Resume

Zabi Niazi – Sr Digital Marketing & Demand Generation

Email: zbiniazi@gmail.com

Phone: +1 (408) 416 – 6679

Location: Union City, CA

LinkedIn: https://www.linkedin.com/in/zbiniazi

Core Competencies

  • Demand Generation & Growth Strategy
  • Lead Nurturing & Lifecycle Marketing
  • Performance Marketing (SEM, SEO, PPC)
  • GTM Strategy & Revenue Operations
  • ABM & Enterprise Pipeline Acceleration
  • Cross-Functional Team Leadership
  • Multi-Channel Demand-gen Campaigns
  • Marketing Automation (Marketo, HubSpot)
  • Marketing Analytics & Attribution Modeling
  • CRM & Sales Enablement Expertise

Professional Experience

Freelance B2B SaaS – SEM, SEO, PPC, and ABM Consultant

January 2023 – Present

  • Led end-to-end development and execution of integrated SEO, SEM, and PPC strategies, contributing to a 25% increase in pipeline value and a 50% growth in high-quality traffic.
  • Enhanced SQL conversion by 25% and accelerated deal velocity through hyper-personalized ABM campaigns and data-driven retargeting.
  • Achieved a 25% improvement in CPC and a 40% increase in SEO rankings through competitive analysis and A/B testing.
  • Developed comprehensive marketing strategies tailored to client-specific goals, resulting in significant ROI improvements.
  • Provided detailed analytics and reporting, enabling clients to make informed, data-driven decisions.

Qualys – Global Marketing Campaigns Manager – Demand Generation

September 2022 – January 2025

  • Elevated marketing-influenced pipeline by 27% YoY through multi-channel demand generation and ABM strategies.
  • Optimized $10M+ marketing budget, reallocating 15% of spend to high-performing channels, driving a 20% improvement in cost efficiency.
  • Boosted lead-to-opportunity conversion by 30% through predictive lead scoring and deep sales-marketing alignment.
  • Managed global marketing campaigns, ensuring consistent messaging and brand representation across various regions.
  • Implemented advanced marketing automation workflows, improving lead nurturing and customer engagement.

BirdEye – Senior Manager, Search Engine Marketing (SEM)

May 2019 – January 2020

  • Reduced CPL by 43% and increased high-intent lead volume by 35% by optimizing paid search campaigns.
  • Boosted Google Ads Quality Score by 36%, leveraging audience segmentation and structured A/B testing.
  • Enhanced MQL-to-SQL conversion by 28% by integrating paid search with sales-driven intent data.
  • Developed and executed comprehensive SEM strategies, aligning with overall marketing objectives.
  • Conducted in-depth keyword research and competitive analysis to identify growth opportunities.

Arm – Enterprise Demand Generation Manager (Contract)

November 2018 – May 2019

  • Boosted ABM engagement by 40% and reduced sales cycle by 18% with hyper-personalized messaging.
  • Refined pipeline forecasting accuracy by 22% using predictive analytics and advanced intent-based scoring.
  • Enhanced win rates by 19% through data-driven nurture campaigns and better sales alignment.
  • Collaborated with sales teams to develop and execute targeted ABM campaigns.
  • Utilized marketing automation tools to streamline lead nurturing and improve campaign efficiency.

iBaby Labs – Senior Digital Marketing Manager – Demand Generation

February 2016 – October 2018

  • Increased website traffic by 34% and conversion rates by 20% through integrated demand generation efforts.
  • Optimized lead nurturing workflows, improving MQL-to-SQL conversion by 22%.
  • Grew brand visibility by 30% and MQL engagement by 25% through strategic paid media partnerships.
  • Managed and optimized digital marketing budgets, ensuring efficient allocation of resources.
  • Developed and implemented social media strategies, driving brand awareness and engagement.

Education

Bachelor’s in Management Information Systems (MIS) – San Jose State University – Graduated May 2014

Certifications

  • Adobe Marketo Engage – 2022
  • SEMrush Toolkit – 2019
  • Microsoft Advertising – 2022
  • Google Analytics Certified – 2020
  • HubSpot Marketing Software – 2021

Technical Skills – Marketing Technology / MarTech

  • Account-Based Marketing (ABM) – 2022
  • LinkedIn Marketing Strategy – 2022
  • HubSpot Certification – 2022
  • CRM & Automation: Marketo, HubSpot, Salesforce, Pardot, Microsoft Dynamics
  • SEM, SEO, ABM: Google Ads, Bing Ads, LinkedIn Ads, 6Sense, Roll Works
  • Analytics & MarTech: Tableau, Google Analytics, SEMrush, Bizible
  • Content Marketing: SEO, PPC, Email, Social Media, Content Development
  • Coding: HTML, CSS, SQL

Services

SEM Consultant

Drive paid search campaigns with high-quality leads and conversions.

PPC Consultant

Maximize ROI with data-driven PPC campaign management.

Google Ads Consultant

Optimize Google Ads for improved quality scores and measurable results.

Bing Ads Consultant

Cost-effective Bing Ads campaign optimization.

Paid Search Consultant

Optimize bids and improve paid search campaign performance.

Paid Social Consultant

Generate leads and drive conversions via paid social platforms.

Google Analytics Consultant

Provide deep analytics insights for data-driven decisions.

Small Business SEO Consultant

Improve local and organic search visibility for small businesses.

Google Maps Consultant

Optimize Google My Business listings and local search presence.

Projects & Portfolio

B2B SaaS Lead Generation Campaign

Developed and executed a multi-channel lead generation campaign for a B2B SaaS client, focusing on SEM, SEO, and targeted LinkedIn advertising. Resulted in a 45% increase in qualified leads and a 30% reduction in cost-per-lead.

E-commerce Conversion Rate Optimization

Optimized an e-commerce website’s user experience and conversion funnel, leading to a 25% increase in online sales and a 15% improvement in average order value. Utilized Google Analytics and A/B testing to refine strategies.

Account-Based Marketing (ABM) Strategy for Tech Startup

Designed and implemented a hyper-personalized ABM strategy targeting key accounts for a tech startup. Leveraged 6Sense and LinkedIn Sales Navigator to identify and engage decision-makers, resulting in a 20% increase in pipeline value.

Local SEO and Google Maps Optimization

Enhanced the local search visibility and Google My Business profile for a small business, leading to a 60% increase in local search traffic and a significant rise in customer inquiries via Google Maps.

Content Marketing Strategy and Implementation

Developed and executed a comprehensive content marketing strategy, including blog posts, white papers, and social media content, to drive organic traffic and establish thought leadership. Increased website traffic by 35% and improved SEO rankings.

Awards & Recognition

Top Performing Digital Marketing Consultant – 2023

Google Ads Certified Professional – Multiple Years

Marketo Certified Expert – 2022

Languages

English: Native

Urdu: Native

Social Media Profile Links

  Facebook
  LinkedIn
  Pinterest
  Yelp
  YouTube
  Instagram
      

References

“Zabi is a strategic thinker and results-oriented professional. His ability to lead cross-functional teams and develop innovative marketing strategies has consistently driven exceptional results.” – Former Client
“Zabi is one of the top SEM consultants I’ve worked with. His experience with Google Ads is unmatched, and he has a keen ability to optimize campaigns to achieve maximum ROI.” – Former Colleague