Google Ads Certified Consulting Specialist

Stop Wasting Ad Spend. Start Seeing Real Growth.

I’m a Google Ads expert & certified consultant, delivering tailored strategies for high-quality leads and revenue growth.

Are you pouring your hard-earned budget into Google Ads, only to be plagued by low-quality leads, sky-high cost-per-clicks CPCs eating away at your profits, or the frustrating feeling that you’re targeting the wrong audience? Perhaps you’re even struggling to launch campaigns or feel overwhelmed by keyword research, bidding strategies, and algorithm changes. Many business owners like you – whether in B2B marketing, B2C advertising, the SaaS industry, or local service businesses – face these challenges, watching their ad spend disappear without delivering profitable growth. Understanding CPA is crucial.

Imagine Google Ads campaigns that consistently deliver a strong ROI, lower your customer acquisition cost, and fuel sustainable growth for your business. That’s the power of strategic, expert management. As your Google Ads specialist, I don’t just manage your ads; I become an extension of your team, deeply understanding your business goals and crafting data-driven strategies that deliver measurable results.

Table of Contents
Information graphic or text outlining various Google Ads campaign types explained by Google Ads consultant Zabi Niazi.

Expert Google Ads Consultant for E-Commerce Growth

Boost E-Commerce Sales with Expert Google Ads Consulting. Looking to scale your online store? I help e-commerce businesses grow revenue through advanced campaign strategies, performance optimization, and full-funnel targeting. From Google Shopping to Search, Display, Video, and App campaigns—I ensure your products reach high-intent shoppers ready to buy.

Google Shopping Ads Management

Drive more qualified traffic and sales with expertly structured and continuously optimized Google Shopping Ads. I focus on feed segmentation, product prioritization, and bid strategies to boost return on ad spend (ROAS).

  • Expertly Structured Shopping Campaigns
  • Product Feed Segmentation & Prioritization
  • Advanced Bid Strategies for ROAS Growth

Google Merchant Center Optimization

Ensure your product listings are accurate, up-to-date, and eligible for maximum visibility. I optimize your Google Merchant Center feed with advanced rules, error resolution, and schema best practices to stay compliant and competitive.

  • Advanced Feed Rules & Error Resolution
  • Product Data Accuracy & Eligibility
  • Schema Best Practices for Visibility

Search Ads for E-Commerce

Capture demand with high-converting Google Search Ads tailored to your most valuable products and audiences. I build keyword-rich campaigns with custom ad extensions, conversion tracking, and bid automation.

  • Keyword-Rich Campaign Builds
  • Custom Ad Extensions for Visibility
  • Precise Conversion Tracking & Bid Automation

Dynamic Remarketing Ads

Bring back lost shoppers with Google Dynamic Remarketing Ads. I create personalized ad experiences based on user behavior, increasing cart recovery and boosting repeat purchases.

  • Personalized Ad Experiences
  • Increased Cart Recovery Rates
  • Boosted Repeat Purchases

Display Ads Strategy

Expand brand reach and retarget visitors with smart Google Display Ads across millions of websites. I design compelling creatives and target using custom audiences, intent signals, and placement controls.

  • Compelling Creative Design
  • Custom Audience Targeting
  • Intent Signals & Placement Controls

YouTube & Video Ads

Drive awareness and conversions with YouTube Ads and Google Video campaigns. I develop engaging creatives and apply precise targeting for top-of-funnel and remarketing strategies.

  • Engaging Video Creative Development
  • Precise Targeting for Awareness & Conversions
  • Top-of-Funnel & Remarketing Strategies

Google App Ads (If Applicable)

Promote your mobile e-commerce app with Google App Campaigns optimized for installs, in-app purchases, and user retention.

  • Optimized for App Installs
  • Driving In-App Purchases
  • Enhancing User Retention

Core Responsibilities of a Google Ads Consultant

  • Campaign Strategy & Setup
  • Advanced Keyword Research
  • Ad Copywriting & Testing
  • Bid & Budget Management
  • Performance Optimization & Refinement
  • Landing Page Optimization & Alignment
  • Conversion Tracking & Analytics

Campaign Strategy & Setup

We develop and implement tailored campaign strategies aligned with your specific business objectives, ensuring a clear path to success in the competitive digital landscape.

  • Building and structuring campaigns that align with your business goals, including defining objectives, target audiences, and key performance indicators (KPIs).
  • Conducting thorough market and competitor analysis to inform strategic decisions and identify opportunities.
  • Ensuring precise audience targeting, including demographic, interest-based, and behavioral segmentation, with geo-specific focus applied where relevant to maximize local impact.
  • Selecting the most effective campaign types across Search, Display, Video, and Performance Max platforms based on your unique marketing objectives and budget.
  • Aligning campaigns with optimal targeting settings, device preferences, and ad scheduling to reach the right users at the right time.
  • Establishing robust conversion tracking mechanisms and defining clear KPIs to accurately measure campaign performance and return on investment (ROI).
  • Planning and allocating budgets effectively across different campaigns and channels to maximize reach and impact.

Advanced Keyword Research

Our advanced keyword research goes beyond surface-level analysis to uncover high-potential terms that drive qualified traffic and conversions.

  • Conducting in-depth competitive and contextual keyword analysis using industry-leading tools to identify high-intent, high-ROI keywords and emerging trends.
  • Refining and expanding keyword lists through continuous testing and analysis of search query performance, incorporating long-tail variations for broader reach.
  • Implementing dynamic keyword insertion (DKI) strategies where applicable to enhance ad relevance and improve click-through rates (CTR).
  • Ensuring your ads are strategically positioned to appear in front of the most relevant audience at the precise moment they are searching, driving qualified traffic to your website.
  • Regularly auditing keyword performance, identifying underperforming terms, and adjusting strategies based on evolving search trends, seasonal shifts, and changing market dynamics.
  • Analyzing search intent behind keywords to align ad copy and landing page content for optimal user experience and conversion rates.

Ad Copywriting & Testing

We craft persuasive ad copy that resonates with your target audience, driving clicks and conversions through strategic messaging and continuous optimization.

  • Writing compelling and concise ad copy that directly addresses the user’s search intent and highlights key benefits and unique selling propositions.
  • Creating a sense of urgency and incorporating clear, strong calls to action (CTAs) to maximize click-through rates (CTR) and encourage desired user behavior.
  • Optimizing ad copy with relevant and effective ad extensions (sitelinks, callouts, structured snippets, price extensions, etc.) to increase ad visibility, provide additional information, and enhance engagement.
  • Developing and executing A/B testing strategies to refine ad headlines, descriptions, and CTAs, continually improving ad performance based on data-driven insights.
  • Creating and managing Responsive Search Ads (RSAs) and Dynamic Search Ads (DSAs) to leverage Google’s machine learning capabilities and test a wider range of messaging combinations for maximum impact and reach.
  • Ensuring ad copy aligns seamlessly with targeted keywords and landing page content to maintain relevance and improve Quality Scores.

Bid & Budget Management

We meticulously manage your bids and budget to ensure optimal allocation of resources, maximizing your return on ad spend (ROAS) and achieving your campaign objectives efficiently.

  • Managing cost-per-click (CPC) bids and strategically allocating budget across campaigns to maximize return on ad spend (ROAS) and ensure efficient campaign performance.
  • Implementing granular bid optimizations at the keyword, device, location, and audience levels to achieve the most effective results within your allocated budget.
  • Conducting daily monitoring of campaign performance and budget utilization, making timely adjustments to bids based on real-time data and performance trends.
  • Ensuring campaigns operate within budget constraints without compromising performance, identifying opportunities for optimization and reallocation as needed.
  • Strategically utilizing automated bidding strategies (e.g., Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value) based on your specific campaign goals and performance data.
  • Implementing bid adjustments based on factors like time of day, day of the week, and user location to target high-potential moments and audiences.

Performance Optimization & Refinement

Our commitment to continuous optimization ensures your campaigns consistently improve, delivering better results and a higher return on your investment.

  • Diligently monitoring key performance indicators (KPIs) such as CTR, conversion rate, cost per acquisition (CPA), and ROAS to comprehensively evaluate campaign effectiveness and identify areas for improvement.
  • Conducting rigorous A/B tests across ads, landing pages, and audience segments to gain actionable insights and optimize overall campaign performance.
  • Refining targeting parameters and bidding strategies based on performance data to increase conversion rates while simultaneously lowering costs and improving efficiency.
  • Proactively scaling successful campaigns and strategically adjusting or restructuring underperforming ones to maximize positive outcomes and minimize wasted spend.
  • Thoroughly analyzing search term reports to identify irrelevant queries and meticulously refining negative keyword lists to exclude unwanted traffic and improve targeting precision.
  • Leveraging audience insights and analytics data to identify new opportunities for audience expansion and retargeting strategies.

Landing Page Optimization & Alignment

We optimize your landing pages to create a seamless user experience that converts clicks into valuable actions, directly impacting your Quality Score and overall campaign success.

  • Optimizing landing pages to improve Quality Score, which directly contributes to lower cost-per-click (CPC) and improved ad positioning in search results.
  • Implementing A/B testing of critical landing page elements, including headlines, calls to action (CTAs), form design, and visual content, to increase conversion rates and enhance user engagement.
  • Ensuring a consistent and seamless transition from the ad to the landing page, with clear messaging and highly relevant content that fulfills the user’s search intent.
  • Analyzing user behavior on landing pages using heatmaps, session recordings, and analytics data to identify areas of friction and opportunities for improvement in user experience and conversion flow.
  • Improving mobile responsiveness and page load speed to ensure a smooth and efficient experience across all devices, crucial for both user satisfaction and search engine rankings.
  • Optimizing landing page content for relevant keywords to improve alignment with ad groups and enhance overall campaign relevance.

Conversion Tracking & Analytics

We implement precise conversion tracking and leverage comprehensive analytics to provide you with clear visibility into campaign performance and actionable insights for data-driven decision-making.

  • Implementing accurate and reliable conversion tracking mechanisms through Google Tag Manager, Google Ads conversion tracking, and Google Analytics to capture essential performance metrics and user interactions.
  • Setting up detailed event tracking to monitor specific user actions on your website, such as button clicks, form submissions, video views, and phone calls, providing a deeper understanding of user engagement.
  • Utilizing advanced tracking techniques, including offline conversion tracking and value-based bidding setup, to measure the full impact of your campaigns across online and offline channels.
  • Conducting in-depth analysis of data from various platforms to generate actionable insights, identify trends, and provide strategic recommendations for campaign optimization and growth.
  • Regularly auditing and refining tracking parameters to ensure data accuracy, integrity, and comprehensive reporting of key performance indicators.

Expert Solutions for Your Google Ads Challenges

Every Google Ads campaign faces unique hurdles. As your dedicated google ads consultant, we provide clear insights into common challenges, highlight the essential Key Performance Indicators (KPIs) to track, and offer precise, actionable solutions to ensure your campaigns are always performing at their best.

💲

High CPC (Cost Per Click)

KPIs:

Conversions ROAS Cost Per Conversion

Challenge: Paying more per click than you’d like can really add up, and if your return on investment (ROI) doesn’t match, it’s time to adjust.

Solution: Our expertise as a google ads consultant focuses on identifying highly specific long-tail keyword targeting, meticulous bid adjustments, and leveraging advanced automated bidding strategies to optimize your ad spend and maximize ROI.

👆

Low CTR (Click-Through Rate)

KPIs:

Conversions CPL Conversion Rate

Challenge: A low CTR means your ads aren’t catching people’s attention. This can be a real issue if you’re not getting enough clicks.

Solution: We, as your trusted google ads consultant, specialize in crafting compelling ad copy, strategically utilizing all available ad extensions, and fine-tuning Calls to Action (CTAs) to boost engagement and drive more qualified clicks.

🔄

Low Conversion Rate

KPIs:

Impressions Clicks Engagement

Challenge: If users click your ads but don’t complete the desired action—like buying, signing up, or requesting a quote—you’re missing out.

Solution: A skilled google ads consultant will meticulously analyze and refine your user journey, ensure robust tracking to identify drop-off points, and implement data-driven optimizations to convert more visitors into customers.

🎮

Low In-App Engagement

KPIs:

App Installs In-App Actions CPI

Challenge: If your app isn’t getting the in-app activity you were hoping for, it could be a sign that the messaging or creatives aren’t hitting the mark.

Solution: As your google ads consultant, we help personalize in-app messaging, experiment with diverse creative formats, and implement effective user retention strategies to keep your app users active and valuable.

↩️

High Bounce Rate

KPIs:

Clicks CTR CPC Bounce Rate

Challenge: A high bounce rate means visitors are leaving your landing page almost immediately. This could mean your page is slow, confusing, or doesn’t provide what visitors expect.

Solution: Our expertise as a google ads consultant focuses on enhancing landing page relevance, optimizing load speed, and ensuring your CTAs are clear and persuasive, encouraging visitors to explore further.

🗺️

Low Store Foot Traffic

KPIs:

Store Visits Clicks for Directions

Challenge: If you’re running campaigns aimed at driving people to your physical store but aren’t seeing enough foot traffic, your targeting might not be precise enough.

Solution: We, as your dedicated google ads consultant, leverage advanced location targeting and strategically utilize location extensions to guide nearby customers directly to your storefront, effectively bridging the gap between online ads and offline sales.

By understanding and proactively addressing these common challenges, your Google Ads campaigns can achieve unparalleled efficiency and effectiveness. Partner with a leading google ads consultant to optimize your digital advertising strategy for sustained growth.

Our Client Engagement Workflow: A Partnership for Success

01

Initial Consultation & Needs Assessment

Your journey with us begins with a comprehensive discussion to understand your unique challenges, goals, and vision. This crucial first step ensures we align our services perfectly with your needs, forming the foundation of our client engagement workflow.

02

Proposal & Agreement

Based on our initial assessment, we will present a tailored proposal outlining the scope of work, deliverables, timelines, and investment. Once agreed upon, we formalize our partnership, initiating the active phase of our client engagement workflow.

03

Strategic Planning & Onboarding

Our team collaborates with you to develop a detailed strategic plan, setting clear objectives and milestones. We then seamlessly onboard your project, integrating our processes with yours for a smooth start to our client engagement workflow.

04

Execution & Collaboration

We meticulously execute the agreed-upon strategies, maintaining open lines of communication. Regular check-ins and collaborative sessions are integral to this phase of our client engagement workflow, ensuring transparency and shared progress.

05

Performance Monitoring & Optimization

Continuous monitoring of key metrics and proactive optimization are at the core of our approach. We analyze data, identify opportunities, and refine strategies to maximize results throughout the client engagement workflow.

06

Review, Reporting & Future Planning

We provide regular, transparent reports detailing progress and performance. We conclude with a comprehensive review, discussing achievements and planning future initiatives, ensuring a lasting and impactful client engagement workflow.

Our Proven Success: Case Studies from a Leading Google Ads Consultant

As dedicated Google Ads consultants, we pride ourselves on delivering measurable results for our clients. Explore how our strategic approach to Google Ads campaigns has transformed businesses across various industries. These case studies highlight our expertise in driving ROI, generating quality leads, and optimizing ad spend.

Featured Success: E-commerce Retailer Achieves 4x ROAS with Our Google Ads Consulting

Challenge: This e-commerce retailer faced significant hurdles with low sales and an escalating cost-per-click (CPC), signaling a critical need for expert Google Ads consulting to revitalize their online presence.

Solution: Our team of Google Ads consultants meticulously optimized their entire ad structure, developed highly effective Google Shopping campaigns tailored to their product catalog, and implemented dynamic bid adjustments to maximize efficiency and reach.

Results: Through our comprehensive Google Ads strategy, the client experienced a phenomenal 250% increase in sales and a remarkable 4x Return on Ad Spend (ROAS) within just three months. This case study underscores our commitment to delivering tangible, high-impact results as a premier Google Ads consultant.

E-commerce Business: Boosting ROAS with Expert Google Ads Consulting

Challenge: A fashion retailer struggled with high ad spend and low ROI, seeking a seasoned Google Ads consultant to turn their campaigns around.

Solution: Implemented a complete campaign restructure, introduced dynamic remarketing, and optimized ad creatives for maximum impact.

Results: Achieved a 200% increase in ROAS and a 40% reduction in cost-per-conversion within three months, demonstrating our effectiveness as Google Ads consultants.

SaaS Startup: Accelerating Lead Generation as a Google Ads Consultant

Challenge: A SaaS startup faced low lead volume and a high cost-per-lead (CPL), needing a Google Ads consultant to scale their customer acquisition.

Solution: Developed a highly targeted search campaign, focusing on long-tail keywords and comprehensive competitor analysis.

Results: Increased lead volume by 150% while reducing CPL by 35%, proving our ability to drive growth as Google Ads consultants.

Local Service Provider: Maximizing Local Leads with a Google Ads Consultant

Challenge: A local service provider had limited leads from their local ads, seeking a Google Ads consultant to boost their regional visibility.

Solution: Implemented precise geo-targeting strategies and optimized landing pages to improve local search performance.

Results: Saw an 85% increase in qualified leads and a significant conversion boost, highlighting our expertise as Google Ads consultants for local businesses.

Partner with a Top Google Ads Consultant Today!

Reviews

   

Overall Customer Satisfaction: 4.86/5 based on 4 reviews.

FAQs

Frequently Asked Questions

What makes you a qualified Google Ads Consultant?
I'm Zabi Niazi, a Google Ads Consultant with over $25 million in managed ad spend experience. I specialize in crafting high-ROI campaigns for e-commerce, SaaS, and local businesses, focusing on data-driven strategies and continuous optimization.
How can a Google Ads Consultant improve my campaign ROI?
A skilled Google Ads Consultant optimizes your campaigns by refining targeting, reducing wasted spend through negative keywords, improving Quality Scores, and continuously analyzing performance data to maximize your return on investment.
What strategies do you use to reduce wasted ad spend in Google Ads?
I utilize negative keywords, refine audience targeting, implement precise location settings, and continuously monitor search terms to eliminate irrelevant clicks and focus your budget on high-potential traffic.
Can you help with Google Ads conversion tracking and attribution?
Yes, accurate conversion tracking and attribution modeling are crucial. I ensure proper setup using Google Analytics, Tag Manager, and other tools to provide clear insights into which campaigns and keywords drive valuable conversions.
How do you optimize Google Shopping and Performance Max campaigns?
For e-commerce, I optimize product feeds, implement strategic bidding, refine targeting, and leverage data-driven insights within Shopping and Performance Max campaigns to enhance product visibility and drive sales effectively.
What KPIs do you focus on for Google Ads success?
I closely monitor key performance indicators (KPIs) such as Conversion Rate, Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Click-Through Rate (CTR), and Cost Per Click (CPC) to gauge campaign health and identify areas for optimization.
How do you approach bid and budget management in Google Ads?
I employ data-driven bid strategies, continuously monitor campaign performance, and adjust budgets strategically to ensure optimal ad placement and efficient spending, maximizing results within your allocated budget.
What types of Google Ads campaigns do you have experience managing?
My experience spans various Google Ads campaign types, including Search, Display, Shopping, Video, App, and Performance Max campaigns, allowing me to tailor strategies to meet diverse business objectives.
Why is landing page optimization important for Google Ads?
Relevant and optimized landing pages are crucial for converting clicks into customers. I analyze and provide recommendations to improve user experience, page load speed, and alignment with ad messaging to boost conversion rates.
How do you stay updated with the latest Google Ads trends and best practices?
I continuously invest in learning, stay informed through official Google resources, industry publications, and participate in relevant communities to ensure my strategies are aligned with the latest Google Ads updates and best practices for optimal performance.

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