Resume

Professional Experience

Freelance B2B SaaS – SEM, SEO, PPC, and ABM Consultant

January 2023 – Present

• Led end-to-end development and execution of integrated SEO, SEM, and PPC strategies, contributing to a 25% increase in pipeline value and a 50% growth in high-quality traffic.
• Enhanced SQL conversion by 25% and accelerated deal velocity through hyper-personalized ABM campaigns and data-driven retargeting.
• Achieved a 25% improvement in CPC and a 40% increase in SEO rankings through competitive analysis and A/B testing.
• Developed comprehensive marketing strategies tailored to client-specific goals, resulting in significant ROI improvements.
• Provided detailed analytics and reporting, enabling clients to make informed, data-driven decisions.

Qualys – Global Marketing Campaigns Manager – Demand Generation

September 2022 – January 2025

• Elevated marketing-influenced pipeline by 27% YoY through multi-channel demand generation and ABM strategies.
• Optimized $10M+ marketing budget, reallocating 15% of spend to high-performing channels, driving a 20% improvement in cost efficiency.
• Boosted lead-to-opportunity conversion by 30% through predictive lead scoring and deep sales-marketing alignment.
• Managed global marketing campaigns, ensuring consistent messaging and brand representation across various regions.
• Implemented advanced marketing automation workflows, improving lead nurturing and customer engagement.

BirdEye – Senior Manager, Search Engine Marketing (SEM)

May 2019 – January 2020

• Reduced CPL by 43% and increased high-intent lead volume by 35% by optimizing paid search campaigns.
• Boosted Google Ads Quality Score by 36%, leveraging audience segmentation and structured A/B testing.
• Enhanced MQL-to-SQL conversion by 28% by integrating paid search with sales-driven intent data.
• Developed and executed comprehensive SEM strategies, aligning with overall marketing objectives.
• Conducted in-depth keyword research and competitive analysis to identify growth opportunities.

Arm – Enterprise Demand Generation Manager (Contract)

November 2018 – May 2019

• Boosted ABM engagement by 40% and reduced sales cycle by 18% with hyper-personalized messaging.
• Refined pipeline forecasting accuracy by 22% using predictive analytics and advanced intent-based scoring.
• Enhanced win rates by 19% through data-driven nurture campaigns and better sales alignment.
• Collaborated with sales teams to develop and execute targeted ABM campaigns.
• Utilized marketing automation tools to streamline lead nurturing and improve campaign efficiency.

iBaby Labs – Senior Digital Marketing Manager – Demand Generation

February 2016 – October 2018

• Increased website traffic by 34% and conversion rates by 20% through integrated demand generation efforts.
• Optimized lead nurturing workflows, improving MQL-to-SQL conversion by 22%.
• Grew brand visibility by 30% and MQL engagement by 25% through strategic paid media partnerships.
• Managed and optimized digital marketing budgets, ensuring efficient allocation of resources.
• Developed and implemented social media strategies, driving brand awareness and engagement.

Education

Bachelor’s in Management Information Systems (MIS) – San Jose State University – Graduated May 2014

Services

Projects & Portfolio

B2B SaaS Lead Generation Campaign

Developed and executed a multi-channel lead generation campaign for a B2B SaaS client, focusing on SEM, SEO, and targeted LinkedIn advertising. Resulted in a 45% increase in qualified leads and a 30% reduction in cost-per-lead.

E-commerce Conversion Rate Optimization

Optimized an e-commerce website’s user experience and conversion funnel, leading to a 25% increase in online sales and a 15% improvement in average order value. Utilized Google Analytics and A/B testing to refine strategies.

Account-Based Marketing (ABM) Strategy for Tech Startup

Designed and implemented a hyper-personalized ABM strategy targeting key accounts for a tech startup. Leveraged 6Sense and LinkedIn Sales Navigator to identify and engage decision-makers, resulting in a 20% increase in pipeline value.

Local SEO and Google Maps Optimization

Enhanced the local search visibility and Google My Business profile for a small business, leading to a 60% increase in local search traffic and a significant rise in customer inquiries via Google Maps.

Content Marketing Strategy and Implementation

Developed and executed a comprehensive content marketing strategy, including blog posts, white papers, and social media content, to drive organic traffic and establish thought leadership. Increased website traffic by 35% and improved SEO rankings.

Awards & Recognition

Top Performing Digital Marketing Consultant – 2023

Google Ads Certified Professional – Multiple Years

Marketo Certified Expert – 2022

Languages

English: Native

Urdu: Native

Social Media Profile Links

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  YouTube
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References

“Zabi is a strategic thinker and results-oriented professional. His ability to lead cross-functional teams and develop innovative marketing strategies has consistently driven exceptional results.” – Former Client

“Zabi is one of the top SEM consultants I’ve worked with. His experience with Google Ads is unmatched, and he has a keen ability to optimize campaigns to achieve maximum ROI.” – Former Colleague