Action

Use Google Ads and Analytics data to identify campaign performance patterns.
Evaluate individual keyword and ad performance for optimization opportunities.

Learn how to leverage Google Analytics (external link) for deeper insights.

Adjustments and Optimizations: Driving Continuous Improvement

Make real-time adjustments to bids, budgets, and targeting based on performance.
Test new strategies (bidding, keywords) to improve underperforming campaigns.
Use A/B testing to compare the performance of different strategies.

Keyword Strategy

A well-defined keyword strategy is the foundation of successful search engine marketing, targeting terms users search for.

Keyword Research: Finding the Right Terms

Conduct in-depth keyword research using tools like Google Keyword Planner (external link), SEMrush, and Ahrefs.
Consider both broad and long-tail keywords (high purchase intent).
Use competitive keyword analysis tools.

Master the art of effective keyword research with our guide.

Keyword Mapping: Organizing for Relevance

Organize keywords by themes for alignment with ad copy and landing pages.
Map keywords to specific campaigns and ad groups for tight relevance.

Bid Strategies: Optimizing for Visibility and Efficiency

Use automated bidding for high-volume keywords.
Bid more aggressively on high purchase intent keywords.

Change History

The change history in Google Ads records all account modifications, crucial for understanding optimization impact and team accountability.

Tracking Changes: A Record of Your Optimizations

Regularly review the change history log for adjustments to campaigns, keywords, and bids.
Ensure all changes are documented and justified for insights into modification impact.
Use the change history to learn from past optimizations and improve future strategies.

Landing Page Performance

Your landing pages are critical for campaign success, impacting conversion rates and cost per acquisition.

Landing Page Design: Creating a Seamless Experience

Ensure landing pages are optimized for conversions with clear CTAs and mobile-friendly design.
Use A/B testing to evaluate different landing page designs.

Optimize your website’s user experience for better conversions; learn more about website optimization.

Speed and Functionality: Ensuring a Smooth Journey

Check landing page load times and address performance issues. Use Google PageSpeed Insights (external link).
Ensure a seamless user experience across all devices.

Tracking and Optimization: Data-Driven Improvement

Monitor landing page performance through conversion tracking (bounce rate, time on page, conversion rate).
Optimize landing pages based on user behavior and performance data.

Additional Tools and Reports

Beyond core features, other tools and reports offer valuable insights for campaign optimization.

Google Ads Reports: Uncovering Valuable Data

Leverage Google Ads reporting tools like the Search Terms report for new keywords.
Use the Auction Insights report to monitor competitor activity.
Utilize pre-defined and customize reports for specific data analysis.

What’s Included in Our 7-Point Google Ads Account Audit?

A 7-Point Analysis for Enhanced Performance & SERP Domination + 1 Extra (Analytics and Dashboard Reports)

A well-organized Google Ads account ensures efficiency, scalability, and optimal performance. Our audit dives deep into your account’s structure, focusing on how campaigns, ad groups, and keywords are organized. A clean, logical structure helps in more effective budget allocation, easier optimization, and clearer performance tracking.

Proper use of campaigns and ad groups
Clear separation between targeting criteria (location, device, etc.)
Correct ad group segmentation based on keywords and themes
Opportunities for simplifying and streamlining the account

For more on structuring your Google Ads account, check out our Google Ads Consultant page.

See Google Ads Campaign Structure Best Practices for additional guidelines.

Google Ads settings must be aligned with your campaign goals to maximize ROI. Our audit examines ad settings to ensure they are properly configured for success. This includes reviewing the targeting options, ad scheduling, and device preferences. Incorrect ad settings can waste ad spend and reduce campaign effectiveness.

Ad rotation settings: evenly distribute traffic across ad variations or optimize for best performers
Location targeting: ensuring ads are shown in relevant regions and to the right audience
Ad scheduling: ensuring ads appear at the right time to capture high-converting traffic
Device targeting: optimizing for devices that perform best for your business

Learn how to optimize your Google Ads settings by visiting our Google Ads Consultant page.

For detailed information on ad settings, refer to Google Ads Campaign Settings.

Keyword selection is one of the most critical aspects of any Google Ads campaign. We conduct a thorough analysis of your current keyword set, including match types, performance, and keyword relevance. Optimizing your keywords ensures your ads are displayed for relevant searches and reach users with high purchase intent.

Keyword performance: identifying underperforming keywords and eliminating them
Match types: ensuring the right balance of Broad Match, Phrase Match, and Exact Match keywords
Negative keyword review: preventing wasteful spend on irrelevant search queries
Competitor keyword analysis: identifying gaps in your keyword strategy

Check out our SEO Consultant page for advanced keyword research techniques.

For more on keyword matching in Google Ads, see Google Ads Keyword Matching Options.

Your ad copy plays a pivotal role in driving engagement and conversions. Our audit evaluates your ad creatives, including headlines, descriptions, and call-to-action (CTA) strategies. We ensure that your ad copy is compelling, relevant, and aligned with your target audience’s search intent.

Relevance of ad copy to target keywords
Use of strong CTAs to encourage clicks and conversions
A/B testing of ad variations to find the best-performing combinations
Ad extensions review: ensuring site link, callout, and structured snippet extensions are utilized effectively

For tips on optimizing ad copy, visit our Google Ads Consultant page.

Learn more about writing Google Ads copy from Google Ads Best Practices.

Effective audience segmentation is key to improving the relevance and efficiency of your campaigns. We review your targeting settings, such as demographics, geographic location, and interests, to ensure your ads are reaching the right audience at the right time.

Demographic targeting: age, gender, parental status, and household income
Location targeting: ensuring ads are shown only in relevant geographic locations
Language targeting: targeting the right language for your audience
Device and operating system targeting: focusing on high-performing devices

Explore how to improve targeting in Google Ads on our PPC Consultant page.

For more on demographic targeting, refer to Google Ads Demographic Targeting.

Choosing the right bidding strategy is essential for maximizing your Google Ads ROI. We review your current bidding strategy and offer recommendations based on your business goals—whether it’s maximizing clicks, conversions, or impressions.

Manual CPC vs. automated bidding strategies (like Target CPA, Target ROAS)
Bid adjustments based on device, location, or time of day
Budget allocation across campaigns and ad groups to ensure cost-efficiency
Competitor bidding analysis to ensure you stay competitive

Find the right bidding strategy for your campaigns on our PPC Consultant page.

Check out Google Ads Bidding Strategies for more info.

Even the best ads can underperform if your landing pages aren’t optimized. We evaluate the relevance and quality of your landing pages, ensuring they align with your ad copy and deliver a seamless user experience that encourages conversions.

Landing page load speed: ensuring fast page loading times for better user experience
Mobile optimization: ensuring your pages are fully responsive and user-friendly on mobile devices
Clear and compelling CTAs: ensuring your landing pages drive action
A/B testing landing page variations for better results

Learn more about landing page optimization on our PPC Consultant page.

For guidance, check Google Ads Landing Page Best Practices.

Tracking and analyzing performance data is key to optimizing your Google Ads campaigns. We review your current reporting setup, ensuring that key metrics are being tracked accurately and that your reports provide actionable insights to improve future campaigns.

Conversion tracking: ensuring goals are set up correctly
Custom reporting: ensuring reports are tailored to your business needs
Google Analytics integration: ensuring seamless data flow between Google Ads and Analytics
Actionable insights: reviewing campaign performance and providing improvement recommendations

Visit our Google Ads Consultant page for more insights.

Learn more about setting up conversion tracking from Google Ads Conversion Tracking.

Why Choose Us?

Data-Driven Analysis: Our audit provides a deep dive into all aspects of your Google Ads campaigns, uncovering both strengths and weaknesses through data-driven insights.

Actionable Recommendations: Receive clear, actionable recommendations tailored to your specific business goals and objectives, focusing on improving SERP rankings and driving conversions.

Experienced Team: Benefit from the expertise of our seasoned Google Ads professionals with proven track records of success in achieving top SERP positions and maximizing ROI.

Focus on SERP Domination: Our audit emphasizes strategies to improve Quality Score, increase ad relevance, and achieve top SERP positions for your target keywords.

Who is it for?

Businesses Spending $3,000+ Monthly on Google Ads: If you’re investing significantly in Google Ads, an audit is essential to ensure your budget is being used effectively and maximizing your return.

Businesses Seeking to Improve ROI & Achieve SERP Domination: If you’re not seeing the desired return on your Google Ads investment, an audit can help you identify and address the root causes and develop strategies for SERP dominance.
Businesses Looking to Reduce Costs & Maintain Top SERP Positions: An audit can help you identify and eliminate wasteful spending, such as irrelevant keywords or poorly performing campaigns, while maintaining top SERP positions.
Businesses Aiming to Enhance Campaign Performance & Dominate the SERPs: If you want to improve click-through rates (CTR), conversion rates, and overall campaign effectiveness, and ultimately dominate your target SERPs, an audit is a valuable tool.

How to Get Started?

Contact Us: Schedule a free consultation to discuss your Google Ads or SEM goals and objectives, and explore our SERP domination strategies.
Provide Account Access: Grant our team access to your Google Ads account.
Receive Your Detailed Audit Report: Get a comprehensive report outlining our findings, recommendations, and strategies for achieving SERP dominance.
Implement Recommendations: Implement the recommended changes to your campaigns.
Monitor and Track Results: Track your campaign performance after implementing the recommendations to measure the impact of the audit and monitor your progress towards SERP domination.

Google Ads Account Audit Services