Case Studies: Driving Growth Through Proven SEO, PPC & SEM Strategies
I specialize in powerful SEO, PPC, SEM, and Google Ads strategies designed to significantly enhance your online presence, drive qualified leads, and deliver measurable ROI. See Case Studies below. My tailored solutions help businesses like yours outrank the competition and achieve specific marketing goals.
My comprehensive services include:
- Advanced SEO Consulting: From boosting visibility with Local SEO and reaching wider audiences with National SEO, to implementing robust Enterprise SEO solutions and maximizing sales through E-commerce SEO optimization, alongside critical Technical SEO audits to ensure your site performs optimally.
- Strategic PPC Campaign Management: Delivering high-performing campaigns across Google Ads, Bing Ads, and engaging YouTube Ads to maximize your ad spend efficiency.
- Integrated SEM Strategy & Consulting: Developing holistic search engine marketing plans that unify your paid and organic efforts.
- In-depth Google Analytics Reporting & Data Analysis: Transforming complex data into actionable insights to inform your strategy.
- Proactive Reputation Management: Protecting and enhancing your brand’s online image.
Partner with me to transform your digital marketing efforts and achieve sustainable success. View my Case Studies below to see proven results, or explore all Services I offer to find the right solution for your business.al marketing efforts and achieve sustainable success. View my Case Studies below to see proven results, or explore all Services I offer to find the right solution for your business.
Case Studies: Real Results from SEO & Paid Media Campaigns
Explore how businesses across industries achieved scalable growth through expert SEM, SEO, and Google Ads consulting by Zabi Niazi.
B2B SaaS: Organic Lead Growth & Authority Building
Challenge: A B2B SaaS company struggled to generate high-quality organic leads and establish authority in a competitive niche, relying heavily on expensive paid channels.
Strategy: Implemented a comprehensive B2B SaaS SEO strategy including in-depth keyword research for commercial intent, content clustering around core solutions, technical SEO audit & optimization, and targeted link building for domain authority.
Results: +287% increase in organic traffic to core commercial pages; +362% growth in organic lead inquiries; Achieved #1 rankings for multiple high-intent SaaS keywords.
See How This Strategy Can Work for You →Bay Area Contractor: Local SEO Turnaround & Map Pack Dominance
Challenge: Despite strong customer reviews, a Bay Area contractor had poor local rankings and was invisible in the Google Map Pack, missing out on crucial local leads.
Strategy: Executed a targeted Local SEO plan, including thorough Google Business Profile optimization, consistent NAP citation building, schema markup for local businesses, and a strategy for generating and responding to reviews.
Results: +215% increase in local organic traffic; #1 rankings for multiple service keywords in local searches; 3x more calls directly from Google Maps.
Boost Your Local Rankings →DTC E-Commerce Brand: Full-Funnel PPC Growth & ROAS Optimization
Challenge: An e-commerce brand faced low customer lifetime value (LTV), high bounce rates, and lacked a cohesive full-funnel strategy for its paid advertising, leading to inconsistent sales.
Strategy: Implemented a holistic PPC strategy focusing on Performance Max campaigns, granular Google Shopping feed optimization, conversion-focused funnel-based campaigns (awareness to conversion), remarketing layers, and post-purchase upsell ad strategies.
Results: 4.8x ROAS on Google Ads campaigns; +142% revenue increase Year-over-Year; 21% higher repeat purchase rate driven by targeted remarketing.
See the Growth Framework →Software Company: Paid Search Strategy Fuels Enterprise Lead Gen
Challenge: A B2B software provider struggled to generate sufficient high-quality leads for its enterprise-level solutions through their existing paid search efforts.
Strategy: Restructured Google Ads and Bing Ads accounts, implemented robust negative keyword lists, refined audience targeting for intent, created compelling ad copy with strong CTAs, and optimized landing pages for conversion.
Results: +95% increase in qualified leads from paid search; 18% reduction in Cost Per Lead (CPL); Improved lead-to-opportunity conversion rates by 25%.
Optimize Your Lead Generation →Education Platform: SEM Consulting Drives Online Course Enrollments
Challenge: An online education platform experienced stagnant growth in course enrollments and inefficient ad spend across search engines.
Strategy: Provided holistic SEM consulting, including competitive analysis, comprehensive keyword mapping, full funnel campaign structuring, A/B testing of ad creatives, and advanced bid management across Google and Bing Ads.
Results: +150% increase in monthly course enrollments; 40% reduction in Cost Per Acquisition (CPA); Expanded reach into new, high-value student demographics.
Accelerate Your Enrollments →Home Services Provider: PPC Consulting Generates High-Value Jobs
Challenge: A home services company needed to generate more high-value service requests while controlling their ad budget in a highly competitive local market.
Strategy: Developed and managed a targeted PPC strategy focusing on precise geo-targeting, call-only campaigns, service-specific ad groups, and conversion tracking for phone calls and form submissions, optimizing for job value over sheer lead volume.
Results: +110% increase in scheduled service appointments; 22% lower Cost Per Lead (CPL) compared to previous efforts; Increased average job value by 15% through strategic keyword targeting.
Drive High-Value Leads →Luxury Goods Retailer: Google Ads Drives Premium Sales
Challenge: A luxury goods retailer sought to expand its online sales through Google Ads, targeting a discerning audience with high purchase intent.
Strategy: Implemented sophisticated Google Ads strategies including high-value audience targeting, dynamic search ads for long-tail queries, product-specific Google Shopping campaigns, and compelling image and video ads on the Display Network to nurture high-end leads.
Results: 6.5x ROAS on Google Search and Shopping campaigns; +160% increase in online revenue from Google Ads; Expanded market share in the premium segment.
Achieve Premium Performance →B2B Manufacturer: Bing Ads Captures Untapped Market Share
Challenge: A B2B manufacturer wanted to diversify its lead generation sources and found its Google Ads becoming increasingly competitive, seeking more cost-effective channels.
Strategy: Managed Bing Ads campaigns focusing on specific B2B keywords, leveraging LinkedIn Profile Targeting within Bing, and optimizing bids for desktop users, who showed higher conversion rates for their product.
Results: +70% increase in MQLs (Marketing Qualified Leads) from Bing Ads; 30% lower Cost Per Lead (CPL) compared to Google Ads for similar leads; Successfully tapped into an overlooked segment of the market.
Unlock New Lead Sources →E-commerce Apparel: Bing Ads Boosts ROI with Targeted Campaigns
Challenge: An online apparel retailer sought to maximize their ad spend ROI and expand beyond Google Shopping, identifying Bing Ads as a promising, less saturated channel.
Strategy: Implemented and managed Bing Shopping campaigns with competitive bidding strategies, precise demographic targeting, and optimized product feeds, leveraging Bing’s unique audience composition.
Results: 5.2x ROAS on Bing Shopping campaigns; +85% revenue increase from Bing Ads within 6 months; Achieved higher average order values on Bing compared to other platforms.
Maximize Your Bing ROI →SaaS Startup: Google Ads Account Audit Uncovers $15K Wasted Spend
Challenge: A fast-growing SaaS startup had a substantial Google Ads budget but suspected inefficiencies and wasted spend due to rapid scaling and lack of dedicated oversight.
Strategy: Conducted a meticulous Google Ads account audit focusing on budget allocation, negative keyword implementation, ad group relevancy, conversion tracking accuracy, and bidding strategy efficacy. Identified and eliminated underperforming elements.
Results: Identified and reallocated over $15,000 monthly in wasted ad spend; 28% increase in conversion rate from existing ad budget; Streamlined account structure for improved scalability and reporting.
Optimize Your Ad Spend →Real Estate Agency: Audit Improves Lead Quality & Conversion
Challenge: A real estate agency experienced high Cost Per Lead (CPL) and low conversion rates from their existing Google Ads campaigns, indicating an issue with lead quality.
Strategy: Performed a comprehensive Google Ads audit focusing on keyword intent matching, audience exclusions, bid adjustments for high-value segments, and landing page relevance. Implemented conversion value tracking to prioritize quality leads.
Results: 35% reduction in Cost Per Qualified Lead (CPQL); 20% increase in conversion rate for property inquiries; Improved ROI on ad spend by attracting genuinely interested buyers and sellers.
Refine Your Lead Generation →Education Tech: YouTube Ads Drive Course Registrations
Challenge: An education technology platform needed to increase registrations for its online courses, struggling to reach and engage potential students effectively through traditional channels.
Strategy: Developed and managed YouTube Ads campaigns, leveraging in-stream and in-feed video formats. Focused on audience targeting based on educational interests, custom intent, and remarketing to website visitors. Optimized video creatives for higher engagement and clear calls to action.
Results: +130% increase in course registrations attributed to YouTube Ads; 35% lower Cost Per Registration (CPR) compared to other video platforms; Significant brand awareness lift among target demographics.
Boost Your Video Ad ROI →Apparel Brand: YouTube Ads Build Brand & Drive E-commerce Sales
Challenge: An apparel brand aimed to increase brand awareness and direct online sales through engaging video content, needing a strategic approach to YouTube advertising.
Strategy: Implemented a full-funnel YouTube Ads strategy, including brand awareness campaigns using TrueView for reach, consideration campaigns targeting lifestyle interests, and conversion campaigns with product feeds for direct sales. Optimized for VTR (View-Through Rate) and ROAS.
Results: 5x ROAS on YouTube Shopping campaigns; +180% increase in site traffic from YouTube Ads; Significant lift in brand recall and positive sentiment.
Amplify Your Brand with Video →SaaS Company: Paid Social Fuels High-Quality MQLs
Challenge: A SaaS company struggled to generate sufficient high-quality Marketing Qualified Leads (MQLs) through its existing paid social campaigns, with high costs and low conversion rates.
Strategy: Developed a targeted Paid Social strategy across LinkedIn and Facebook, focusing on precise audience segmentation (job title, industry, company size), A/B testing of ad creatives and landing pages, and implementing lead generation forms directly within platforms.
Results: +90% increase in MQLs from paid social; 25% reduction in Cost Per MQL; Improved lead-to-SQL (Sales Qualified Lead) conversion rate by 18%.
Generate More Qualified Leads →E-commerce Brand: Paid Social Ignites Direct-to-Consumer Sales
Challenge: An e-commerce brand aimed to scale its direct-to-consumer sales and build a stronger community around its products through social media advertising.
Strategy: Designed and managed a multi-platform Paid Social strategy across Facebook, Instagram, and TikTok. Focused on dynamic product ads, lookalike audiences based on past purchasers, influencer collaborations promoted through ads, and engaging video content.
Results: 3.5x ROAS on Paid Social campaigns; +160% increase in online sales attributed to social ads; Doubled follower growth and engagement across key platforms.
Scale Your E-commerce Sales →Local Service Business: Small Business SEO Dominates Local Search
Challenge: A local service business struggled to appear in local search results and Google Map Pack, hindering new customer acquisition and relying heavily on traditional advertising.
Strategy: Implemented a tailored Small Business SEO strategy focusing on Google Business Profile optimization, local keyword research, optimizing service pages for local intent and pain points, and acquiring authoritative local backlinks.
Results: +150% increase in overall organic traffic; Top 5 rankings for highly competitive regional service keywords; Doubled organic lead submissions from the website.
Achieve Organic Dominance →FinTech Company: SEO Consulting Powers Organic Growth & Brand Authority
Challenge: A rapidly expanding FinTech company had a robust product but lacked significant organic visibility, hindering its ability to capture market share and establish trust.
Strategy: Provided comprehensive SEO consulting including a full technical SEO audit, in-depth keyword research for financial topics, content strategy focused on E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness), and strategic link building from reputable financial sites.
Results: +210% increase in organic traffic within 12 months; Top 5 rankings for highly competitive industry terms; Significant improvement in brand authority and trust signals online.
Elevate Your Search Performance →Local Restaurant: Small Business SEO Drives Dining Reservations
Challenge: A beloved local restaurant struggled to attract new diners beyond word-of-mouth, with minimal online presence and low visibility in local searches.
Strategy: Implemented a tailored Small Business SEO strategy focused on optimizing their Google Business Profile, building local citations, creating SEO-friendly menu pages, and encouraging customer reviews on relevant platforms.
Results: +180% increase in online reservations; Featured in local “best restaurants” searches; Increased Google Maps direct navigation clicks by 250%.
Fill Your Tables with SEO →Cloud Solutions Provider: B2B SaaS SEO Accelerates Pipeline Growth
Challenge: A cloud solutions provider found its organic pipeline growth lagging, with content not resonating with target B2B decision-makers.
Strategy: Focused on advanced B2B SaaS SEO, including mapping content to the buyer’s journey, optimizing for solution-aware and problem-aware keywords, implementing comprehensive internal linking, and earning high-quality backlinks from tech industry publications.
Results: +140% increase in organic traffic to sales-qualified pages; Improved lead-to-MQL conversion rate by 2.5x from organic search; Achieved top rankings for competitive “cloud solutions” and “software comparison” queries.
Boost Your SaaS Pipeline →Dental Practice: Local SEO Drives New Patient Acquisition
Challenge: A dental practice in a suburban area struggled to attract new patients locally despite excellent services and a long-standing reputation.
Strategy: Implemented an intensive Local SEO strategy including optimizing their Google Business Profile with services and photos, ensuring consistent online directory listings, actively managing patient reviews, and optimizing website service pages for local intent.
Results: +90% increase in organic discovery searches (searching for “dentist near me”); 50% increase in calls directly from Google Business Profile; Increased new patient appointments by 45% through local search.
Attract More Local Patients →Fortune 500 Financial Corp: Enterprise SEO Drives Market Share
Challenge: A global financial services enterprise faced challenges maintaining organic visibility and capturing market share amidst constant algorithm updates and fierce competition with smaller, agile competitors.
Strategy: Executed a large-scale Enterprise SEO initiative involving a comprehensive technical SEO overhaul, content strategy for thousands of financial products, E-E-A-T optimization at scale, and advanced competitive intelligence to secure top rankings.
Results: +40% increase in organic impressions across high-value financial terms; Improved organic market share by 15% in key product categories; Enhanced brand trust and authority signals online.
Dominate Your Industry →Large Publishing Network: Technical SEO Boosts Indexing & Traffic
Challenge: A vast online publishing network struggled with crawl budget inefficiencies, duplicate content issues, and slow site speed impacting their organic traffic and content visibility.
Strategy: Conducted an extensive Enterprise Technical SEO audit, implemented sitewide schema markup, optimized internal linking for content clusters, purged low-value pages, and improved server response times, leading to better crawling and indexing of valuable content.
Results: 30% improvement in core web vitals scores site-wide; Reduced crawl errors by 70%, improving indexation of new articles; +60% increase in organic visibility for niche content categories.
Scale Your Content Reach →Global E-commerce Brand: International SEO for Multi-Region Growth
Challenge: A fast-growing e-commerce brand needed to expand its global footprint and effectively reach customers in new international markets with localized search strategies.
Strategy: Implemented a comprehensive International SEO strategy, including precise hreflang annotations, country-specific content optimization, local keyword research for multiple languages, and geo-targeted link building to establish authority in new regions.
Results: +120% organic traffic growth in 3 new target countries; Top 3 rankings for localized product keywords across Europe; Successful penetration into previously untapped international markets, leading to new revenue streams.
Expand Your Global Reach →Travel Aggregator: International SEO Enhances Regional Visibility
Challenge: A large travel aggregator struggled with inconsistent organic visibility for its regional portals, hindering its ability to attract users in specific language markets.
Strategy: Conducted a deep dive into international SEO best practices, optimizing site architecture for multi-language and multi-region targeting, resolving content duplication issues across locales, and building authority through strategic international link outreach.
Results: +85% organic traffic growth in targeted European and Asian markets; Improved keyword rankings for destination-specific queries in local languages; Increased international booking conversions by 30%.
Capture Global Travelers →Migration Success: Technical SEO Ensures Seamless Platform Switch
Challenge: A large e-commerce website planned a complex platform migration and feared significant organic traffic loss during the transition, a common issue without proper technical SEO.
Strategy: Provided end-to-end Technical SEO guidance for the migration, including pre-migration audits, comprehensive redirect mapping, server configuration checks, canonical tag implementation, and post-migration monitoring to prevent traffic dips.
Results: 0% traffic loss during and after migration, exceeding expectations; Improved site performance metrics (Core Web Vitals) post-migration; Maintained and even enhanced keyword rankings for critical terms.
Ensure Migration Success →News Portal: Technical SEO Resolves Indexing & Crawl Issues
Challenge: A high-volume news portal was experiencing significant indexing delays and crawl budget issues, leading to new content not ranking quickly and impacting real-time visibility.
Strategy: Conducted a deep technical SEO audit focusing on crawl efficiency, server log analysis, internal linking structure, and sitemap optimization. Implemented fixes to improve Googlebot access and content discovery.
Results: Reduced content indexing time by 75% for new articles; Increased crawl rate by 50% for important sections of the site; Significant rise in “freshness” rankings for breaking news content.
Improve Your Site Health →E-learning Provider: National SEO Captures Broad Audiences
Challenge: A rapidly growing e-learning platform needed to establish a strong national presence and attract students from across the country for its diverse range of online courses.
Strategy: Developed a robust National SEO strategy focusing on broad keyword targeting, comprehensive content hubs for various subjects, national-level link building, and optimizing for generic but high-volume educational queries.
Results: +180% increase in national organic traffic; Top 5 rankings for highly competitive e-learning industry terms; Significant growth in course sign-ups from organic search nationwide.
Expand Your National Footprint →Home Improvement Retailer: National SEO Drives Online Sales
Challenge: A national home improvement retailer aimed to significantly boost its online product sales and brand visibility across all U.S. states, competing with industry giants.
Strategy: Implemented a scalable National SEO strategy focusing on optimizing product and category pages for high-volume commercial keywords, generating comprehensive buyer’s guides, and building authoritative links from national home and garden publications.
Results: +150% increase in organic revenue from national searches; Improved rankings for thousands of product-related keywords; Strengthened national brand awareness and online market share.
Grow Your National Sales →Specialty Food Retailer: E-commerce SEO Boosts Product Discoverability
Challenge: A specialty food e-commerce retailer struggled with low organic visibility for its unique product range, hindering potential sales despite high-quality offerings.
Strategy: Focused on E-commerce SEO by optimizing product descriptions with long-tail keywords, implementing rich snippets for product reviews and pricing, enhancing category page content, and improving site speed for a smoother shopping experience.
Results: +110% increase in organic traffic to product pages; Improved product discoverability and visibility in Google Shopping results; 25% increase in conversion rate on organically discovered products.
Sell More Online with SEO →